We are looking for a Senior Digital Web Analyst to join our eCommerce Data team. Based from NEXT Head Office in Enderby, Leicestershire!
The Role:
The Data Team enables the department and the business to elevate understanding of customer behaviours, marketing investment and sales performance - what is working and what is not by articulating actionable insights from complex data.
As a Senior Digital Web Analyst, you’ll work to understand on-site visitor behaviour & experiences, and highlight profit opportunities to the business. You will analyse sales, marketing performance and customer journey and provide actionable insights to drive the sales growth globally.
What You’ll Take On:
- Working with the relevant eCommerce teams (trading, marketing, data teams) to improve sales and conversion across both Web and App.
- Participating in regular, in person discussions with the International trading team to align strategies and share insights.
- Identifying sales opportunities through continuous review of site conversion, customer journey and commercial and marketing performance from Google Analytics and Heatmap data.
- Interrogating and analyse large volumes of data from multiple sources - including customer, transactional online data and website metrics
- Presenting complex analytical findings into clear, concise reports and presentations that communicate “so what” with actionable recommendations.
- Designing and maintaining Power BI dashboards and reporting to track KPIs, campaign metrics and website performance.
What You’ll Bring:
- Ability to communicate complex data and insights in a simple way to colleagues and stakeholders and hone in on key findings, whilst clearly and succinctly answering the “so what?” question.
- Excellent stakeholder management skills and ability to manage multiple tasks and to meet tight deadlines.
- Ability to interpret and translate business requirements into a measurement brief.
- Experience working with web analytics tools (e.g. Google Analytics 4, Adobe Analytics, Heatmap tools) and marketing platforms (e.g. Google Search, Meta Business Manager).
- Creating dashboards in Microsoft Power BI.
- Experience extracting and manipulating data from denormalised sources using SQL, Biq Query and Databricks.
- Confident using Google Sheets and Slides to manipulate and present data.
Desirable Skills:
- Familiarity with Web Analytics implementation and debugging methods.
- Familiarity with session tracking and customer journey mapping.
- Experience working on an ecommerce site.
- Experience working across the retail or fashion industry.
Senior Digital Web Analyst in Leicester employer: Next Careers
At Victoria’s Secret, we pride ourselves on being an exceptional employer, offering a vibrant work culture where teamwork and passion for customer service thrive. Our Sales Associates enjoy flexible shifts, comprehensive training, and opportunities for personal growth in a supportive environment, all while being part of a globally recognised brand that values creativity and innovation. Located in Exeter, our store provides a unique chance to engage with customers in a dynamic setting, making every day rewarding and enjoyable.
