At a Glance
- Tasks: Drive brand growth through data insights and collaboration with cross-functional teams.
- Company: NEXT, a leading retail environment focused on innovation and sustainability.
- Benefits: Flexible core hours, collaborative workspace, and opportunities for professional development.
- Other info: Dynamic role with excellent career growth opportunities in a fast-paced setting.
- Why this job: Be a key player in shaping brand success and making a measurable impact.
- Qualifications: Proactive, data-savvy with experience in trading, ranging, and brand management.
The predicted salary is between 40000 - 50000 £ per year.
Working Pattern: 5 days in office, with core hours flexible between 8am-6pm. A minimum of 2 days a week in the Clients offices and 3 days at NEXT.
The Role
We are looking for a dynamic Brand Specialist to drive the growth of our Brand’s full-price sales across NEXT UK and NEXT International. This is a fantastic opportunity to become a key player in shaping the brand’s presence and success within a leading retail environment.
Reporting into the Head of Merchandising, the Brand Specialist will work closely with cross-functional teams including Buying, Merchandising, Design, and Marketing to accelerate brand growth and maximise business opportunities.
What You'll Take On
- You will be responsible for leveraging data insights to optimise product ranging, trading strategies, and marketing activities that deliver results.
- You’ll build strong partnerships both internally at NEXT and externally with key client stakeholders to ensure alignment and success.
- You will be accountable for growing the Brands full price sales through NEXT UK, NEXT International and SEASONS (where applicable).
- Build partnerships across key stakeholders at NEXT - including Buying, Merchandising, Design, Marketing teams - to accelerate brand growth and maximise business opportunities.
- Build partnerships with the Clients senior leads.
- Support budget planning, option planning, ranking.
- Support the Buyer on product assortment by using insights from previous/current seasons, also leverage brand information to drive assortment decisions.
- Identify growth opportunities through Label data analysis.
- Continual review of sales by size and responsible for updating size guidelines.
- Support in season trading and replenishment, access to Brands available stock file to make quick decisions.
- Implement and review the performance of Label +, continually reviewing conversion to stock and switching off slow lines.
- Optimise International sales opportunities through data insights.
- Reviews markdown / RTB.
- Conduct regular competition analysis.
- Ensure all new AI functionality is being implemented.
- Daily checks to ensure operations are running to SLA’s, items live, refurb queries etc.
- Work with brand leads to continually ensure best in class content and brands assets are utilised.
- Responsible for best in class delivery of the brand in terms of copy, imagery, tabbing, social media exposure (based on tiering).
- Ensure the product is placed in all relevant BAU campaigns.
- Responsible for ensuring the brand is aligned to NEXT’s sustainability vision.
- Work in collaboration with marketing and clients to drive traffic initiatives.
- Supports implementation of SEO enhancements.
- Responsible for reporting sales weekly/ monthly and driving actions to support growth.
- Organise monthly and quarterly performance meetings.
- Follow through all actions from meetings.
- Attend relevant internal client meetings.
- Attend all buys.
What You'll Bring
You will be a proactive, commercially savvy professional with a keen eye for data and detail. Confident in building relationships across teams, you thrive in collaborative environments and know how to influence decision-making at all levels. Your experience in trading, ranging, and brand management means you understand how to translate insights into action. A highly organised self-starter, you are driven to deliver measurable impact and take pride in pushing the brand forward within a fast-paced retail setting. A passion for brand excellence and sustainability will see you stand out in this role.
Sponsorship
Candidates wishing to apply who would require sponsorship for this role will be required to meet the Home Office sponsorship requirements.
We encourage early applications for our roles, as our recruitment process begins as soon as the role is advertised. If we successfully fill the position, this advert may close earlier than planned.
At NEXT, we believe the best work happens when there are no barriers to collaboration. That’s why we are a Google-powered workspace. From your very first day, you’ll be using the full Google Workspace suite; Docs, Drive, and Meet, to stay connected and move fast.
If your previous experience is rooted in other software suites, don’t worry! We’ll point you to a digital Google toolkit the moment you join, packed with handy guides and insider tips to help you transition smoothly and hit the ground running.
Brand Growth Manager - Brands in London employer: Next Careers
NEXT is an exceptional employer that fosters a collaborative and innovative work culture, where employees are empowered to drive brand growth in a dynamic retail environment. With flexible core hours and a commitment to sustainability, NEXT offers ample opportunities for professional development and cross-functional teamwork, ensuring that every team member can make a meaningful impact on the brand's success. Located in a Google-powered workspace, employees benefit from cutting-edge technology and a supportive atmosphere that encourages creativity and excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Growth Manager - Brands in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Next Careers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Next Careers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Next Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Next Careers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Growth Manager - Brands in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Next Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Next Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Next Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Next Careers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Next Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Next Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
