eCommerce Product Marketing Manager

eCommerce Product Marketing Manager

Full-Time 40000 - 50000 € / year (est.) No home office possible
Next Careers

At a Glance

  • Tasks: Drive eCommerce sales growth and enhance customer experience across international markets.
  • Company: NEXT, a leading fashion retailer with a vibrant team culture.
  • Benefits: 25% off products, performance bonuses, on-site nursery, and health services.
  • Other info: Opportunities for professional development and a supportive work environment.
  • Why this job: Join a dynamic team and shape the future of international eCommerce.
  • Qualifications: Experience in eCommerce, strong analytical skills, and a passion for product.

The predicted salary is between 40000 - 50000 € per year.

We are looking for an eCommerce International Product Manager to join our International eCommerce team! Based from NEXT Head Office in Enderby, Leicester with a competitive salary range and exciting benefits!

The Role: As the eCommerce International Product Manager you will be responsible for profitably growing sales across your divisions and working to improve the customer product onsite experience internationally. You will have accountability for key functions such as sizing optimisation, return data analysis and product exclusions at the country level. You will build good relationships and work collaboratively with product and eCommerce teams to identify and communicate potential opportunities.

What You’ll Take On:

  • Strategy, Trading & Insights
    • Data Driven Strategy: Analyse large datasets (using Google Analytics and under/over index reporting) to identify market trends, category opportunities and onsite optimisations that drive customer experience and ROI.
    • Own the divisional product trading growth strategy (e.g., Menswear, Footwear), driving actionable plans into regional teams rather than focusing solely on regional updates.
    • Act as the primary senior contact for product, branded, and third‑party trading teams, delivering performance updates and operational insights to senior management.
    • Benchmark gender and category sizing against competitors to understand specific international market requirements.
    • Collaborate with tech and site operations to manage sizing data, conversion guides, and self‑serve tool mapping rules, tracking their impact on onsite metrics and return rates.
  • Brand & Product Launches
    • End to End Launch Management: Oversee the onboarding and flawless onsite execution of new product, brand, and celebrity launches – tracking planned volumes versus live inventory.
    • Partner with UK production and branded teams to monitor line availability by country, resolve item count discrepancies and manage regional exclusions.
  • Onsite Experience & Localisation
    • Content & Tone of Voice (TOV) Optimisation: Work with translation and search teams to maximise localised content coverage, optimise regional Tone of Voice (TOV), and execute PDP requirements for LLM enrichment.
    • Audit product attributes to fix incorrectly attributed lines and leverage local insights to run page tests that increase conversion, AOV and international review rollouts.

What You’ll Bring:

  • A clear passion and interest in Product.
  • Proven experience within the eCommerce space – with previous experience in a relevant role or environment.
  • Proven ability to build relationships and work effectively with cross‑functional teams.
  • Comfortable using web metrics and data to deliver actionable trading insights.
  • Clear understanding of customer behaviour and how to target specific audiences.
  • A champion of testing and continuous improvement, regularly feeding in new development ideas.
  • Strong knowledge of the eCommerce landscape and awareness of customer trends in different countries.

Benefits include:

  • 25% off most NEXT, MADE*, Lipsy*, Gap* and Victoria's Secret* products (*when purchased through NEXT)
  • Company performance‑based bonus.
  • On‑site nursery available; OFSTED outstanding in all areas.
  • 10% off most partner brands & up to 15% off Branded Beauty.
  • Early VIP access to sale stock.
  • Access to fantastic discounts at our Staff Shops.
  • Restaurants with great food at amazing prices.
  • Access a digital GP and other free health and wellbeing services.
  • Free on‑site parking.
  • Financial Well‑being – Save, track and enhance your financial wellbeing.
  • Apprenticeship – Grow and develop on the job whilst gaining a qualification.
  • Direct to Work – Discount online and in‑store, collect your items the next day for free from your place of work or local store.
  • Support Networks – Access to Network Groups to empower and celebrate each other.
  • Wellhub – Discounted flexible monthly gym memberships, with apps, PT sessions and more.

Conditions apply to all benefits. These benefits are discretionary and subject to change. We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. Should you need support with your application due to a disability or long‑term condition, feel free to get in touch with us by email headoffice_careers@next.co.uk (please include 'Workplace Adjustments' in the subject line), or call us on 0116 284 2486 and leave a voicemail.

eCommerce Product Marketing Manager employer: Next Careers

NEXT is an exceptional employer, offering a vibrant work culture at our Head Office in Enderby, Leicester, where collaboration and innovation thrive. With competitive salaries, generous employee discounts, and a strong focus on personal development through apprenticeships and support networks, we empower our team to grow while enjoying a fulfilling work-life balance. Our commitment to employee wellbeing is evident through our on-site nursery, health services, and financial wellbeing initiatives, making NEXT a truly rewarding place to build your career.

Next Careers

Contact Detail:

Next Careers Recruiting Team

StudySmarter Expert Advice🤫

We think this is how you could land eCommerce Product Marketing Manager

Tip Number 1

Network like a pro! Reach out to people in the eCommerce space, especially those who work at NEXT or similar companies. A friendly chat can open doors and give you insider info on the role.

Tip Number 2

Show off your data skills! Prepare to discuss how you've used analytics to drive decisions in past roles. Bring examples of how your insights led to improved customer experiences or sales growth.

Tip Number 3

Be ready to talk strategy! Think about how you would approach product launches and onsite optimisations. Have a few ideas up your sleeve that align with NEXT's goals to impress during interviews.

Tip Number 4

Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the NEXT team!

We think you need these skills to ace eCommerce Product Marketing Manager

Data Analysis
Google Analytics
eCommerce Strategy
Cross-Functional Collaboration
Customer Behaviour Understanding
Product Launch Management
Onsite Experience Optimisation

Some tips for your application 🫡

Tailor Your CV:Make sure your CV is tailored to the eCommerce Product Marketing Manager role. Highlight relevant experience and skills that match the job description, especially your data analysis and product management expertise.

Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your passion for eCommerce and how your background aligns with the responsibilities outlined in the job description. Be sure to mention specific examples of your past successes.

Showcase Your Data Skills:Since this role involves analysing large datasets, make sure to showcase your experience with tools like Google Analytics. Mention any specific projects where you used data to drive insights or improve customer experiences.

Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates!

How to prepare for a job interview at Next Careers

Know Your Numbers

As an eCommerce International Product Manager, you'll be dealing with data all the time. Brush up on your Google Analytics skills and be ready to discuss how you've used data to drive sales or improve customer experiences in the past. Bring specific examples of how you’ve analysed datasets to identify trends or opportunities.

Showcase Your Collaborative Spirit

This role requires working closely with various teams, so be prepared to talk about your experience in cross-functional collaboration. Think of a time when you successfully partnered with product or eCommerce teams to achieve a common goal. Highlight your communication skills and how you build relationships.

Understand the Market Landscape

Familiarise yourself with the eCommerce landscape and current trends in different countries. Be ready to discuss how you would approach sizing optimisation and product exclusions for international markets. Showing that you understand local customer behaviours will set you apart.

Be a Champion of Continuous Improvement

This role values testing and improvement, so come prepared with ideas! Think about how you’ve implemented changes based on feedback or data analysis in previous roles. Share examples of how you’ve driven actionable insights that led to better performance or customer satisfaction.