At a Glance
- Tasks: Lead digital marketing strategies for programmatic, video, and app acquisition channels.
- Company: Join Next, a leading UK retail brand with a global eCommerce presence.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on innovation and data-driven decision making.
- Why this job: Make a real impact in a FTSE 100 company while working with cutting-edge ad-tech.
- Qualifications: Experience in DV360, Google Ads, and managing large-scale campaigns.
The predicted salary is between 40000 - 50000 € per year.
We’re looking for a Digital Channel Lead to join our Digital Marketing team on a 12 Month FTC (maternity cover) at Next! Based from Next Head Office in Enderby, Leicestershire! Next is one of the UK’s most profitable and well established retail brands, with a rapidly growing global eCommerce footprint. As our digital operations continue to scale, reaching the right customers with the right message at the perfect moment has never been more critical.
The Role: As a Digital Channel Lead, you will take ownership of our programmatic, video and app acquisition display channels, on a 12 month FT maternity cover contract. In this pivotal role, you will govern a multi million pound budget and shape the strategy that fuels our online growth in the UK market. If you are passionate about ad-tech, thrive on optimising complex media buys, and want to make a tangible impact at a FTSE 100 retail giant, this is the opportunity for you.
What You’ll Take On:
- Own the end-to-end strategy, planning, and execution of programmatic display activity via Display & Video 360 (DV360). You will manage innovation & testing, complex audience segmentation & robust measurement experiments.
- Lead our paid YouTube Demand Gen strategy. You will orchestrate activity across various formats (YouTube In-stream, In-feed & Shorts) to drive brand consideration, and push lower-funnel action, driving incremental conversions and revenue.
- Drive high quality user acquisition and conversions on the Next app. You will strategise and execute app display banners, optimising for cost-per-install (CPI) and ROAS, driving both customer acquisition and incremental revenue growth.
- Manage significant media budgets with precision. You will forecast, allocate, and pace spend across campaigns while being held accountable for strict business targets.
- Work closely with our in-house creative studios to ensure display banners and video assets are built to platform best practices. You will champion a rigorous A/B testing framework for creative performance.
- Partner with the Data Science team to understand the incremental impact of display channels. You will plan, manage and execute conversion lift studies to prove the value of your channels alongside our 3rd party media agency.
What You’ll Bring:
- You possess deep, hands-on experience running large scale campaigns within DV360 and Google Ads as well as experience with independent app media partners.
- Previous experience working within a fast paced retail, fashion, or high volume eCommerce environment.
- You have a strong command of the media platforms digital analytics suites and of managing complex data sets.
- You don't just report on the numbers; you translate data into actionable commercial insights.
- You understand how display and video fit into the broader marketing mix and can build strategies that bridge the gap between brand awareness and direct response.
- You can articulate complex programmatic concepts to non-technical stakeholders and have a proven track record of managing relationships with external vendors and Google account managers.
- You keep your finger on the pulse of the digital landscape, staying ahead of the curve on privacy changes, cookie deprecation, and emerging ad-tech trends.
Digital Channel Lead - 12 Month FTC in Leicester employer: Next Careers
Next is an exceptional employer, offering a dynamic work environment at our Head Office in Enderby, Leicestershire. With a strong focus on employee growth and development, we provide opportunities to lead innovative digital marketing strategies within a supportive team culture. Our commitment to work-life balance, competitive benefits, and the chance to make a significant impact at a leading retail brand makes Next a truly rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Channel Lead - 12 Month FTC in Leicester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Nail your interview prep! Research the company, understand their digital strategies, and be ready to discuss how your experience aligns with their goals. Practice common interview questions and prepare some thoughtful ones of your own.
✨Tip Number 3
Showcase your skills! Create a portfolio or case studies that highlight your achievements in digital marketing. Use real data to demonstrate how you've driven results in previous roles, especially in programmatic and app acquisition.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us at StudySmarter. Tailor your application to reflect your passion for digital marketing and how you can contribute to our team.
We think you need these skills to ace Digital Channel Lead - 12 Month FTC in Leicester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Digital Channel Lead role. Highlight your experience with DV360, Google Ads, and any relevant campaigns you've managed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how you can make an impact at Next. Be sure to mention specific achievements that relate to the job description.
Showcase Your Data Skills:Since this role involves managing significant media budgets and translating data into insights, be sure to include examples of how you've used data to drive decisions in past roles. We love seeing numbers that back up your claims!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Can't wait to see your application!
How to prepare for a job interview at Next Careers
✨Know Your Digital Channels
Make sure you brush up on your knowledge of programmatic advertising, DV360, and Google Ads. Be ready to discuss specific campaigns you've managed and how you optimised them for success. This will show that you’re not just familiar with the tools, but that you can leverage them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past roles. Bring examples of how you've translated complex data sets into actionable insights. This is crucial for a role that involves managing significant media budgets and measuring campaign performance.
✨Demonstrate Your Strategic Thinking
Think about how you would approach the end-to-end strategy for digital channels at Next. Be ready to share your thoughts on audience segmentation, A/B testing, and how you would align your strategies with broader marketing goals. This will highlight your ability to think critically and strategically.
✨Stay Current with Industry Trends
Familiarise yourself with the latest trends in ad-tech, privacy changes, and cookie deprecation. Being able to discuss these topics will show that you’re proactive and engaged with the industry, which is essential for a role that requires staying ahead of the curve.
