At a Glance
- Tasks: Lead marketing for Womenswear, driving sales and enhancing customer experience on next.co.uk.
- Company: Join NEXT, a leading fashion retailer with a vibrant eCommerce team.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with excellent career advancement opportunities.
- Why this job: Be the bridge between product and customer, making a real impact in fashion marketing.
- Qualifications: Experience in eCommerce, strong relationship-building skills, and a passion for Womenswear.
The predicted salary is between 35000 - 45000 € per year.
We are looking for an eCommerce Marketing/Trading Manager to join our eCommerce Trading team looking after NEXT Womenswear Clothing. Based from NEXT Head Office in Enderby, Leicestershire!
In this pivotal role, you will bridge the gap between product and customer, bringing our collections to life on next.co.uk and championing the customer for your product division. You will work closely with different teams across eCommerce, product and the wider business - using these great relationships to drive forward marketing on Womenswear - always ensuring everything we do is commercial.
What You’ll Take On:
- Leading marketing for your division such on all owned channel marketing such as Emails, Push Notifications and Womenswear page messaging.
- Own the marketing plan for your division, staying ahead of trends and using sales and product insight to make commercial decisions.
- Work with paid marketing team to ensure the correct categories and products are featured in our paid advertising and adhering to brand guidelines.
- Work with the social media team to provide valuable insights into womenswear trading and trending opportunities to drive sessions to next.co.uk through social media marketing.
- Be responsive to trade each week, amending relevant marketing and onsite exposure where necessary.
- Use reporting and analytics to track performance and highlight opportunities where we could improve.
- Use web and trade analytics to deliver the best customer experience on site, monitoring customer shopping habits and ensuring key product trends are called out on the website.
- Drive sales; know what is working and what isn't - use product knowledge to drive new ideas, tests and initiatives to grow sales both on the next website and through marketing.
- Work with other product marketing leads to deliver business messages and ensure key campaign moments are marketed consistently.
- Build and maintain strong relationships with key stakeholders within the Next Online department and the wider business including brand marketing teams and product buying and merchandising teams.
- Support the wider international eCommerce business where relevant with key product opportunities.
What You’ll Bring:
- Experience working within an eCommerce department.
- An individual who can demonstrate passion for product - a keen interest in Womenswear is essential.
- Be great at building relationships - an essential part of this role is working with stakeholders around the business.
- Competent at presenting to all levels including senior management.
- Great trade knowledge and commerciality - be comfortable with web metrics and interpreting data to provide actionable insights.
- A great eye for design and attention to detail - you are the gate keeper of Womenswear marketing - looking to inspire customers and elevate the brand.
- Knowledge of understanding customers and how to target them.
- Be a champion of testing and new idea generation, helping to feed in new development ideas.
- Is a team player and can work as part of the Womenswear trade team and also the wider product marketing team.
- Understanding of key competitors and the Womenswear eCommerce landscape.
- An interest in fashion and trends is desirable but not essential.
eCommerce Marketing/Trading Manager in Leicester employer: Next Careers
At NEXT, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. Based in Enderby, Leicestershire, our Head Office provides a vibrant environment where employees can thrive, with ample opportunities for professional growth and development. Join us to be part of a team that values creativity, embraces change, and champions the customer experience in the ever-evolving world of eCommerce.
StudySmarter Expert Advice🤫
We think this is how you could land eCommerce Marketing/Trading Manager in Leicester
✨Tip Number 1
Network like a pro! Reach out to people in the eCommerce space, especially those who work at NEXT or similar companies. Use LinkedIn to connect and engage with them; you never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects, especially any related to eCommerce or Womenswear. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the latest trends in eCommerce and Womenswear. Be ready to discuss how you can apply this knowledge to drive sales and improve customer experience at NEXT.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at NEXT.
We think you need these skills to ace eCommerce Marketing/Trading Manager in Leicester
Some tips for your application 🫡
Show Your Passion for Womenswear:Make sure to highlight your enthusiasm for Womenswear in your application. We want to see that you’re not just applying for any job, but that you genuinely care about the products and trends in this area.
Tailor Your Application:Don’t just send a generic CV and cover letter. We recommend customising your application to reflect the specific skills and experiences that align with the eCommerce Marketing/Trading Manager role. Show us how your background fits perfectly!
Highlight Your Analytical Skills:Since this role involves a lot of data interpretation, make sure to showcase your experience with web metrics and analytics. We love candidates who can turn numbers into actionable insights, so don’t hold back on those examples!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at Next Careers
✨Know Your Product Inside Out
Before the interview, make sure you have a solid understanding of NEXT's Womenswear collections. Familiarise yourself with current trends, popular items, and customer preferences. This will not only show your passion for the product but also help you discuss how you can effectively market these items.
✨Build Relationships in the Room
Since this role involves working closely with various teams, demonstrate your relationship-building skills during the interview. Be friendly, engaging, and show genuine interest in the interviewers' roles. Ask questions about their experiences and how they collaborate with the eCommerce team.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive marketing decisions in the past. Bring examples of how you've interpreted web metrics or sales data to improve performance. This will highlight your commerciality and ability to make informed decisions based on insights.
✨Present with Confidence
As you'll need to present ideas to senior management, practice your presentation skills before the interview. Prepare a brief pitch on a marketing idea for NEXT's Womenswear that showcases your creativity and understanding of the brand. This will demonstrate your capability and enthusiasm for the role.
