Growth Marketing Manager in London
Growth Marketing Manager

Growth Marketing Manager in London

London Full-Time 48000 - 84000 ÂŁ / year (est.) No home office possible
Nexo

At a Glance

  • Tasks: Lead growth marketing efforts in the UK for a premier digital assets platform.
  • Company: Join Nexo, a leader in the digital assets wealth industry.
  • Benefits: Competitive salary, performance bonuses, and opportunities for career advancement.
  • Why this job: Make a real impact in the evolving world of crypto and wealth creation.
  • Qualifications: 7-12+ years in growth marketing with strong local market knowledge.
  • Other info: Dynamic role with a focus on innovation and client success.

The predicted salary is between 48000 - 84000 ÂŁ per year.

Stand out and drive the next generation of wealth. Define the digital assets industry. Raise the bar for trust, transparency, and client success. Make your mark.

Nexo is a premier digital assets wealth platform designed to empower clients to grow, manage, and preserve their crypto holdings. Our mission is to lead the next generation of wealth creation by focusing on customer success and delivering tailored solutions that build enduring value, supported by 24/7 client care.

Since 2018, Nexo has provided unmatched opportunities to forward-thinking clients in over 150+ jurisdictions. With over $11+ billion in AUM and $371+ billion processed, we bring lasting value to millions worldwide. Our all-in-one platform combines advanced technology with a client-first approach, offering high-yield flexible and fixed-term savings, crypto-backed loans, sophisticated trading tools, and liquidity solutions, including the first crypto debit/credit card. Built on deep industry expertise, a sustainable business model, robust infrastructure, stringent security, and global licensing, Nexo champions innovation and long-lasting prosperity.

Nexo is expanding country by country and investing in local context so our marketing resonates and converts. As a Growth Marketing Manager for the United Kingdom, you will be our local growth and marketing lead: mapping channels, partners, audiences, and cultural nuances; tailoring product names, messaging, and positioning across Nexo's portfolio; and turning market signals into clear recommendations and briefs for our centralized product, growth, paid advertising and partnerships teams. You will help refine our backlog and prioritize opportunities to improve conversion across the funnel.

Responsibilities:

  • Stakeholder Enablement: Act as the local bridge to central Paid, Partnerships, Creative, Web/SEO, Lifecycle, Analytics, and Product teams. Ensuring they have the context to ship the right thing, first time.
  • Market Intelligence & Channel Mapping: Build and maintain a live view of the United Kingdom landscape: high‐traffic crypto/finance publishers, creator/influencer ecosystems, affiliates, events, communities, OOH opportunities, and regional ad platforms.
  • HNWI Acquisition Insights: Define and refine HNWI personas, targeting hypotheses, and messaging angles that resonate locally. Identify premium media and moments that HNWIs in the UK actually consume.
  • Improve Customer Experience Across Key Touchpoints: Identify gaps in landing pages, FAQs, help center, and onboarding flows specific to the United Kingdom. Provide concise briefs and QA localized assets before launch. Collaborate with central teams to prioritize fixes and experiments based on local insights.
  • Turn Insights to Opportunities: Convert insights into actionable briefs and hypotheses to improve growth performance and local funnel conversion. Central growth executes; you track learnings, synthesize results, and recommend next moves.
  • Positioning, Naming & Copy Localization: Adapt product names, value propositions, and tone to native English so our site, app, emails, and ads read as if written locally. Maintain a living style, glossary, and "do/don't say" list, especially for crypto terms that differ by market.
  • Reputation & Brand Safety Scanning: Monitor brand mentions, community chatter, and emerging risks; flag issues early with suggested responses or mitigations.

Your KPIs:

  • Funded accounts in the United Kingdom, incl. HNWI share.
  • Customer LTV and LTV/CAC payback for influenced cohorts.
  • Market penetration in the United Kingdom, defined as Nexo funded accounts as a percentage of the active crypto investor base.

