At a Glance
- Tasks: Create engaging digital content and manage social media for a historic sport.
- Company: Join the governing body of amateur jumps horse racing in the UK.
- Benefits: Flexible working, free event access, and a chance to build your portfolio.
- Other info: Dynamic role with opportunities for growth in a rural sports environment.
- Why this job: Help modernise a cherished sport while showcasing your creativity.
- Qualifications: Marketing graduate with experience in content creation and social media.
The predicted salary is between 30000 - 42000 £ per year.
About the company.Thegoverning body of amatuer jumps horse racing in the UK, overseeing a cherished grassroots sport with deep roots in rural communities, on a mission to modernise and grow the sports audience while preserving its heritage. They are now looking for a creative and proactive Digital and Content Marketing Executive to join their small but ambitious team.
The Role.As the Digital and Content Marketing Executive, you\'ll support the planning, creation and delivery of engaging digital campaigns and content across multiple platforms. Youll help promote the sport to new and existing audiences, support race meetings and stakeholders, and contribute to the evolution of their digital presence, including the rollout of a new website and brand identity. You will be involved in:
- Content Creation:
- Produce engaging and high-quality digital content (social posts, videos, blogs, reels, infographics) tailored to different audiences (racegoers, owners, riders, families, etc.).
- Assist in creating seasonal and event-specific content plans.
- Support the development of video content, race day highlights and blue mic interviews.
- Social Media Management:
- Help manage and grow the GB Pointing social media channels (Instagram, Facebook, TikTok, X, YouTube).
- Monitor trends and contribute creative ideas to increase engagement and reach.
- Schedule and publish posts.
- Website & Email Marketing:
- Assist in updating and maintaining content on the new website (WordPress).
- Write articles to feature on the website.
- Help develop and deliver email newsletters and stakeholder communications.
- Campaign & Event Support:
- Support integrated digital campaigns and seasonal education initiatives.
- Assist fixture and area secretaries with digital promotion resources and content templates.
- Analytics & Reporting:
- Track and report on digital campaign performance across platforms.
- Suggest improvements and optimisations based on data insights.
PWhat are we looking for?
Essential:
- Marketing Graduate with around 12 months experience in a marketing, content or digital comms role.
- Strong writing and copy-editing skills.
- Proficiency in using major social media platforms and tools (e.g., Meta Business Suite, Canva, CapCut).
- Familiarity with website CMS (e.g., WordPress) and email marketing tools (e.g., Mailchimp).
- Ability to shoot and edit basic video content (Reels, Shorts, etc.).
- Strong organisational skills and ability to manage multiple priorities.
- A self-starter with enthusiasm for rural sport and countryside culture.
Desirable:
- Experience working in sport, equestrian or rural/agricultural events.
- Knowledge of the point-to-point or horse racing industry.
- Basic graphic design skills and video editing experience (e.g., Canva, CapCut, Adobe tools).
Why Join?
- Be part of the team modernising and growing a historic sport.
- Work in a dynamic and varied role with real creative input.
- Flexible, remote-friendly working environment.
- Free access to point-to-point events and involvement in race days.
- Opportunity to build a standout portfolio of content and campaigns.
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Content Marketing Executive in Wakefield employer: Newton Blue
Join a passionate team dedicated to modernising and promoting the cherished sport of amateur jumps horse racing in the UK. As a Content Marketing Executive, you'll enjoy a flexible, remote-friendly work environment that encourages creativity and offers opportunities for professional growth, all while being part of a community that values its rural heritage. With free access to events and the chance to build an impressive portfolio, this role is perfect for those looking to make a meaningful impact in a vibrant and evolving industry.
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketing Executive in Wakefield
✨Dive into Marketing Meetups
Get yourself to local marketing meetups and networking events. These are gold mines for entry-level folks like us to meet industry pros and learn what skills are hot right now. Plus, you never know who might be looking for someone like you to hire—make those connections count!
✨Start a Personal Project
Why not kick off a blog or a social media account where you can showcase your marketing skills? Share insights, strategies, or even trends you spot. This not only lets potential employers see what you can do but also helps you build a portfolio that's all your own!
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Join online platforms like LinkedIn Groups or Reddit communities focused on marketing. Engage in conversations, ask questions, and share your thoughts on industry trends. This visibility can lead to recommendations or even job notices that aren’t widely advertised!
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Look out for internships on company websites, especially those like Newton Blue who value fresh perspectives. Many companies offer entry-level roles as a stepping stone, so apply through their careers page and embrace the chance to shine!
We think you need these skills to ace Content Marketing Executive in Wakefield
Some tips for your application 🫡
Show Off Your Creativity!:In marketing and communications, creativity is key! Make sure your application showcases your unique style. Whether it’s in your CV or cover letter, use dynamic language and possibly even a personal branding statement that reflects who you are and what you can bring to Newton Blue.
Demonstrate Your Writing Skills:Solid writing skills are a must in this field. Include samples of your work along with your application—whether it’s blog posts, social media campaigns you’ve created, or even university projects. This not only highlights your abilities but also gives us an insight into your writing style.
Tailor Your Application:For an entry-level position, we want to see your potential and enthusiasm. Research Newton Blue and relate your experiences or coursework to the specific marketing strategies we use. Make it clear why you want to work with us and how you can contribute to our mission.
Don’t Skip the Personal Touch!:In your cover letter, add a few lines about why marketing and communications excite you. Personal anecdotes about experiences you've had or moments that sparked your interest in the field can show us your passion and drive. And remember, we love candidates who take the time to apply through our website!
How to prepare for a job interview at Newton Blue
✨Show off your creative flair!
In marketing communications, creativity is key. Make sure to prepare a portfolio showcasing any relevant projects you've worked on, whether that’s social media campaigns, design work, or interesting content you’ve created. Let your personality shine through—it's all about how you can engage an audience!
✨Brush up on your tools and trends
Familiarise yourself with common marketing tools and platforms like Hootsuite, Canva, or Google Analytics. If you know about the latest trends in digital marketing, such as influencers or content marketing strategies, you'll show you're proactive and ready to dive into the role at Newton Blue.
✨Demonstrate your passion for the industry
Since this is an entry-level position, don't worry about extensive experience—focus on your enthusiasm and eagerness to learn. Be prepared to talk about why you're interested in marketing communications and how it fits into your career goals. Showing this passion can really set you apart!
✨Nail that STAR technique
Many interviews in marketing communications may involve behavioural questions. Use the STAR technique (Situation, Task, Action, Result) to structure your answers and showcase your problem-solving abilities. Prepare a couple of examples related to teamwork or creative projects to illustrate your points well!
