At a Glance
- Tasks: Support multi-channel digital marketing strategies and drive customer engagement for NEXT's brands.
- Company: Join a creative team at NEXT, a leading fashion retailer.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on collaboration and individual growth.
- Why this job: Be part of a dynamic team that celebrates creativity and innovation in marketing.
- Qualifications: Experience in marketing, especially in retail or lifestyle brands, is preferred.
The predicted salary is between 30000 - 40000 £ per year.
Location: Head Office, Tottenham Court Road, London
Working style: Hybrid
Our growing portfolio includes Lipsy, Love & Roses, Friends Like These, Beauty at NEXT and Seraphine — all available through next.co.uk, connecting with millions of customers across the UK and beyond.
At the heart of our business is a passionate team driven by creativity, innovation, and a shared ambition to deliver exceptional results. We foster a culture where individuality is celebrated, curiosity is encouraged, and challenging the status quo is part of how we grow.
Role Purpose
The Marketing Executive is responsible for supporting the multi-channel digital marketing strategy across NEXT Wholly Owned Brands. Working closely with the Digital Marketing Manager, internal teams at NEXT, and external media agencies, this role drives customer engagement and brand exposure through the execution, delivery, and performance reporting of email, paid digital, push, and international marketing campaigns. Combining a commercial mindset with a passion for digital trends, the Marketing Executive ensures a seamless brand experience across all digital touchpoints to optimise seasonal trade and maximise sales.
Role Responsibilities
- Email Marketing: Supports weekly UK editorial email briefing and delivery - selecting products based on trade, customer mindset and campaign/product priorities or trends. Supports email planning, reporting and performance optimisation. Supports ad-hoc campaign email briefing and delivery.
- Paid Marketing: Work closely with the organic social teams to support paid social briefing (post video selection) and own the handover process to Next and our media agency cross brand. Supports seasonal paid search briefing - supply our agency/Next with search copy updates for generic PPC text ads. Supports Next BAU paid social and display delivery and handovers - UK & International. Attends campaign calls to check paid product stock and support with any Next queries. Supports paid marketing performance and reporting with a focus on TikTok Sparks. Work with wider NEXT partnership teams to support paid campaign delivery for our own brands.
- Push Marketing: Supports weekly Push notification briefing and delivery - creating compelling push copy with clear CTAs that align with brand tone and user expectations. Supports Push reporting and performance optimisation.
- Digital Marketing & Planning: Support with seasonal planning and market research. Link boosting and tracking. Working with the brands team at NEXT to ensure links are supplied and boosted in a timely manner for all digital marketing handovers - paid, email and push. Support our trading team to support UK onsite exposure and activations for our brands.
- International Marketing: Work closely with the International teams at NEXT to ensure maximum exposure for our brands in our top territories. Support with planning, briefing, delivering and reporting on 5-6 monthly international email creatives. Provide campaign assets and URLs for digital marketing and onsite exposure. Supporting trade teams with product line-lists for promotional URLs. Support with providing marketing assets for our brands to sell via Zalando.
Technical Requirements
- Previous experience in a varied marketing role ideally for a retail/lifestyle brand (agency experience would also be reviewed)
- Some understanding/experience in paid social and email marketing
- Passionate about fashion
- Analytical with a commercial mindset
- Up to date with what’s trending on social
- Highly organised and thrives in a fast-paced environment
- Great attention to detail
- Team player with excellent relationship building skills
- Strong sense of initiative and full of ideas
Marketing Executive, 6 month FTC in London employer: Next Careers
At NEXT, we pride ourselves on being an exceptional employer, offering a vibrant work culture that celebrates creativity and innovation. Located in the heart of London, our hybrid working model provides flexibility while fostering collaboration among passionate teams. With ample opportunities for professional growth and a commitment to employee development, joining us as a Marketing Executive means becoming part of a dynamic environment where your ideas can truly make an impact.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive, 6 month FTC in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects, campaigns, and any cool stuff you've done. This gives you an edge and shows employers what you're capable of beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their marketing strategies and think about how you can contribute. Tailor your answers to show that you’re not just a fit for the role, but also for their culture.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at NEXT. Don’t miss out on the chance to make a great impression!
We think you need these skills to ace Marketing Executive, 6 month FTC in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Marketing Executive role. Highlight any previous marketing roles, especially in retail or lifestyle brands, and don’t forget to mention your passion for fashion!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your personality and explain why you’re excited about this role at NEXT. Mention specific campaigns or trends that inspire you and how you can contribute to our team.
Show Off Your Digital Savvy:Since this role involves digital marketing, make sure to highlight any experience you have with email marketing, paid social, or analytics. Share examples of how you've used these skills to drive engagement or sales in past roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Next Careers
✨Know Your Brands
Before the interview, dive deep into NEXT's Wholly Owned Brands. Familiarise yourself with their unique selling points and recent campaigns. This will not only show your enthusiasm but also help you discuss how your skills can enhance their marketing strategies.
✨Showcase Your Digital Savvy
Be prepared to discuss your experience with digital marketing tools, especially in email and paid social. Bring examples of past campaigns you've worked on, focusing on your role in performance optimisation and reporting. This will demonstrate your analytical mindset and commercial awareness.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific marketing challenges. Think about scenarios related to email marketing or social media campaigns. Practising your responses will help you articulate your thought process and problem-solving skills effectively.
✨Emphasise Team Collaboration
Since this role involves working closely with various teams, highlight your teamwork experiences. Share examples of how you've built relationships and collaborated on projects. This will showcase your ability to thrive in a fast-paced environment and contribute positively to the team dynamic.
