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- Tasks: Create impactful social media strategies for exciting clients and guide content execution.
- Company: Dynamic Midlands-based creative agency with a collaborative and passionate team.
- Benefits: Competitive daily rate, flexible freelance work, and opportunities for ongoing projects.
- Why this job: Elevate brands through strategic insights and make a real impact in the social media landscape.
- Qualifications: Strong understanding of social platforms and proven experience in crafting effective strategies.
- Other info: Collaborative environment with opportunities for growth and creativity.
A fantastic opportunity to support a growing, Midlands-based creative agency on a freelance basis. The team is collaborative, down-to-earth and passionate about delivering impactful social work for an exciting roster of clients. They are now looking for a Freelance Social Media Strategist who can elevate their approach across platforms and deliver clear, insight-led strategy that guides their internal content team.
As the Freelance Social Media Strategist, you will be responsible for developing high-level, platform-specific social media strategies for the agency’s clients. This role is focused entirely on strategy, insight and direction, not hands-on content creation. You will work closely with their Senior Social Media Executive, who will take your strategic recommendations and bring them to life through content. This is a role suited to someone who thinks big-picture, understands consumer behaviour across platforms, and can articulate strategic direction clearly and confidently.
Day to Day Responsibilities:
- Develop social media strategies tailored to each client’s objectives, audiences and channels.
- Provide clear strategic frameworks, content pillars, customer journeys and channel recommendations.
- Use analytics, insights and platform behaviours to inform your strategic decisions.
- Identify opportunities for growth, experimentation and optimisation across social platforms.
- Collaborate with the internal Senior Social Exec, ensuring the strategic plan translates seamlessly into content execution.
- Present strategy documentation and rationale to the internal team, and occasionally to clients when required.
Experience:
- Strong strategic understanding of social platforms, consumer behaviour, algorithms and emerging trends.
- Solid experience crafting social media strategies for brands (agency background ideal).
- Confidence using analytics tools to interpret data and turn insights into actionable recommendations.
- Experience with paid social is highly advantageous.
- Excellent communication and brand messaging skills.
- Able to distil complex ideas into clear direction.
Remuneration:
£200–£250 per day, depending on experience. Freelance/contract role with ongoing project work. Will require on-site time in the West Midlands for collaboration with the internal team, from time to time.
Freelance Social Media Strategist in Birmingham employer: next level - marketing, creative, PR & digital recruitment
Contact Detail:
next level - marketing, creative, PR & digital recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Social Media Strategist in Birmingham
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for freelance gigs. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Showcase your expertise! Create a portfolio that highlights your best social media strategies. Use case studies to demonstrate how your insights led to successful campaigns. This will make you stand out when chatting with potential clients.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to agencies you admire and pitch your services. Tailor your message to show how you can elevate their social media strategy.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for talented strategists like you. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Freelance Social Media Strategist in Birmingham
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your application for the Freelance Social Media Strategist role. Highlight your experience with social media strategies and how you can elevate the agency's approach. We want to see how you think big-picture!
Show Off Your Insights: Use your application to demonstrate your understanding of consumer behaviour and platform-specific strategies. Share examples of how you've used analytics to inform your decisions. We love seeing data-driven insights!
Keep It Clear and Concise: When writing your application, be clear and to the point. Distil complex ideas into straightforward language. We appreciate a well-structured application that gets straight to the heart of your strategic thinking.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at next level - marketing, creative, PR & digital recruitment
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and algorithms of social media platforms. Research how different brands have successfully engaged their audiences and be ready to discuss these examples during your interview.
✨Showcase Your Strategic Mindset
Prepare to articulate your thought process behind developing social media strategies. Think about how you can tailor strategies to meet specific client objectives and be ready to share past experiences where you've done this successfully.
✨Data is Your Best Friend
Brush up on your analytics skills! Be prepared to discuss how you’ve used data to inform your strategies in the past. Bring examples of how insights have led to actionable recommendations that drove results.
✨Practice Clear Communication
Since you'll need to present your strategies clearly, practice explaining complex ideas in simple terms. Consider doing mock presentations to friends or colleagues to refine your delivery and ensure you can communicate effectively with both the internal team and clients.
