Product Marketing Lead - Brands

The role sits at the heart of how NEXT brings brands to life online. You’ll connect the Trend and Branded Product teams with eCommerce to ensure the right brands get the right exposure at the right time across UK and International channels. You’ll also lead our brands’ social platforms, planning and posting content that sparks conversation, and you’ll be front‑and‑center for new brand launches, ensuring everything looks brilliant and lands with impact on site.

What You’ll Take On

• Cross‑Departmental Coordination: Primary liaison between Trend, Marketing, and Branded Product teams to ensure seamless communication and unified content and product storytelling. Gather and deliver key insights from the Brands Trends team on emerging directions, seasonal stories, and customer appetite. Partner closely with eCommerce to align brand campaign assets with campaign calendars, promotional activity, and website trading priorities. Build and maintain strong working relationships across departments to streamline processes and reduce bottlenecks in asset delivery.
• Running Our Branded Social Platforms: Own our branded social channels – planning the calendar, creating engaging content and keeping everything fresh and on‑brand. Bring individual brand identities to life through platform‑appropriate content for each audience. Track performance closely and use data to shape future content strategy, sharing results and learning regularly with the team. Stay on top of platform trends so our brands always feel current and easy to find.
• New Brand Launches: Lead the end‑to‑end coordination for every new brand launch, managing all necessary insights, imagery, and assets across both UK and International sites. Work directly with Branded Product teams and external brands to get the content you need, on time and to the right standard. Pull all the moving parts together to ensure every brand launch goes live smoothly and leaves a real impression.
• Planning & Project Management: Develop and maintain a branded content calendar that aligns with seasonal launches, key retail moments, and the wider Next trading plan. Manage multiple workstreams simultaneously, prioritising effectively to meet deadlines in a fast‑paced retail environment. Proactively identify process improvements and implement more efficient ways of working across Branded, Trend, and Marketing teams.
• Being a Great Collaborator and Brand Champion: Build strong, trusted relationships with all stakeholders – from internal Product and Trend teams to external brand partners. Communicate updates clearly and persuasively, tailoring your message to resonate with your immediate team and senior leadership. Champion brand visibility in everything you do, inspiring and bringing others along with your vision.

What You’ll Bring:

• Proven experience in product marketing, content, and managing 3rd‑party brand relationships – ideally within fashion, lifestyle, or fast‑paced retail.
• Confidence and strategic in prioritising brands based on commercial objectives and sales potential.
• Exceptional project management skills, with a track record of successfully managing multiple stakeholders and competing deadlines.
• Superior stakeholder management skills and the ability to confidently influence cross‑functional teams (Product, eCommerce, PR).
• Motivated, professional, and thriving under pressure in a dynamic, fast‑paced setting.

Benefits:

• 25% off most NEXT, MADE, Lipsy, Gap, and Victoria's Secret products (when purchased through NEXT).
• Company performance‑based bonus.
• Sharesave scheme.
• On‑site nursery available; OFSTED outstanding in all areas.
• 10% off most partner brands & up to 15% off Branded Beauty.
• Early VIP access to sale stock.
• Access to fantastic discounts at Staff Shops.
• Restaurants with great food at amazing prices.
• Access to a digital GP and other free health and wellbeing services.
• Free on‑site parking.
• Financial Wellbeing – Save, track and enhance your financial wellbeing.
• Apprenticeship – Grow and develop on the job while gaining a qualification.
• Direct to Work – Discount online and in‑store; collect items the next day for free from your place of work or local store.
• Support Networks – Access to Network Groups to empower and celebrate each other.
• Wellhub – Discounted flexible monthly gym memberships, with apps, PT sessions and more.

Conditions apply to all benefits. These benefits are discretionary and subject to change. We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. Should you need support with your application due to a disability or long‑term condition, please contact us by email headoffice_careers@next.co.uk (please include "Workplace Adjustments" in the subject line), or call 0116 284 2486 and leave a voicemail.