At a Glance
- Tasks: Lead marketing strategy for trading products in Japan and manage a dedicated team.
- Company: Innovative tech company focused on trading products with a global reach.
- Benefits: Fully remote role, flexible working hours, and opportunity for career growth.
- Other info: Collaborate directly with executive leadership and influence product positioning.
- Why this job: Make a real impact in the Japanese market with full ownership of marketing initiatives.
- Qualifications: Strong Japanese language skills and proven marketing experience in the Japanese market.
The predicted salary is between 40500 - 49500 £ per year.
This is a remote position. The company is looking for a Marketing Lead to drive the growth of its trading products in the Japanese market. This is a strategic leadership role that combines product marketing, growth strategy, and team management, with full ownership of the company's marketing initiatives for Japan. The successful candidate will define the marketing vision, lead execution, and oversee a dedicated marketing team while working closely with Product and Executive Leadership. A strong understanding of the Japanese market, trading products, and performance marketing is essential to succeed in this role. This is a fully remote opportunity, available to candidates based in EU.
Key Responsibilities
- Marketing Strategy & Growth
- Develop and execute the overall marketing strategy for the Japanese market, including positioning, messaging, channel selection, budgeting, and growth initiatives.
- Take full ownership of marketing performance, continuously optimizing campaigns and measuring results against business objectives.
- Identify new opportunities to expand market reach and strengthen brand presence.
- Team Leadership
- Lead, mentor, and develop a dedicated marketing team.
- Set priorities, establish performance standards, and ensure effective execution across all marketing initiatives.
- Balance strategic planning with hands-on involvement when needed.
- Partnerships & Community Development
- Build and manage relationships with Japanese content creators, affiliates, media partners, influencers, and other strategic marketing partners.
- Develop scalable partnership channels that contribute to sustainable customer acquisition and long-term growth.
- Product Marketing & Market Insights
- Collaborate closely with Product and Leadership teams to translate product capabilities into compelling messaging for Japanese audiences.
- Gather market feedback and customer insights to influence product development and future roadmap decisions.
- Monitor competitor activity, industry trends, and cultural preferences to ensure marketing strategies remain relevant and competitive.
Requirements
- Strong Japanese language skills, both written and spoken, sufficient to conduct business and build professional relationships.
- Proven experience marketing products or services within the Japanese market.
- Solid understanding of trading products such as CFDs, FX, options, derivatives, or similar financial instruments.
- Strong commercial mindset with experience managing acquisition funnels, CAC, LTV, ROI, and performance marketing initiatives.
- Demonstrated ability to develop and execute end-to-end marketing strategies while leading cross-functional teams.
- Experience incorporating AI tools into marketing workflows to improve efficiency and campaign performance.
Nice to Have
- Established network of Japanese content creators, affiliates, influencers, or media partners.
- Experience marketing products to experienced retail traders or similar financial audiences.
- Familiarity with product analytics and marketing analytics platforms such as PostHog.
- Strong data-driven decision-making skills supported by marketing performance analysis.
Why Join Them?
- Opportunity to lead the marketing strategy for an entire regional market with full ownership and autonomy.
- Direct collaboration with executive leadership and product teams.
- Fully remote role with flexible working arrangements across multiple regions.
- Chance to help scale innovative trading products within an international technology company.
- High level of influence over market growth, product positioning, and long-term commercial success.
Interview Process
- Introductory conversation with the CEO.
- Marketing strategy and market expertise discussion.
- Practical case study focused on developing a go-to-market strategy for Japan.
- Final offer.
Marketing Lead with Japanese employer: NEXA Talent
NEXA Talent provides remote opportunities that empower employees to lead marketing initiatives in the Japanese market. The company emphasizes collaboration and strategic growth, making it an attractive workplace for professionals seeking to make an impact in their field.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead with Japanese
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for NEXA Talent and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like NEXA Talent are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with NEXA Talent on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at NEXA Talent. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Lead with Japanese
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit NEXA Talent. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of NEXA Talent:Show us that you’ve done your homework! In your application, briefly mention what you admire about NEXA Talent’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at NEXA Talent
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at NEXA Talent will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At NEXA Talent, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
