At a Glance
- Tasks: Lead social media strategies and drive engagement across platforms like TikTok and Instagram.
- Company: Join Newsweek, a trusted global media organisation with over 90 years of experience.
- Benefits: Flexible working options, competitive salary, and a chance to shape the future of media.
- Other info: Work from anywhere in the UK or from our Canary Wharf office.
- Why this job: Make an impact in a dynamic role that blends creativity with strategy in social media.
- Qualifications: Experience in managing social media and developing consumer engagement strategies.
The predicted salary is between 59400 - 72600 £ per year.
Newsweek is the global media organization that has earned audience time and trust for more than 90 years.
Newsweek reaches 100 million people each month with thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms.
Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia.
Newsweek is looking to bring on a Head of Consumer Social to our Social Team.
The Head of Consumer Social will lead traffic and engagement strategies across Facebook, Instagram, Tik Tok, Reddit, X, and other consumer platforms.
This role will also drive social video strategy and influencer-led growth in partnership with the VP of Growth Markets and/or others.
This is a full-time role, working 9:00 am to 6:00 pm. You will be able to work from home, from anywhere in the UK, or from our office space at Canary Wharf, London.
Key Responsibilities
- Develop and implement platform - specific strategie s to grow social referrals, engagement, and monetization across consumer social platforms.
- Lead social video strategy and growth across Facebook, Instagram, Tik Tok, and emerging platforms. Partner with video and multimedia teams to ensure success.
- Own and execute social campaigns to promote Newsweek original series , subscriptions, new products and offerings .
- Partner with Editorial, Audience , and Product teams to execute cross-functional projects aimed at improving newsroom efficiency, digital visibility , and user engagement.
- Track and report on social media performance , proactively identifying opportunities to improve engagement and platform referrals.
- Develop and participate in A/B testing initiatives and help implement learnings into future posts and social media strategies.
- Support and grow community engagement and content amplification.
- Collaborate with the video/multimedia team and VP of Growth Markets on monetization strategies and new revenue growth.
- Promote You Tube content on other social media platforms and support influencer -led audience growth in line with newsroom strategy.
- Manage social team direct reports , including responsibility for performance management, coaching / development, workload prioritization, and day-to-day oversight.
- Any other reasonable duties to meet the needs of the business.
Qualifications
- Proven track record of successfully managing social media platforms , developing consumer engagement str ategies and monetization for a global newsroom.
- Excellent communication and interpersonal skills, capable of representing the brand in a professional manner across all channels.
- Demonstrable expertise in analyzing social media metrics and reporting on campaign effectiveness to inform future activity.
- Familiarity with relevant UK data protection and advertising regulations, ensuring all content is compliant and ethically produced.
- Ability to lead and motivate a team, fostering creativity and collaboration to drive innovative social campaigns.
- Strong organizational skills with the capacity to manage multiple projects simultaneously and meet deadlines under pressure.
Newsweek is an equal opportunity employer. We seek employees of diverse backgrounds and are committed to providing an inclusive, equitable and respectful workplace.
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Head of Consumer Social in London employer: Newsweek
At Newsweek UK, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. Our commitment to employee growth is evident through tailored development opportunities and the chance to lead innovative projects in a fast-paced environment. With the flexibility of UK-based remote work and the excitement of engaging with high-profile clients, this role offers a unique blend of professional fulfilment and personal growth.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Consumer Social in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Newsweek and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Newsweek are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Newsweek on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Newsweek. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Consumer Social in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Newsweek. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Newsweek:Show us that you’ve done your homework! In your application, briefly mention what you admire about Newsweek’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Newsweek
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Newsweek will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Newsweek, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
