At a Glance
- Tasks: Lead and scale our CRO programme across 20+ websites, running experiments and analysing data.
- Company: Dynamic tech company focused on growth and innovation in digital marketing.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Join a collaborative environment with excellent career growth potential.
- Why this job: Make a real impact on conversion rates and pipeline growth while leading a passionate team.
- Qualifications: Hands-on CRO experience, strong analytical skills, and knowledge of Google Analytics 4.
The predicted salary is between 40500 - 49500 £ per year.
Location: Hybrid (Sweden, UK, Germany, France)
Ready to build and scale a Conversion Rate Optimisation function that directly impacts pipeline growth? We're looking for a hands-on CRO Team Lead to take ownership of our conversion optimisation programme across a portfolio of 20+ websites. This is not a pure management role. We're looking for a player-coach who enjoys getting into the detail, running experiments, analysing data and driving measurable business outcomes while also leading a small team and managing external partners. If you're passionate about turning data into growth and want the opportunity to shape how CRO is delivered across a growing organisation, we'd love to hear from you.
What You'll Be Doing
- Own and scale our CRO programme across multiple websites
- Shape the testing framework, operating model and ways of working
- Build and manage testing roadmaps aligned to business priorities
- Run A/B and multivariate experiments
- Analyse results, determine statistical significance and make rollout recommendations
- Improve conversion rates, lead generation and pipeline performance
- Work closely with SEO, Paid Media and wider marketing teams
- Lead a small internal team and provide coaching and direction
- Manage and prioritise work with our external web development agency
- Balance priorities across a portfolio of 20+ websites
What We're Looking For
- Strong hands-on experience in Conversion Rate Optimisation (CRO)
- Advanced knowledge of Google Analytics 4 (GA4)
- Experience with testing platforms such as VWO, Convert, Optimizely or similar
- Strong understanding of conversion funnels, user journeys and behavioural analysis
- Good understanding of statistical significance and experimentation methodologies
- Experience working with CMS platforms
- Strong stakeholder management and prioritisation skills
Industry Background
- Proven B2B experience is essential
- Experience within SaaS, ERP, software or technology businesses would be highly advantageous
- Understanding of lead generation, MQL-to-SQL conversion and pipeline impact
- Agency-side experience is beneficial
- B2C or ecommerce exposure is a plus
What Success Looks Like
- A proven track record of increasing conversion rates
- Clear examples of successful experimentation programmes
- Measurable impact on lead generation, pipeline growth or revenue performance
- The ability to translate insights into commercial outcomes
- Strong collaboration with marketing, digital and commercial stakeholders
CRO Team Lead in City of London employer: NewVerus
As a forward-thinking employer, we offer a dynamic work environment that fosters innovation and collaboration across our hybrid locations in Sweden, the UK, Germany, and France. Our culture prioritises employee growth through hands-on experience and mentorship, allowing you to take ownership of impactful projects while working alongside a passionate team. Join us to not only advance your career in Conversion Rate Optimisation but also to contribute to meaningful business outcomes in a supportive and flexible setting.
