At a Glance
- Tasks: Create engaging digital content and manage social media for a beloved grassroots sport.
- Company: Join the governing body of amateur jumps horse racing in the UK.
- Benefits: Flexible remote work, free event access, and a chance to build your portfolio.
- Other info: Dynamic role with opportunities for growth in a supportive team.
- Why this job: Help modernise a cherished sport while showcasing your creativity and passion.
- Qualifications: Marketing graduate with experience in content creation and social media management.
The predicted salary is between 30000 - 42000 £ per year.
About the company.Thegoverning body of amatuer jumps horse racing in the UK, overseeing a cherished grassroots sport with deep roots in rural communities, on a mission to modernise and grow the sports audience while preserving its heritage. They are now looking for a creative and proactive Digital and Content Marketing Executive to join their small but ambitious team.
The Role.As the Digital and Content Marketing Executive, you\'ll support the planning, creation and delivery of engaging digital campaigns and content across multiple platforms. Youll help promote the sport to new and existing audiences, support race meetings and stakeholders, and contribute to the evolution of their digital presence, including the rollout of a new website and brand identity. You will be involved in:
- Content Creation:
- Produce engaging and high-quality digital content (social posts, videos, blogs, reels, infographics) tailored to different audiences (racegoers, owners, riders, families, etc.).
- Assist in creating seasonal and event-specific content plans.
- Support the development of video content, race day highlights and blue mic interviews.
- Social Media Management:
- Help manage and grow the GB Pointing social media channels (Instagram, Facebook, TikTok, X, YouTube).
- Monitor trends and contribute creative ideas to increase engagement and reach.
- Schedule and publish posts.
- Website & Email Marketing:
- Assist in updating and maintaining content on the new website (WordPress).
- Write articles to feature on the website.
- Help develop and deliver email newsletters and stakeholder communications.
- Campaign & Event Support:
- Support integrated digital campaigns and seasonal education initiatives.
- Assist fixture and area secretaries with digital promotion resources and content templates.
- Analytics & Reporting:
- Track and report on digital campaign performance across platforms.
- Suggest improvements and optimisations based on data insights.
PWhat are we looking for?
Essential:
- Marketing Graduate with around 12 months experience in a marketing, content or digital comms role.
- Strong writing and copy-editing skills.
- Proficiency in using major social media platforms and tools (e.g., Meta Business Suite, Canva, CapCut).
- Familiarity with website CMS (e.g., WordPress) and email marketing tools (e.g., Mailchimp).
- Ability to shoot and edit basic video content (Reels, Shorts, etc.).
- Strong organisational skills and ability to manage multiple priorities.
- A self-starter with enthusiasm for rural sport and countryside culture.
Desirable:
- Experience working in sport, equestrian or rural/agricultural events.
- Knowledge of the point-to-point or horse racing industry.
- Basic graphic design skills and video editing experience (e.g., Canva, CapCut, Adobe tools).
Why Join?
- Be part of the team modernising and growing a historic sport.
- Work in a dynamic and varied role with real creative input.
- Flexible, remote-friendly working environment.
- Free access to point-to-point events and involvement in race days.
- Opportunity to build a standout portfolio of content and campaigns.
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Content Marketing Executive in Luton employer: Newton Blue
Join a passionate team dedicated to modernising and promoting the cherished sport of amateur jumps horse racing in the UK. As a Content Marketing Executive, you'll enjoy a flexible, remote-friendly work environment that encourages creativity and offers opportunities for professional growth, all while being part of a community that values its rural heritage. With free access to events and the chance to build an impressive portfolio, this role is perfect for those looking to make a meaningful impact in a vibrant and evolving industry.
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketing Executive in Luton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Newton Blue and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Newton Blue are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Newton Blue on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Newton Blue. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Marketing Executive in Luton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Newton Blue. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Newton Blue:Show us that you’ve done your homework! In your application, briefly mention what you admire about Newton Blue’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Newton Blue
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Newton Blue will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Newton Blue, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
