At a Glance
- Tasks: Lead CRM strategies to boost customer loyalty and engagement through innovative campaigns.
- Company: Join a thriving experiential leisure business with a passion for customer connection.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative team atmosphere with a focus on creativity and audience engagement.
- Why this job: Make a real impact by shaping customer experiences and driving marketing success.
- Qualifications: Strong analytical skills and experience in CRM and multichannel marketing.
The predicted salary is between 36000 - 60000 £ per year.
An opportunity to join a hugely successful and ambitious experiential leisure business as their CRM Manager, responsible for the customer communication programme at both a strategic and operational level to elevate loyalty, acquisition and retention campaigns.
As a CRM specialist, you'll be a natural analyst with strong commercial awareness, experienced and proactive in translating consumer behavioural, lifestyle, transactional, and demographic data to shape and deliver relevant multichannel marketing programmes to maximise customer loyalty and value, building actionable insight.
This role will be the one stop shop for CRM, responsible for creating the strategic road map, driving and taking ownership of all email campaign delivery, segmentation, testing, analysis and database management. You'll be working proactively and will have responsibility for scoping out customer journey, predicting financial outcomes, setting up new templates, delivery of campaigns, weekly email communications and database growth initiatives.
This role demands extensive cross‐functional collaboration, good communication skills and excellent project management skills. You'll be joining a newly formed marketing team and a business that is committed to understanding and engaging its audience.
Based near Milton Keynes, the team are based in the office more often than not so it is important that you're able and willing to commute.
CRM & Automation Manager in Cranfield employer: Next Chapter Recruitment
Next Chapter Recruitment is an exceptional employer that fosters a vibrant and collaborative work culture, perfect for creative minds looking to make a significant impact in the food & drink industry. With a strong emphasis on employee growth, you will have access to individual training budgets and development programmes, alongside generous holiday entitlements and health & wellbeing perks. This hybrid role not only allows for flexibility but also offers the chance to work with some of the most renowned brands, ensuring your contributions are both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Automation Manager in Cranfield
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and tailoring your answers to highlight your CRM expertise. Show them you’re the perfect fit for their team!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. We love a proactive candidate!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Let’s get you that CRM & Automation Manager role!
We think you need these skills to ace CRM & Automation Manager in Cranfield
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM & Automation Manager role. Highlight your experience with customer communication programmes and any relevant data analysis skills. We want to see how you can elevate loyalty and retention campaigns!
Showcase Your Analytical Skills:As a CRM specialist, being an analyst is key! Include examples of how you've used consumer data to shape marketing strategies. We love seeing actionable insights that have driven results in your previous roles.
Highlight Project Management Experience:This role involves a lot of project management, so don’t forget to mention your experience in this area. Share specific projects where you’ve taken ownership and delivered successful outcomes. We’re all about collaboration and effective communication!
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. Make sure to follow the application instructions carefully and double-check everything before hitting send. We can’t wait to see your application!
How to prepare for a job interview at Next Chapter Recruitment
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM tools and strategies. Brush up on your knowledge of customer communication programmes and be ready to discuss how you've used data to drive loyalty and retention campaigns in the past.
✨Showcase Your Analytical Skills
Prepare examples that highlight your ability to analyse consumer behaviour and translate that into actionable insights. Be ready to discuss specific campaigns you've worked on, focusing on the results and what you learned from them.
✨Demonstrate Cross-Functional Collaboration
Since this role involves working with various teams, think of instances where you successfully collaborated with others. Share stories that illustrate your communication skills and project management abilities, showing how you can bring people together to achieve common goals.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific situations related to CRM and campaign management. Prepare by thinking through potential challenges you might face in the role and how you would approach solving them, showcasing your proactive mindset.
