Brand Growth Manager - Brands

Working Pattern: 5 days in office, with core hours flexible between 8am-6pm. A minimum of 2 days a week in the Clients' offices and 3 days at NEXT.

The Role: We are looking for a dynamic Brand Specialist to drive the growth of our Brand’s full-price sales across NEXT UK and NEXT International. This is a fantastic opportunity to become a key player in shaping the brand’s presence and success within a leading retail environment. Reporting into the Head of Merchandising, the Brand Specialist will work closely with cross‑functional teams including Buying, Merchandising, Design, and Marketing to accelerate brand growth and maximise business opportunities.

What You’ll Take On:

• You will be responsible for leveraging data insights to optimise product ranging, trading strategies, and marketing activities that deliver results.
• You’ll build strong partnerships both internally at NEXT and externally with key client stakeholders to ensure alignment and success.
• Be accountable for growing the Brand’s full price sales through NEXT UK, NEXT International and SEASONS (where applicable).
• Build partnerships across key stakeholders at NEXT – including Buying, Merchandising, Design, Marketing teams – to accelerate brand growth and maximise business opportunities.
• Build partnerships with the Clients' senior leads.

Product Ranging:

• Support the Buyer on product assortment by using insights from previous/current seasons, also leverage brand information to drive assortment decisions.
• Identify growth opportunities through Label data analysis.

Trading:

• Continual review of sales by size and responsible for updating size guidelines.
• Support in season trading and replenishment, access to Brands available stock file to make quick decisions.
• Implement and review the performance of Label +, continually reviewing conversion to stock and switching off slow lines.
• Optimise International sales opportunities through data insights.
• Reviews markdown / RTB.
• Conduct regular competition analysis.
• Ensure all new AI functionality is being implemented.
• Daily checks to ensure operations are running to SLAs, items live, refurb queries etc.

Marketing:

• Work with brand leads to continually ensure best in class content and brand assets are utilised.
• Responsible for best in class delivery of the brand in terms of copy, imagery, tabbing, social media exposure (based on tiering).
• Ensure the product is placed in all relevant BAU campaigns.
• Responsible for ensuring the brand is aligned to NEXT’s sustainability vision.
• Work in collaboration with marketing and clients to drive traffic initiatives.
• Supports implementation of SEO enhancements.

Meetings:

• Responsible for reporting sales weekly/monthly and driving actions to support growth.
• Organise monthly and quarterly performance meetings.
• Follow through all actions from meetings.
• Attend relevant internal client meetings.
• Attend all buys.

What You’ll Bring:

You will be a proactive, commercially savvy professional with a keen eye for data and detail. Confident in building relationships across teams, you thrive in collaborative environments and know how to influence decision‑making at all levels. Your experience in trading, ranging, and brand management means you understand how to translate insights into action. A highly organised self‑starter, you are driven to deliver measurable impact and take pride in pushing the brand forward within a fast‑paced retail setting. A passion for brand excellence and sustainability will see you stand out in this role.

Sponsorship: Candidates wishing to apply who would require sponsorship for this role will be required to meet the Home Office sponsorship requirements.

Benefits:

• Profit‑related bonus – based on company performance
• Management share options
• Private medical insurance
• Sharesave scheme – make savings from your net pay to buy NEXT shares at a discount
• Pension – fixed contribution rates from both an employer and employee perspective, but you’re also able to make additional voluntary contributions (AVCs) if you wish to save more.
• Life assurance
• Group income protection
• Wagestream – helping you make the most out of your money
• Salary finance – offers access to affordable loans repaid through salary, simple savings and free financial education.
• 25% staff discount on most NEXT products – plus discount on other products
• Direct to work – NEXT orders delivered free to the office for collection
• VIP sale – early access to the NEXT sale
• Access to NEXT staff shops
• Octopus energy – like cycle‑to‑work, but for electric vehicles
• Free parking (excluding London locations)
• National and local discounts on goods and services – this includes things like discounted cinema tickets
• Wellhub – includes access to discounted gym membership
• Simply health – a healthcare subscription service
• Aviva Digicare Workplace+ healthcare service – 7 Free services including Digital GP appointments and an annual health check.
• A range of dedicated third‑party wellbeing partners
• Free eye testing – voucher to use at specific locations