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- Tasks: Create engaging content and optimise websites for top brands like Victoria's Secret and GAP.
- Company: Join NEXT, a leading UK eCommerce and retail giant with rapid growth.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Collaborative culture with opportunities to work on exciting projects.
- Why this job: Be part of a fast-growing SEO team and make an impact on major brands.
- Qualifications: Proven SEO experience and excellent writing skills are essential.
The predicted salary is between 30000 - 48000 £ per year.
We are looking for an SEO Executive to join our Total Platform team at NEXT, based from NEXT Head Office in Leicestershire. You may know NEXT, the UK and International eCommerce and retail giant, but did you know we are also experiencing rapid growth with our Total Platform business model? We fully manage websites for Victoria's Secret (UK & Ireland), REISS, GAP (UK), JoJo Maman Bébé, Joules & FatFace.
About the Role: You'll be part of NEXT's fast growing SEO team - our largest online channel. This is a content led role with roughly a 60/40 split between copywriting and SEO, focused primarily on on-page optimisation. Any technical SEO knowledge would be a welcome bonus. Leveraging keyword research, you will write engaging, on-brand content for NEXT and our Total Platform partner brands. You will also be instrumental in implementing the wider organic strategy across Total Platform's brand portfolio. It's a hands-on role with the support of the wider SEO team.
What you'll take on:
- Create high-quality content across our portfolio of websites, including editorials, on-page copy, category descriptions, metadata, and blog content.
- Write in each brand's tone of voice, maintaining consistency across all output.
- Conduct keyword research and gap analysis to identify content opportunities and optimise existing pages.
- Use SEO tools and keyword research data to improve and optimise existing content across our websites.
- Work with the SEO team to build and maintain a content optimisation roadmap.
- Support content strategy for link building campaigns and new Total Platform client onboarding.
- Collaborate with internal copywriting teams and external agencies, sharing SEO best practice.
- Keep stakeholders informed on progress through regular reporting and clear communication.
What you'll bring:
- Proven SEO experience, in-house or at an agency.
- Excellent writing skills with a genuine passion for content creation.
- Experience creating on-brand content informed by keyword research and competitor analysis.
- Comfortable using tools such as SEMRush, Ahrefs, Screaming Frog, Search Console, and similar.
- Experience working on SEO for ecommerce websites.
- Strong attention to detail and the ability to manage multiple projects under pressure.
- Up to date with current SEO trends including E-E-A-T, Core Web Vitals, and AI developments.
- A team player who communicates well at all levels of the business.
- Must have a flexible attitude and the ability to work under pressure.
- Working on successful SEO projects for ecommerce sites. Track record of analysing SEO trends and opportunities, providing and implementing recommendations to improve visibility within SERPs.
Desirable:
- Experience with large B2C or fashion/lifestyle eCommerce brands.
- International SEO experience, including content optimisation across multiple markets and languages.
- Knowledge of technical SEO fundamentals.
- Experience managing external agencies.
SEO Executive in Leicester employer: Next Careers
Contact Detail:
Next Careers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Executive in Leicester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best SEO work and content pieces. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their tone of voice and current SEO strategies. This will help you tailor your answers and show that you're genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining our awesome team at NEXT!
We think you need these skills to ace SEO Executive in Leicester
Some tips for your application 🫡
Show Off Your Writing Skills: Since this role is all about content creation, make sure your application showcases your writing prowess. Include examples of your previous work or projects that highlight your ability to create engaging, on-brand content.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We want to see how you fit into our SEO team!
Highlight Your SEO Knowledge: Make sure to mention any relevant SEO tools and techniques you’re familiar with. If you’ve got experience with keyword research or on-page optimisation, let us know! This will show us you’re ready to hit the ground running.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way to ensure your application gets to the right people and shows you’re serious about joining our team at NEXT!
How to prepare for a job interview at Next Careers
✨Know Your SEO Stuff
Make sure you brush up on your SEO knowledge before the interview. Familiarise yourself with key concepts like E-E-A-T, Core Web Vitals, and the tools mentioned in the job description, such as SEMRush and Ahrefs. Being able to discuss these topics confidently will show that you're serious about the role.
✨Show Off Your Writing Skills
Since this role involves a lot of content creation, be prepared to showcase your writing skills. Bring examples of your previous work that highlight your ability to write engaging, on-brand content. If possible, tailor some samples to reflect the tone of voice used by NEXT or their partner brands.
✨Prepare for Keyword Research Questions
Expect questions around keyword research and gap analysis. Be ready to discuss how you've identified content opportunities in the past and how you would approach optimising existing pages. Having a few strategies in mind will demonstrate your proactive approach to SEO.
✨Be a Team Player
NEXT values collaboration, so be prepared to talk about your experience working with teams. Share examples of how you've communicated effectively with stakeholders or collaborated with copywriters and agencies. Highlighting your teamwork skills will show that you can fit into their fast-paced environment.