At a Glance
- Tasks: Create engaging digital content and manage social media for a beloved grassroots sport.
- Company: Join the governing body of amateur jumps horse racing in the UK.
- Benefits: Flexible working, free event access, and a chance to build your portfolio.
- Other info: Dynamic role with opportunities for growth in a supportive team.
- Why this job: Make a real impact in modernising a cherished sport while showcasing your creativity.
- Qualifications: Marketing graduate with experience in content creation and social media management.
The predicted salary is between 30000 - 42000 € per year.
About the company.Thegoverning body of amatuer jumps horse racing in the UK, overseeing a cherished grassroots sport with deep roots in rural communities, on a mission to modernise and grow the sports audience while preserving its heritage. They are now looking for a creative and proactive Digital and Content Marketing Executive to join their small but ambitious team.
The Role.As the Digital and Content Marketing Executive, you\'ll support the planning, creation and delivery of engaging digital campaigns and content across multiple platforms. Youll help promote the sport to new and existing audiences, support race meetings and stakeholders, and contribute to the evolution of their digital presence, including the rollout of a new website and brand identity. You will be involved in:
- Content Creation:
- Produce engaging and high-quality digital content (social posts, videos, blogs, reels, infographics) tailored to different audiences (racegoers, owners, riders, families, etc.).
- Assist in creating seasonal and event-specific content plans.
- Support the development of video content, race day highlights and blue mic interviews.
- Social Media Management:
- Help manage and grow the GB Pointing social media channels (Instagram, Facebook, TikTok, X, YouTube).
- Monitor trends and contribute creative ideas to increase engagement and reach.
- Schedule and publish posts.
- Website & Email Marketing:
- Assist in updating and maintaining content on the new website (WordPress).
- Write articles to feature on the website.
- Help develop and deliver email newsletters and stakeholder communications.
- Campaign & Event Support:
- Support integrated digital campaigns and seasonal education initiatives.
- Assist fixture and area secretaries with digital promotion resources and content templates.
- Analytics & Reporting:
- Track and report on digital campaign performance across platforms.
- Suggest improvements and optimisations based on data insights.
PWhat are we looking for?
Essential:
- Marketing Graduate with around 12 months experience in a marketing, content or digital comms role.
- Strong writing and copy-editing skills.
- Proficiency in using major social media platforms and tools (e.g., Meta Business Suite, Canva, CapCut).
- Familiarity with website CMS (e.g., WordPress) and email marketing tools (e.g., Mailchimp).
- Ability to shoot and edit basic video content (Reels, Shorts, etc.).
- Strong organisational skills and ability to manage multiple priorities.
- A self-starter with enthusiasm for rural sport and countryside culture.
Desirable:
- Experience working in sport, equestrian or rural/agricultural events.
- Knowledge of the point-to-point or horse racing industry.
- Basic graphic design skills and video editing experience (e.g., Canva, CapCut, Adobe tools).
Why Join?
- Be part of the team modernising and growing a historic sport.
- Work in a dynamic and varied role with real creative input.
- Flexible, remote-friendly working environment.
- Free access to point-to-point events and involvement in race days.
- Opportunity to build a standout portfolio of content and campaigns.
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Content Marketing Executive in Cheltenham employer: Newton Blue
Join a passionate team dedicated to modernising and promoting the cherished sport of amateur jumps horse racing in the UK. As a Content Marketing Executive, you'll enjoy a flexible, remote-friendly work environment that encourages creativity and offers opportunities for professional growth, all while being part of a community that values its rural heritage. With free access to events and the chance to build an impressive portfolio, this role is perfect for those looking to make a meaningful impact in a vibrant and evolving industry.
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketing Executive in Cheltenham
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best content pieces, whether it's social media posts, blogs, or videos. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like us at StudySmarter, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Stay updated on trends! Follow industry news and social media trends related to content marketing and horse racing. This knowledge will not only help you in interviews but also show your passion for the field.
We think you need these skills to ace Content Marketing Executive in Cheltenham
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can produce high-quality content, so make sure your application reflects that.
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to the role. Highlight your relevant experience in digital marketing and content creation, and show us how you can contribute to our mission of modernising the sport.
Be Authentic:We want to get to know the real you! Share your passion for rural sports and countryside culture in your application. Authenticity goes a long way, so don’t be afraid to express why this role excites you and how you can make a difference.
Apply Through Our Website:Make it easy for us to find your application by applying directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at Newton Blue
✨Know Your Audience
Before the interview, take some time to research the governing body and its mission. Understand their audience and how they engage with the sport. This will help you tailor your responses and show that you're genuinely interested in promoting the sport to both new and existing audiences.
✨Showcase Your Creativity
Prepare examples of your previous content creation work, whether it's social media posts, blogs, or videos. Be ready to discuss your creative process and how you can contribute to their digital campaigns. Highlight any experience you have with tools like Canva or CapCut to demonstrate your skills.
✨Be Data-Driven
Familiarise yourself with basic analytics concepts. During the interview, mention how you've tracked and reported on campaign performance in the past. Show that you understand the importance of using data insights to optimise content and improve engagement across platforms.
✨Passion for the Sport
Express your enthusiasm for rural sports and countryside culture. Share any personal experiences or connections you have with horse racing or similar events. This will help you connect with the interviewers and demonstrate that you're not just looking for a job, but are genuinely excited about contributing to their mission.
