At a Glance
- Tasks: Lead marketing strategies to drive growth in the UK crypto market.
- Company: Join Nexo, a pioneering company reshaping financial wealth for a new generation.
- Benefits: Enjoy competitive pay, hybrid work, wellness perks, and a dedicated learning budget.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be at the forefront of innovation in digital assets and make a real impact.
- Qualifications: 7-12+ years in marketing with strong local market knowledge and crypto experience.
The predicted salary is between 80000 - 100000 £ per year.
Driving the next generation of wealth. Digital assets are redefining how wealth is created, used, and transferred. Since 2018 at Nexo, we have been building the future model of financial wealth - dynamic, accessible, and designed for a new generation of forward-thinking investors. But technology alone doesn’t drive progress. People do. We are a team of builders, strategists, analysts, creatives, and operators united by a shared mindset: advancement. We move fast, think long term, and take ownership. We challenge ideas, not people. We value clarity over noise and impact over optics.
What makes Nexo different? We shape industry trends. We rethink how wealth works and build solutions that reflect that belief. That requires a certain kind of person. You will thrive here when you think independently and act decisively, take ownership without waiting for permission, and care deeply about quality, long-term value, and disciplined execution. The people who succeed at Nexo bring analytical depth, sound judgment, and resilience - but also curiosity and the drive to keep improving. This is an environment for people who want to lead, create, and elevate what already exists. If building what’s next excites you, you’ll feel at home at Nexo.
Your role:
- Stakeholder Enablement: Act as the local bridge to central Paid, Partnerships, Creative, Web/SEO, Lifecycle, Analytics, and Product teams. Ensuring they have the context to ship the right thing, first time.
- Market Intelligence & Channel Mapping: Build and maintain a live view of the United Kingdom landscape: high‑traffic crypto/finance publishers, creator/influencer ecosystems, affiliates, events, communities, OOH opportunities, and regional ad platforms.
- HNWI Acquisition Insights: Define and refine HNWI personas, targeting hypotheses, and messaging angles that resonate locally. Identify premium media and moments that HNWIs in the UK actually consume.
- Improve Customer Experience Across Key Touchpoints: Identify gaps in landing pages, FAQs, help center, and onboarding flows specific to the United Kingdom. Provide concise briefs and QA localized assets before launch. Collaborate with central teams to prioritize fixes and experiments based on local insights.
- Turn Insights to Opportunities: Convert insights into actionable briefs and hypotheses to improve growth performance and local funnel conversion. Central growth executes; you track learnings, synthesize results, and recommend next moves.
- Positioning, Naming & Copy Localization: Adapt product names, value propositions, and tone to native English so our site, app, emails, and ads read as if written locally. Maintain a living style, glossary, and “do/don’t say” list, especially for crypto terms that differ by market.
- Reputation & Brand Safety Scanning: Monitor brand mentions, community chatter, and emerging risks; flag issues early with suggested responses or mitigations.
Your KPIs:
- Funded accounts in the United Kingdom, incl. HNWI share.
- Customer LTV and LTV/CAC payback for influenced cohorts.
- Market penetration in the United Kingdom, defined as Nexo funded accounts as a percentage of the active crypto investor base.
What makes you stand out:
- 7-12+ years as a senior growth or marketing generalist with strong local market fluency; you’ve owned positioning, messaging, and channel strategy - even if others pressed the buttons.
- Crypto user (hands‑on with wallets, exchanges, earning products) and deep familiarity with local crypto culture, media, and terminology.
- Exceptional writing quality and strong English.
- Analytical rigor: you turn messy signals into crisp recommendations and test briefs; comfortable with GA4, attribution/MMP dashboards, and competitive/traffic tools.
- Excellent stakeholder management: you enable central operators to execute faster and smarter.
- Bias for action, structured thinking, and high editorial standards.
- Fintech/crypto scale‑up experience; existing network across key publishers/creators/events; experience building small local teams once traction is proven.
Nexo benefits:
- Competitive compensation with performance bonus.
- Hybrid work.
- Dedicated learning budget.
- Comprehensive health & wellness perks.
- Regular team events.
Head of Marketing, UK employer: Nexo
Nexo is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the fintech and crypto space. With a focus on employee growth, Nexo offers competitive compensation, a dedicated learning budget, and comprehensive health and wellness perks, all while promoting a hybrid work environment that values clarity, ownership, and collaboration. Join a team of forward-thinking professionals who are passionate about shaping the future of financial wealth and thrive in an atmosphere that encourages independent thinking and decisive action.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing, UK
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online communities, and don’t be shy about reaching out to potential colleagues on LinkedIn. Remember, it’s all about who you know!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to demonstrate how you can drive growth and innovation, just like we do at StudySmarter.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their values and think about how you can contribute to their mission. At Nexo, they value clarity and impact, so be ready to discuss how you can bring that to the table.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team and contributing to the exciting future of wealth management.
We think you need these skills to ace Head of Marketing, UK
Some tips for your application 🫡
Show Your Passion for Crypto:When you're writing your application, let your enthusiasm for the crypto world shine through. We want to see that you’re not just familiar with digital assets but genuinely excited about how they’re reshaping wealth creation and management.
Tailor Your Experience:Make sure to highlight your relevant experience in growth or marketing, especially in the fintech or crypto space. Use specific examples that demonstrate your ability to drive results and adapt strategies based on local market insights.
Be Clear and Concise:We value clarity over noise, so keep your application straightforward. Avoid jargon and focus on delivering your message in a way that’s easy to understand. This will show us that you can communicate effectively, which is crucial for the role.
Apply Through Our Website:Don’t forget to submit your application through our official website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Nexo.
How to prepare for a job interview at Nexo
✨Know Your Market Inside Out
Before the interview, dive deep into the UK crypto and finance landscape. Familiarise yourself with key players, trends, and local media. This will not only show your passion but also help you speak confidently about how you can drive growth at Nexo.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've turned data into actionable insights. Be ready to explain how you've used tools like GA4 or competitive analysis to inform your marketing strategies. This will demonstrate your analytical depth and sound judgment.
✨Emphasise Stakeholder Management
Highlight your experience in enabling teams to execute effectively. Share stories of how you've collaborated with central teams to prioritise projects based on local insights. This will showcase your ability to bridge gaps and drive results.
✨Demonstrate Your Writing Prowess
Since exceptional writing quality is crucial for this role, prepare samples of your work that reflect your ability to adapt messaging and tone for different audiences. Discuss how you ensure clarity and impact in your communications, especially in the crypto space.
