Job Description
We're Hiring: CRO Team Lead
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Location: Hybrid (Sweden, UK, Germany, France)
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Ready to build and scale a Conversion Rate Optimisation function that directly impacts pipeline growth?
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We're looking for a hands-on CRO Team Lead to take ownership of our conversion optimisation programme across a portfolio of 20+ websites.
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This is not a pure management role. We're looking for a player-coach who enjoys getting into the detail, running experiments, analysing data and driving measurable business outcomes while also leading a small team and managing external partners.
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If you're passionate about turning data into growth and want the opportunity to shape how CRO is delivered across a growing organisation, we'd love to hear from you.
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What You'll Be Doing
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- Own and scale our CRO programme across multiple websites
- Shape the testing framework, operating model and ways of working
- Build and manage testing roadmaps aligned to business priorities
- Run A/B and multivariate experiments
- Analyse results, determine statistical significance and make rollout recommendations
- Improve conversion rates, lead generation and pipeline performance
- Work closely with SEO, Paid Media and wider marketing teams
- Lead a small internal team and provide coaching and direction
- Manage and prioritise work with our external web development agency
- Balance priorities across a portfolio of 20+ websites
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What We're Looking For
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- Strong hands-on experience in Conversion Rate Optimisation (CRO)
- Advanced knowledge of Google Analytics 4 (GA4)
- Experience with testing platforms such as VWO, Convert, Optimizely or similar
- Strong understanding of conversion funnels, user journeys and behavioural analysis
- Good understanding of statistical significance and experimentation methodologies
- Experience working with CMS platforms
- Strong stakeholder management and prioritisation skills
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Industry Background
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- Proven B2B experience is essential
- Experience within SaaS, ERP, software or technology businesses would be highly advantageous
- Understanding of lead generation, MQL-to-SQL conversion and pipeline impact
- Agency-side experience is beneficial
- B2C or ecommerce exposure is a plus
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What Success Looks Like
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- A proven track record of increasing conversion rates
- Clear examples of successful experimentation programmes
- Measurable impact on lead generation, pipeline growth or revenue performance
- The ability to translate insights into commercial outcomes
- Strong collaboration with marketing, digital and commercial stakeholders
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#Hiring #CRO #ConversionRateOptimisation #DigitalMarketing #GrowthMarketing #GA4 #ABTesting #Optimizely #VWO #B2BMarketing #SaaSJobs #MarketingLeadership
CRO Team Lead in London employer: NewVerus
As a forward-thinking employer, we offer a dynamic work environment that fosters innovation and collaboration across our hybrid locations in Sweden, the UK, Germany, and France. Our culture prioritises employee growth through hands-on experience and mentorship, allowing you to take ownership of impactful projects while working alongside a passionate team. Join us to not only advance your career in Conversion Rate Optimisation but also to contribute to meaningful business outcomes in a supportive and flexible setting.
