Country Manager

Country Manager

Full-Time 43200 - 72000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead Newton's expansion in Europe, driving sales and client success.
  • Company: Newton is an AI-powered platform revolutionising mobile app marketing.
  • Benefits: Enjoy competitive pay, performance incentives, and a culture of innovation.
  • Why this job: Be part of a dynamic team shaping the future of app growth in Europe.
  • Qualifications: 8-12 years in digital marketing or ad tech, with strong sales experience.
  • Other info: This role offers end-to-end ownership and the chance to work independently.

The predicted salary is between 43200 - 72000 £ per year.

Scale Your Apple Search Ads Campaigns with Newton: The performance-focused Apple Search Ads management platform powered by data intelligence and in-depth expertise to deliver business growth. Newton is designed to target and optimize your Apple Search Ads user acquisition campaign for bottom-of-funnel campaign goals, such as app installs, user activation, product purchases, and more. Utilizing AI-powered keyword suggestions, market insights, automated bid optimization, comprehensive funnel analytics, and dedicated client support, Newton helps brands enhance visibility and expand their market share on iOS. Achieve impressive ROI and acquire new users while driving substantial business growth through effective mobile advertising efforts.

We are hiring a Country Manager to lead Newton’s entry and expansion in Europe. This is a high-impact, entrepreneurial role for a self-motivated individual who understands the mobile app ecosystem and can operate independently to build market traction. As our first hire in Europe, you will wear multiple hats: business development, client management, local strategy, and market enablement. You’ll represent Newton to prospective clients and partners, with the full support of our global sales, product, and operations teams.

Responsibilities:
  • Business Growth & Sales: Own the go-to-market strategy for Newton in Europe. Build and manage a high-quality pipeline of iOS app developers, agencies, and enterprise marketers. Drive end-to-end sales cycles: from prospecting, pitching, and demos to closing and onboarding. Meet or exceed growth and revenue targets for the European market.
  • Market Development: Build awareness of Newton through events, webinars, and industry networking. Identify strategic partnership opportunities with mobile ad networks, MMPs, publishers, and local app communities. Analyze competitive dynamics and user behavior trends to localize pricing, positioning, and offerings.
  • Client Success & Retention: Ensure a smooth onboarding experience and ongoing support by coordinating with our global customer success teams. Act as the voice of the customer, relaying feedback and insights to our product and engineering teams to enhance localization and performance.
  • Operational Execution: Take full responsibility for local operations including light-touch compliance, reporting, and coordination with Affle HQ. Represent the Newton brand with professionalism, local fluency, and strategic clarity.
Requirements:
  • 8–12 years of experience in digital marketing, ad tech, mobile app growth, or B2B SaaS—preferably with a strong sales or partner development track record.
  • Deep understanding of Europe’s mobile-first economy and app landscape, especially in verticals like Gaming, eCommerce, Fintech and OTT.
  • Proven ability to close complex deals with marketing leaders, CMOs, or growth teams.
  • Fluent in English with excellent communication, negotiation, and storytelling skills.
  • Comfortable working independently in a lean setup while coordinating with distributed global teams.
  • Familiarity with Apple Search Ads, MMPs (e.g., AppsFlyer, Adjust), and mobile attribution is a strong plus.
  • A passion for AI, automation, and intelligent marketing solutions.

About Newton: Newton is an AI-powered performance marketing platform that helps iOS app marketers scale efficiently through automated Apple Search Ads optimization. Our platform delivers end-to-end capabilities—automated campaign management, multilingual keyword generation, user acquisition funnel analytics, and actionable insights to drive quality installs and retention. As part of Affle (NSE: AFFLE), a global technology company with deep expertise in consumer intelligence and mobile marketing, Newton benefits from cutting-edge R&D, global scale, and deep domain knowledge across over 20 international markets. Affle’s platforms power billions of app interactions monthly for brands across e-commerce, fintech, travel, entertainment, and more. With Newton already delivering strong results in North America, Europe, India, and Southeast Asia, we’re now scaling to Japan—a mobile-savvy, high-value market—with ambitious growth plans.