What You Bring:

  • 7-12+ years as a senior growth or marketing generalist with strong local market fluency; you've owned positioning, messaging, and channel strategy - even if others pressed the buttons.
  • Crypto user (hands‐on with wallets, exchanges, earning products) and deep familiarity with local crypto culture, media, and terminology.
  • Exceptional writing quality and strong English.
  • Analytical rigor: you turn messy signals into crisp recommendations and test briefs; comfortable with GA4, attribution/MMP dashboards, and competitive/traffic tools.
  • Excellent stakeholder management: you enable central operators to execute faster and smarter.
  • Bias for action, structured thinking, and high editorial standards.
  • Fintech/crypto scale‐up experience; existing network across key publishers/creators/events; experience building small local teams once traction is proven.

Competitive compensation with performance bonus.

Growth Marketing Manager in London employer: Nexo

Nexo is an exceptional employer that champions innovation and client success in the rapidly evolving digital assets industry. With a strong focus on employee growth, Nexo offers competitive compensation, performance bonuses, and a collaborative work culture that empowers team members to make impactful contributions. As a Growth Marketing Manager in the UK, you will thrive in a dynamic environment that values local insights and fosters professional development, all while being part of a pioneering company at the forefront of wealth creation.
Nexo

Contact Detail:

Nexo Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Growth Marketing Manager in London

✨Tip Number 1

Network like a pro! Get out there and connect with people in the crypto and finance space. Attend events, join online communities, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!

✨Tip Number 2

Show off your skills! Create a portfolio or a personal website that highlights your growth marketing projects, especially those related to crypto. This will give potential employers a taste of what you can bring to the table.

✨Tip Number 3

Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest. Tailor your message to show how you can help them grow, especially in the UK market.

✨Tip Number 4

Apply through our website! We’re always on the lookout for passionate individuals who want to make their mark in the digital assets industry. Your application will stand out when it comes directly to us!

We think you need these skills to ace Growth Marketing Manager in London

Growth Marketing Strategy
Market Intelligence
Channel Mapping
Stakeholder Management
Customer Experience Improvement
Copy Localization
Analytical Skills
Writing Quality
Crypto Knowledge
Fintech Experience
Brand Safety Monitoring
Data Analysis Tools (GA4, MMP)
Local Market Fluency
Networking with Publishers/Creators

Some tips for your application 🫡

Show Your Passion for Crypto: When you're writing your application, let your enthusiasm for the crypto world shine through! We want to see that you’re not just familiar with digital assets but genuinely excited about them. Share any personal experiences or insights that highlight your connection to the industry.

Tailor Your Application: Make sure to customise your application to reflect how your skills and experiences align with the Growth Marketing Manager role. Use specific examples from your past work that demonstrate your ability to drive growth and improve customer experiences, especially in the UK market.

Be Clear and Concise: We appreciate clarity! Keep your writing straightforward and to the point. Avoid jargon unless it’s relevant, and make sure your key achievements and skills are easy to spot. This will help us quickly understand why you’d be a great fit for our team.

Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our mission at Nexo!

How to prepare for a job interview at Nexo

✨Know Your Market Inside Out

Before the interview, dive deep into the UK crypto landscape. Familiarise yourself with key players, trends, and cultural nuances. This will not only show your passion for the industry but also demonstrate that you can hit the ground running.

✨Tailor Your Messaging

Prepare to discuss how you would adapt Nexo's messaging for the UK audience. Think about local terminology and cultural references that resonate with high-net-worth individuals. Bring examples of how you've successfully localised marketing strategies in the past.

✨Showcase Your Analytical Skills

Be ready to talk about how you've turned data into actionable insights. Discuss specific tools you've used, like GA4 or competitive analysis platforms, and how they helped you refine marketing strategies. This will highlight your analytical rigor and ability to drive growth.

✨Engage with Stakeholder Management

Prepare examples of how you've effectively collaborated with cross-functional teams. Highlight your experience in enabling central teams to execute faster and smarter, as this is crucial for the Growth Marketing Manager role. Show them you can be the bridge between local insights and central operations.

Growth Marketing Manager in London
Nexo
Location: London

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