At a Glance
- Tasks: Lead brand marketing, manage social platforms, and coordinate exciting product launches.
- Company: NEXT, a dynamic retail leader with a focus on innovation and collaboration.
- Benefits: Flexible hours, Google-powered workspace, and opportunities for professional growth.
- Other info: Join a collaborative team that values creativity and efficiency.
- Why this job: Be at the forefront of brand storytelling and make a real impact in a fast-paced environment.
- Qualifications: Experience in product marketing and managing brand relationships, ideally in fashion or retail.
The predicted salary is between 45000 - 55000 £ per year.
Working Pattern: Typically 5 days in the office, with core hours flexible between 8am-6pm.
This is a genuinely exciting role that sits right at the heart of how NEXT brings brands to life online. You'll be the go-to person connecting our Trend and Branded Product teams with eCommerce — making sure the right brands get the right exposure, at the right time, across our UK and International channels. You'll take the lead on our brands' social platforms, planning and posting content that gets people talking, and you'll be front and centre when it comes to new brand launches — making sure everything looks brilliant and lands with impact on site. If you love brands, thrive in a fast-moving environment, and know how to get the best out of 3rd party relationships, this one's for you.
What You’ll Take On
- Cross-Departmental Coordination
- Be the primary liaison between the Trend, Marketing, and Branded Product teams, ensuring seamless communication and a unified approach to content and product storytelling.
- Gather and deliver key insights from the Brands Trends team on emerging directions, seasonal stories, and customer appetite.
- Partner closely with the eCommerce department to align brand campaign assets with campaign calendars, promotional activity, and website trading priorities.
- Build and maintain strong working relationships across departments to streamline processes and reduce bottlenecks in asset delivery.
- Running our branded social platforms
- Own our branded social channels — planning the calendar, creating engaging content and keeping everything fresh and on-brand.
- Bring individual brand identities to life through content that feels right for each platform and each audience.
- Track performance closely and use data to shape future content strategy, sharing results and learning regularly with the team.
- Stay on top of platform trends so our brands always feel current and easy to find.
- New brand launches
- Lead the end-to-end coordination for every new brand launch, managing all necessary insights, imagery, and assets across both UK and International sites.
- Work directly with Branded Product teams and external brands to get the content you need, on time and to the right standard.
- Pull all the moving parts together so that every brand launch goes live smoothly and makes a real impression.
- Ensure a seamless and impactful go-live for every brand launch by coordinating all contributing elements.
- Planning & Project Management
- Develop and maintain a branded content calendar that aligns perfectly with seasonal launches, key retail moments, and the wider Next trading plan.
- Manage multiple workstreams simultaneously, prioritising effectively to meet deadlines in a fast-paced retail environment.
- Proactively identify process improvements and implement more efficient ways of working across the Branded, Trend, and Marketing teams.
- Being a great collaborator and brand champion
- Build strong, trusted relationships with all stakeholders, from internal Product and Trend teams to your external brand partners.
- Communicate updates clearly and persuasively, tailoring your message to resonate with your immediate team and senior leadership alike.
- Champion brand visibility in everything you do, inspiring and bringing others along with your vision.
What You’ll Bring
- You'll need proven experience in product marketing, content, and managing 3rd party brand relationships—ideally within the fashion, lifestyle, or a fast-paced retail environment.
- You are confident and strategic in prioritising brands based on key commercial objectives and significant sales potential.
- Exceptional project management skills, with a track record of successfully managing multiple stakeholders and competing deadlines.
- Superb stakeholder management skills and the ability to confidently influence cross-functional teams (Product, eCommerce, PR).
- You're motivated, professional, and thrive when performing effectively under pressure in a dynamic, fast-paced setting.
Sponsorship
Candidates wishing to apply who would require sponsorship for this role will be required to meet the Home Office sponsorship requirements. For further information please see: https://www.gov.uk/skilled-worker-visa.
We encourage early applications for our roles, as our recruitment process begins as soon as the role is advertised. If we successfully fill the position, this advert may close earlier than planned.
At NEXT, we believe the best work happens when there are no barriers to collaboration. That’s why we are a Google-powered workspace. From your very first day, you’ll be using the full Google Workspace suite; Docs, Drive, and Meet, to stay connected and move fast.
If your previous experience is rooted in other software suites, don’t worry! We’ll point you to a digital Google toolkit the moment you join, packed with handy guides and insider tips to help you transition smoothly and hit the ground running.
Product Marketing Lead - Brands in Leicester employer: Next Careers
NEXT is an exceptional employer that fosters a dynamic and collaborative work culture, where creativity thrives and innovation is encouraged. With a focus on employee growth, we offer ample opportunities for professional development and the chance to work at the forefront of brand marketing in a fast-paced retail environment. Located in a Google-powered workspace, our team enjoys flexible core hours and a supportive atmosphere that champions teamwork and effective communication.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Lead - Brands in Leicester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work. This is especially important for roles like Product Marketing Lead where creativity and strategy go hand in hand. Make sure it’s easy to navigate and visually appealing.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their market position and recent campaigns. This will help you tailor your answers and show that you’re genuinely interested in the role and the brand's vision.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. So, get clicking and let’s make some magic happen!
We think you need these skills to ace Product Marketing Lead - Brands in Leicester
Some tips for your application 🫡
Show Your Passion for Brands:When writing your application, let your love for brands shine through! Share specific examples of how you've brought brands to life in previous roles, especially in fast-paced environments. We want to see your enthusiasm and creativity!
Tailor Your Content:Make sure your application speaks directly to the role. Highlight your experience with product marketing and managing relationships with third-party brands. Use language from the job description to show us you understand what we're looking for.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on your key achievements. This will help us quickly see how you fit into our team and the role.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Next Careers
✨Know Your Brands
Before the interview, dive deep into the brands that NEXT works with. Understand their identities, target audiences, and recent campaigns. This knowledge will help you demonstrate your passion for brand storytelling and show how you can elevate their presence online.
✨Showcase Your Project Management Skills
Be ready to discuss specific examples of how you've successfully managed multiple projects or stakeholders in a fast-paced environment. Highlight your ability to prioritise tasks and streamline processes, as this role requires exceptional project management skills.
✨Engage with Data
Prepare to talk about how you've used data to inform your content strategies in the past. Discuss any tools or metrics you've employed to track performance and how you've adapted your approach based on insights. This will show your analytical side and your commitment to continuous improvement.
✨Build Relationships
Emphasise your experience in building strong relationships with both internal teams and external partners. Share examples of how you've effectively communicated updates and influenced cross-functional teams. This is crucial for the collaborative nature of the role at NEXT.
