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For Companies At a Glance
- Tasks: Drive creative strategy for performance marketing across digital platforms like Meta, TikTok, and Google.
- Company: Join a forward-thinking company focused on innovative education solutions.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Be at the forefront of creative strategy and make a real impact on marketing performance.
- Qualifications: Experience in performance marketing and strong analytical skills required.
- Other info: Dynamic role perfect for those who love data-driven creativity and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Role Overview
The Creative Strategist – Performance Marketing owns the creative intelligence system that powers Nexford’s paid acquisition efforts across digital channels. As creative becomes the primary driver of performance, this role ensures that every creative asset is intentionally selected, strategically deployed, and continuously improved using data, audience insight, and funnel-stage objectives. This is not a design role and not a media buying role. It is a creative strategy and optimization role focused on building repeatable, insight-led creative systems that compound performance over time. The role sits within the Performance Marketing team and works closely with the Performance Marketing Executive, country teams, and central creative resources.
Key Responsibilities
- Creative Strategy & System Ownership
- Own creative strategy for paid acquisition across platforms including Meta, LinkedIn, TikTok, Google, and test channels.
- Develop, maintain, and evolve Nexford’s creative taxonomy across funnel stages, audiences, formats, and messaging angles.
- Own a living ad guidelines document that is continuously updated based on performance learnings.
- Ensure all creative selection is intentional and aligned to funnel stage and audience motivation.
- Creative Intelligence, AI & Performance Translation
- Analyse creative performance data to identify patterns, drivers, and root causes of success.
- Translate insights into clear creative hypotheses, concepts, and structured testing plans.
- Use AI tools to accelerate analysis, asset review, tagging, insight extraction, and briefing processes.
- Actively mine large video and image libraries to extract high-performing moments and assets for paid use.
- Creative Development & Workflow Management
- Audit existing content from country teams and central marketing for paid performance suitability.
- Produce clear, commercially grounded creative briefs informed by data and insight.
- Manage creative workflows end-to-end including briefing, feedback, iteration, and delivery timelines.
- Performance Collaboration & Optimization
- Partner closely with the Performance Marketing Executive to identify scalable concepts, iterate winners, and pause underperforming assets.
- Monitor creative performance across platforms and ensure learnings feed directly into future production.
- Consistency & Cross-Channel Alignment
- Ensure narrative and visual consistency across ads, landing pages, emails, and other learner touchpoints.
- Maintain creative diversity without sacrificing strategic clarity or brand coherence.
Required Qualifications
- Experience working on multi-market campaigns is essential.
- Experience in performance marketing, paid media, or a closely related role.
- Strong understanding of how creative strategy influences performance outcomes.
- Proven ability to analyse data and translate insights into creative direction.
- Hands-on experience using AI tools to improve efficiency, scale learning, or systematise workflows.
- Experience working cross-functionally with creative, marketing, and regional teams.
Preferred Qualifications
- Familiarity with in-platform creative optimization frameworks.
- Ability to make light creative edits using AI-enabled tools.
- Experience operating in fast-paced or high-growth environments.
Key Competencies
- Systems and strategic thinking.
- Strong analytical and performance mindset.
- High attention to detail and creative intentionality.
- Clear written and verbal communication.
Role Fit
This role is ideal for someone who thrives at the intersection of data, creativity, and execution, and who is motivated by building repeatable systems rather than relying on one-off wins.
Creative Strategist – Performance Marketing in City of London employer: Nexford University
Contact Detail:
Nexford University Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategist – Performance Marketing in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how important it is to build relationships that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your creative strategies and successes. We love seeing real examples of what you can do, so make sure to highlight your best work.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to performance marketing. We recommend using the STAR method (Situation, Task, Action, Result) to structure your answers and demonstrate your impact.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always on the lookout for talent that aligns with our creative strategy and performance goals.
We think you need these skills to ace Creative Strategist – Performance Marketing in City of London
Some tips for your application 🫡
Show Your Creative Strategy Skills: When writing your application, make sure to highlight your experience in creative strategy and how it has influenced performance outcomes. We want to see how you've used data and insights to drive creative decisions in past roles.
Be Data-Driven: Don’t shy away from showcasing your analytical skills! Include examples of how you've translated data into actionable creative strategies. This is key for us as we focus on building insight-led creative systems.
Tailor Your Application: Make your application stand out by tailoring it to our specific needs. Reference the platforms and tools mentioned in the job description, like Meta, LinkedIn, and AI tools, to show that you understand the role and its requirements.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates from us during the hiring journey!
How to prepare for a job interview at Nexford University
✨Know Your Creative Strategy
Before the interview, dive deep into understanding how creative strategy impacts performance marketing. Be ready to discuss specific examples of how you've used data to inform creative decisions in past roles. This will show that you can own the creative strategy for paid acquisition.
✨Familiarise with AI Tools
Since this role involves using AI tools for analysis and workflow management, brush up on your knowledge of these technologies. Be prepared to share experiences where you've leveraged AI to enhance creative processes or improve efficiency. This will demonstrate your hands-on experience and adaptability.
✨Showcase Cross-Functional Collaboration
Highlight your experience working with diverse teams, especially in multi-market campaigns. Prepare examples that illustrate how you've collaborated with creative, marketing, and regional teams to achieve common goals. This will emphasise your ability to work cross-functionally, which is crucial for this role.
✨Prepare for Performance Analysis
Be ready to discuss how you've analysed creative performance data in the past. Think about specific metrics you’ve tracked and how you translated insights into actionable creative strategies. This will showcase your analytical mindset and your ability to optimise performance based on data.