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- Tasks: Lead growth marketing efforts in the UK for a premier digital assets platform.
- Company: Join Nexo, a leader in the digital assets wealth industry.
- Benefits: Competitive salary, performance bonuses, and opportunities for career advancement.
- Why this job: Make a real impact in the evolving world of crypto and wealth creation.
- Qualifications: 7-12+ years in growth marketing with strong local market knowledge.
- Other info: Dynamic role with a focus on innovation and customer success.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Stand out and drive the next generation of wealth. Define the digital assets industry. Raise the bar for trust, transparency, and client success. Make your mark.
Nexo is a premier digital assets wealth platform designed to empower clients to grow, manage, and preserve their crypto holdings. Our mission is to lead the next generation of wealth creation by focusing on customer success and delivering tailored solutions that build enduring value, supported by 24/7 client care.
Since 2018, Nexo has provided unmatched opportunities to forward-thinking clients in over 150+ jurisdictions. With over $11+ billion in AUM and $371+ billion processed, we bring lasting value to millions worldwide. Our all-in-one platform combines advanced technology with a client-first approach, offering high-yield flexible and fixed-term savings, crypto-backed loans, sophisticated trading tools, and liquidity solutions, including the first crypto debit/credit card. Built on deep industry expertise, a sustainable business model, robust infrastructure, stringent security, and global licensing, Nexo champions innovation and long-lasting prosperity.
Nexo is expanding country by country and investing in local context so our marketing resonates and converts. As a Growth Marketing Manager for the United Kingdom, you will be our local growth and marketing lead: mapping channels, partners, audiences, and cultural nuances; tailoring product names, messaging, and positioning across Nexo’s portfolio; and turning market signals into clear recommendations and briefs for our centralized product, growth, paid advertising and partnerships teams. You will help refine our backlog and prioritize opportunities to improve conversion across the funnel.
Responsibilities:
- Stakeholder Enablement: Act as the local bridge to central Paid, Partnerships, Creative, Web/SEO, Lifecycle, Analytics, and Product teams. Ensuring they have the context to ship the right thing, first time.
- Market Intelligence & Channel Mapping: Build and maintain a live view of the United Kingdom landscape: high‑traffic crypto/finance publishers, creator/influencer ecosystems, affiliates, events, communities, OOH opportunities, and regional ad platforms.
- HNWI Acquisition Insights: Define and refine HNWI personas, targeting hypotheses, and messaging angles that resonate locally. Identify premium media and moments that HNWIs in the UK actually consume.
- Improve Customer Experience Across Key Touchpoints: Identify gaps in landing pages, FAQs, help center, and onboarding flows specific to the United Kingdom. Provide concise briefs and QA localized assets before launch. Collaborate with central teams to prioritize fixes and experiments based on local insights.
- Turn Insights to Opportunities: Convert insights into actionable briefs and hypotheses to improve growth performance and local funnel conversion. Central growth executes; you track learnings, synthesize results, and recommend next moves.
- Positioning, Naming & Copy Localization: Adapt product names, value propositions, and tone to native English so our site, app, emails, and ads read as if written locally. Maintain a living style, glossary, and “do/don’t say” list, especially for crypto terms that differ by market.
- Reputation & Brand Safety Scanning: Monitor brand mentions, community chatter, and emerging risks; flag issues early with suggested responses or mitigations.
Your KPIs:
- Funded accounts in the United Kingdom, incl. HNWI share.
- Customer LTV and LTV/CAC payback for influenced cohorts.
- Market penetration in the United Kingdom, defined as Nexo funded accounts as a percentage of the active crypto investor base.
What You Bring:
- 7-12+ years as a senior growth or marketing generalist with strong local market fluency; you’ve owned positioning, messaging, and channel strategy - even if others pressed the buttons.
- Crypto user (hands‑on with wallets, exchanges, earning products) and deep familiarity with local crypto culture, media, and terminology.
- Exceptional writing quality and strong English.
- Analytical rigor: you turn messy signals into crisp recommendations and test briefs; comfortable with GA4, attribution/MMP dashboards, and competitive/traffic tools.
- Excellent stakeholder management: you enable central operators to execute faster and smarter.
- Bias for action, structured thinking, and high editorial standards.
- Fintech/crypto scale‑up experience; existing network across key publishers/creators/events; experience building small local teams once traction is proven.
Competitive compensation with performance bonus.
Growth Marketing Manager employer: Nexo
Contact Detail:
Nexo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager
✨Tip Number 1
Network like a pro! Attend industry events, meetups, and webinars related to crypto and fintech. It's all about making connections that can lead to opportunities, so don’t be shy – introduce yourself and share your passion for growth marketing!
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge of the digital assets space. Whether it's a blog post, a LinkedIn article, or even a video, let potential employers see your insights and how you can drive growth.
✨Tip Number 3
Tailor your approach! When reaching out to companies like Nexo, make sure to highlight your understanding of their mission and how your skills align with their goals. Personalised messages go a long way in making you stand out from the crowd.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the team and contributing to the next generation of wealth creation.
We think you need these skills to ace Growth Marketing Manager
Some tips for your application 🫡
Show Your Passion for Crypto: When you're writing your application, let your enthusiasm for the crypto world shine through! We want to see that you’re not just familiar with digital assets but genuinely excited about them. Share any personal experiences or insights that highlight your connection to the industry.
Tailor Your Application: Make sure to customise your CV and cover letter for the Growth Marketing Manager role. Use keywords from the job description and demonstrate how your skills align with our mission at Nexo. This shows us that you’ve done your homework and are serious about joining our team.
Be Clear and Concise: We appreciate clarity in communication, so keep your application straightforward and to the point. Avoid jargon unless it’s relevant, and make sure your key achievements stand out. This helps us quickly see how you can contribute to our growth!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it makes the whole process smoother for everyone involved.
How to prepare for a job interview at Nexo
✨Know Your Market Inside Out
Before the interview, dive deep into the UK crypto landscape. Familiarise yourself with key players, trends, and local nuances. This will not only show your passion for the industry but also demonstrate that you can hit the ground running in understanding Nexo's target audience.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've turned data into actionable insights in previous roles. Bring examples of how you've improved conversion rates or customer experiences based on analytics. This will highlight your analytical rigor and ability to make data-driven decisions.
✨Tailor Your Messaging
Since the role involves positioning and messaging, think about how you would adapt Nexo’s offerings for the UK market. Prepare a few tailored messaging examples that resonate with high-net-worth individuals (HNWIs) and be ready to discuss your thought process behind them.
✨Engage with Stakeholder Management
Demonstrate your experience in stakeholder management by sharing specific instances where you’ve successfully collaborated with cross-functional teams. Highlight how you’ve enabled others to execute faster and smarter, as this is crucial for the Growth Marketing Manager role.
