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- Tasks: Lead growth marketing efforts in the UK for a premier digital assets platform.
- Company: Join Nexo, a leader in the digital assets wealth industry.
- Benefits: Competitive salary, performance bonuses, and opportunities for career advancement.
- Why this job: Make a real impact in the evolving world of crypto and wealth creation.
- Qualifications: 7-12+ years in growth marketing with strong local market knowledge.
- Other info: Dynamic role with a focus on innovation and customer success.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Stand out and drive the next generation of wealth. Define the digital assets industry. Raise the bar for trust, transparency, and client success. Make your mark.
Nexo is a premier digital assets wealth platform designed to empower clients to grow, manage, and preserve their crypto holdings. Our mission is to lead the next generation of wealth creation by focusing on customer success and delivering tailored solutions that build enduring value, supported by 24/7 client care.
Since 2018, Nexo has provided unmatched opportunities to forward-thinking clients in over 150+ jurisdictions. With over $11+ billion in AUM and $371+ billion processed, we bring lasting value to millions worldwide. Our all-in-one platform combines advanced technology with a client-first approach, offering high-yield flexible and fixed-term savings, crypto-backed loans, sophisticated trading tools, and liquidity solutions, including the first crypto debit/credit card. Built on deep industry expertise, a sustainable business model, robust infrastructure, stringent security, and global licensing, Nexo champions innovation and long-lasting prosperity.
Nexo is expanding country by country and investing in local context so our marketing resonates and converts. As a Growth Marketing Manager for the United Kingdom, you will be our local growth and marketing lead: mapping channels, partners, audiences, and cultural nuances; tailoring product names, messaging, and positioning across Nexo’s portfolio; and turning market signals into clear recommendations and briefs for our centralized product, growth, paid advertising and partnerships teams. You will help refine our backlog and prioritize opportunities to improve conversion across the funnel.
Responsibilities:
- Stakeholder Enablement: Act as the local bridge to central Paid, Partnerships, Creative, Web/SEO, Lifecycle, Analytics, and Product teams. Ensuring they have the context to ship the right thing, first time.
- Market Intelligence & Channel Mapping: Build and maintain a live view of the United Kingdom landscape: high‑traffic crypto/finance publishers, creator/influencer ecosystems, affiliates, events, communities, OOH opportunities, and regional ad platforms.
- HNWI Acquisition Insights: Define and refine HNWI personas, targeting hypotheses, and messaging angles that resonate locally. Identify premium media and moments that HNWIs in the UK actually consume.
- Improve Customer Experience Across Key Touchpoints: Identify gaps in landing pages, FAQs, help center, and onboarding flows specific to the United Kingdom. Provide concise briefs and QA localized assets before launch. Collaborate with central teams to prioritize fixes and experiments based on local insights.
- Turn Insights to Opportunities: Convert insights into actionable briefs and hypotheses to improve growth performance and local funnel conversion. Central growth executes; you track learnings, synthesize results, and recommend next moves.
- Positioning, Naming & Copy Localization: Adapt product names, value propositions, and tone to native English so our site, app, emails, and ads read as if written locally. Maintain a living style, glossary, and “do/don’t say” list, especially for crypto terms that differ by market.
- Reputation & Brand Safety Scanning: Monitor brand mentions, community chatter, and emerging risks; flag issues early with suggested responses or mitigations.
Your KPIs:
- Funded accounts in the United Kingdom, incl. HNWI share.
- Customer LTV and LTV/CAC payback for influenced cohorts.
- Market penetration in the United Kingdom, defined as Nexo funded accounts as a percentage of the active crypto investor base.
What You Bring:
- 7-12+ years as a senior growth or marketing generalist with strong local market fluency; you’ve owned positioning, messaging, and channel strategy – even if others pressed the buttons.
- Crypto user (hands‑on with wallets, exchanges, earning products) and deep familiarity with local crypto culture, media, and terminology.
- Exceptional writing quality and strong English.
- Analytical rigor: you turn messy signals into crisp recommendations and test briefs; comfortable with GA4, attribution/MMP dashboards, and competitive/traffic tools.
- Excellent stakeholder management: you enable central operators to execute faster and smarter.
- Bias for action, structured thinking, and high editorial standards.
- Fintech/crypto scale‑up experience; existing network across key publishers/creators/events; experience building small local teams once traction is proven.
- Competitive compensation with performance bonus.
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Growth Marketing Manager, UK employer: Nexo
Contact Detail:
Nexo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager, UK
✨Tip Number 1
Network like a pro! Get out there and connect with people in the crypto and finance space. Attend events, join online communities, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing achievements and projects. This is your chance to demonstrate how you can drive growth and make an impact, especially in the digital assets industry.
✨Tip Number 3
Tailor your approach! When you’re reaching out to potential employers, make sure to customise your messages. Show them you understand their brand and how you can contribute to their mission of driving wealth creation and client success.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from passionate candidates. It shows initiative and gives us a chance to see your enthusiasm for joining our team at Nexo. Don’t miss out on the opportunity!
We think you need these skills to ace Growth Marketing Manager, UK
Some tips for your application 🫡
Show Your Passion for Crypto: When you're writing your application, let your enthusiasm for the crypto world shine through. We want to see that you’re not just familiar with digital assets but genuinely excited about them and how they can empower clients.
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Growth Marketing Manager role. Highlight your local market knowledge and any relevant achievements that demonstrate your ability to drive growth.
Be Clear and Concise: We appreciate clarity in communication. Keep your application straightforward and to the point, showcasing your key accomplishments without unnecessary fluff. This will help us quickly see how you fit into our vision.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Nexo
✨Know Your Market
Before the interview, dive deep into the UK crypto landscape. Familiarise yourself with local trends, key players, and cultural nuances. This will not only show your passion for the role but also demonstrate that you understand the market Nexo operates in.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've turned messy data into actionable insights in your previous roles. Bring examples of how you've used tools like GA4 or competitive analysis to drive growth. This will highlight your analytical rigor and ability to make data-driven decisions.
✨Tailor Your Messaging
Since the role involves positioning and messaging, think about how you would adapt Nexo's offerings for the UK audience. Prepare a few tailored messaging examples that resonate with high-net-worth individuals (HNWIs) and showcase your understanding of their needs.
✨Engage with Stakeholders
Demonstrate your stakeholder management skills by sharing experiences where you've successfully collaborated with central teams. Discuss how you’ve enabled faster execution and smarter strategies, as this is crucial for the Growth Marketing Manager role.
