At a Glance
- Tasks: Support digital marketing strategies and drive brand engagement across various channels.
- Company: Join a vibrant team at NEXT, a leading fashion retailer.
- Benefits: Hybrid working, creative environment, and opportunities for personal growth.
- Other info: Fast-paced role with a focus on creativity and innovation.
- Why this job: Be part of a dynamic team shaping the future of fashion marketing.
- Qualifications: Experience in marketing, especially in retail or lifestyle brands.
The predicted salary is between 30000 - 40000 £ per year.
Location | Head Office, Tottenham Court Road, London
Working style | Hybrid
Our growing portfolio includes Lipsy, Love & Roses, Friends Like These, Beauty at NEXT and Seraphine — all available through next.co.uk, connecting with millions of customers across the UK and beyond.
At the heart of our business is a passionate team driven by creativity, innovation, and a shared ambition to deliver exceptional results. We foster a culture where individuality is celebrated, curiosity is encouraged, and challenging the status quo is part of how we grow.
Role Purpose
The Marketing Executive is responsible for supporting the multi-channel digital marketing strategy across NEXT Wholly Owned Brands. Working closely with the Senior Marketing Manager, internal teams at NEXT, and external media agencies, this role drives customer engagement and brand exposure through the execution, delivery, and performance reporting of email, paid digital, push, and international marketing campaigns. Combining a commercial mindset with a passion for digital trends, the Marketing Executive ensures a seamless brand experience across all digital touchpoints to optimise seasonal trade and maximise sales.
Role Responsibilities
- Email Marketing
- Supports Weekly UK editorial email briefing and delivery - selecting products based on trade, customer mindset and campaign/product priorities or trends.
- Supports email planning, reporting and performance optimisation.
- Supports ad-hoc campaign email briefing and delivery.
- Paid Marketing
- Work closely with the organic social teams to support paid social briefing (post video selection) and own the handover process to Next and our media agency cross brand.
- Supports seasonal paid search briefing - supply our agency/Next with search copy updates for generic PPC text ads.
- Supports Next BAU paid social and display delivery and handovers - UK & International.
- Attends campaign calls to check paid product stock and support with any Next queries.
- Supports paid marketing performance and reporting with a focus on TikTok Sparks.
- Work with wider NEXT partnership teams to support paid campaign delivery for our own brands.
- Push Marketing
- Supports weekly Push notification briefing and delivery - creating compelling push copy with clear CTAs that align with brand tone and user expectations.
- Supports Push reporting and performance optimisation.
- Digital Marketing & Planning
- Support with seasonal planning and market research.
- Link boosting and tracking. Working with the brands team at NEXT to ensure links are supplied and boosted in a timely manner for all digital marketing handovers - paid, email and push.
- Support our trading team to support UK onsite exposure and activations for our brands.
- International Marketing
- Work closely with the International teams at NEXT to ensure maximum exposure for our brands in our top territories.
- Support with planning, briefing, delivering and reporting on 5-6 monthly international email creatives.
- Provide campaign assets and urls for digital marketing and onsite exposure.
- Supporting trade teams with product line-lists for promotional URLs.
- Support with providing marketing assets for our brands to sell via Zalando.
Technical Requirements
- Previous experience in a varied marketing role ideally for a retail/lifestyle brand (agency experience would also be reviewed).
- Some understanding/experience in paid social and email marketing.
- Passionate about fashion.
- Analytical with a commercial mindset.
- Up to date with what’s trending on social.
- Highly organised and thrives in a fast-paced environment.
- Great attention to detail.
- Team player with excellent relationship building skills.
- Strong sense of initiative and full of ideas.
Marketing and Social Media Executive, 6 month FTC in London employer: Next Careers
At NEXT, we pride ourselves on being an exceptional employer, offering a vibrant work culture that celebrates creativity and innovation. Located in the heart of London, our hybrid working model provides flexibility while fostering collaboration among passionate teams. With ample opportunities for professional growth and a commitment to employee development, we empower our Marketing and Social Media Executives to thrive in a dynamic environment where their ideas can truly make an impact.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing and Social Media Executive, 6 month FTC in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects, campaigns, and social media successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their marketing strategies and think about how you can contribute. Tailor your answers to show you're the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Marketing and Social Media Executive, 6 month FTC in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Marketing and Social Media Executive role. Highlight any relevant marketing campaigns you've worked on, especially in email and paid social, to show us you're the right fit!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about fashion and digital marketing. Share specific examples of how you've driven customer engagement in previous roles to grab our attention.
Show Off Your Creativity:We love creativity at StudySmarter! If you have any unique ideas for marketing campaigns or social media strategies, don’t hesitate to include them in your application. This is your opportunity to showcase your innovative thinking!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at Next Careers
✨Know Your Brands
Before the interview, dive deep into NEXT's portfolio. Familiarise yourself with Lipsy, Love & Roses, and other brands. Being able to discuss their unique selling points and recent campaigns will show your genuine interest and understanding of the role.
✨Showcase Your Digital Savvy
Prepare examples of your previous work in digital marketing, especially in email and paid social campaigns. Highlight any successful strategies you've implemented and be ready to discuss how you can apply similar tactics at NEXT.
✨Be Ready for Trend Talk
Stay updated on the latest trends in fashion and digital marketing. Be prepared to share your thoughts on current trends and how they could influence NEXT's marketing strategies. This shows you're not just knowledgeable but also passionate about the industry.
✨Demonstrate Team Spirit
NEXT values collaboration, so think of examples where you've successfully worked in a team. Discuss how you build relationships and support colleagues, especially in fast-paced environments. This will highlight your fit within their culture.