Why Join Newton (An Affle Company)?
  • Global Scale, Local Agility – Be part of a growing global company backed by Affle, with local independence to shape market entry.
  • Cutting-Edge Tech – Work with AI-first marketing tools used by top apps worldwide.
  • End-to-End Ownership – Drive strategy and execution in a high-growth, high-responsibility role.
  • Competitive Compensation – Attractive base pay with performance-based incentives.
  • Culture of Innovation – Join a cross-functional team that values clarity, speed, autonomy, and outcomes.

Let’s Build Newton Europe Together: If you’re excited about mobile performance marketing, AI automation, and leading the charge in a dynamic new market—we want to meet you. Apply today and shape the future of app growth in Europe with Newton.

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Contact Detail:

Newton Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Country Manager

✨Tip Number 1

Familiarise yourself with the mobile app ecosystem in Europe, especially in key verticals like Gaming and eCommerce. Understanding the local market dynamics will help you speak confidently about how Newton can meet the needs of potential clients.

✨Tip Number 2

Network actively within the mobile advertising community. Attend industry events, webinars, and local meetups to build relationships with iOS app developers and agencies. This will not only enhance your visibility but also provide valuable insights into client needs.

✨Tip Number 3

Prepare to demonstrate your sales acumen by showcasing past successes in closing complex deals. Be ready to discuss specific strategies you've used to drive growth and how they can be applied to Newton's objectives in Europe.

✨Tip Number 4

Stay updated on the latest trends in AI and mobile marketing solutions. Being knowledgeable about cutting-edge technologies will position you as a thought leader and show your passion for innovation, which is crucial for this role.

We think you need these skills to ace Country Manager

Business Development
Sales Strategy
Client Management
Market Analysis
Negotiation Skills
Digital Marketing Expertise
Understanding of Mobile App Ecosystem
Strong Communication Skills
Fluency in English
Experience with Apple Search Ads
Knowledge of MMPs (e.g., AppsFlyer, Adjust)
Ability to Close Complex Deals
Entrepreneurial Mindset
Networking Skills
Operational Execution

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, ad tech, and mobile app growth. Emphasise any previous roles where you've successfully driven sales or managed client relationships, particularly in the European market.

Craft a Compelling Cover Letter: In your cover letter, express your passion for AI and mobile performance marketing. Discuss how your skills align with the responsibilities of the Country Manager role and provide specific examples of how you've contributed to business growth in past positions.

Showcase Your Understanding of the Market: Demonstrate your knowledge of Europe’s mobile-first economy and app landscape in your application. Mention any insights you have about trends in verticals like Gaming, eCommerce, Fintech, and OTT, and how they relate to Newton's goals.

Highlight Communication Skills: Since the role requires excellent communication and negotiation skills, include examples in your application that showcase your ability to engage with stakeholders, close complex deals, and relay customer feedback effectively.

How to prepare for a job interview at Newton

✨Understand the Mobile App Ecosystem

Make sure you have a solid grasp of the mobile app landscape in Europe, especially in key verticals like Gaming, eCommerce, and Fintech. Be prepared to discuss how your experience aligns with the unique challenges and opportunities in these sectors.

✨Showcase Your Sales Expertise

Highlight your track record in closing complex deals and driving business growth. Prepare specific examples of successful sales cycles you've managed, from prospecting to onboarding, to demonstrate your ability to meet or exceed targets.

✨Demonstrate Strategic Thinking

As a Country Manager, you'll need to develop and execute a go-to-market strategy. Be ready to share your thoughts on how you would build awareness for Newton in Europe and identify potential partnerships that could enhance market entry.

✨Communicate Effectively

Fluency in English is crucial, but also focus on your communication style. Practice storytelling techniques to convey your ideas clearly and persuasively, as this will be essential when representing Newton to clients and partners.

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