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- Tasks: Lead social media strategies and drive engagement across platforms like TikTok and Instagram.
- Company: Join Newsweek, a trusted global media organisation with over 90 years of history.
- Benefits: Flexible work options, competitive salary, and a chance to shape the future of media.
- Other info: Work from anywhere in the UK or from our Canary Wharf office.
- Why this job: Make an impact in a dynamic role that blends creativity with strategy in social media.
- Qualifications: Experience in managing social media and developing consumer engagement strategies.
The predicted salary is between 60000 - 80000 £ per year.
Newsweek is the global media organization that has earned audience time and trust for more than 90 years. Newsweek reaches 100 million people each month with thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia.
Newsweek is looking to bring on a Head of Consumer Social to our Social Team. The Head of Consumer Social will lead traffic and engagement strategies across Facebook, Instagram, TikTok, Reddit, X, and other consumer platforms. This role will also drive social video strategy and influencer-led growth in partnership with the VP of Growth Markets and/or others. This is a full-time role, working 9:00 am to 6:00 pm. You will be able to work from home, from anywhere in the UK, or from our office space at Canary Wharf, London.
Key Responsibilities:
- Develop and implement platform-specific strategies to grow social referrals, engagement, and monetization across consumer social platforms.
- Lead social video strategy and growth across Facebook, Instagram, TikTok, and emerging platforms. Partner with video and multimedia teams to ensure success.
- Own and execute social campaigns to promote Newsweek original series, subscriptions, new products and offerings.
- Partner with Editorial, Audience, and Product teams to execute cross-functional projects aimed at improving newsroom efficiency, digital visibility, and user engagement.
- Track and report on social media performance, proactively identifying opportunities to improve engagement and platform referrals.
- Develop and participate in A/B testing initiatives and help implement learnings into future posts and social media strategies.
- Support and grow community engagement and content amplification.
- Collaborate with the video/multimedia team and VP of Growth Markets on monetization strategies and new revenue growth.
- Promote YouTube content on other social media platforms and support influencer-led audience growth in line with newsroom strategy.
- Manage social team direct reports, including responsibility for performance management, coaching/development, workload prioritization, and day-to-day oversight.
- Any other reasonable duties to meet the needs of the business.
Qualifications:
- Proven track record of successfully managing social media platforms, developing consumer engagement strategies and monetization for a global newsroom.
- Excellent communication and interpersonal skills, capable of representing the brand in a professional manner across all channels.
- Demonstrable expertise in analyzing social media metrics and reporting on campaign effectiveness to inform future activity.
- Familiarity with relevant UK data protection and advertising regulations, ensuring all content is compliant and ethically produced.
- Ability to lead and motivate a team, fostering creativity and collaboration to drive innovative social campaigns.
- Strong organizational skills with the capacity to manage multiple projects simultaneously and meet deadlines under pressure.
Newsweek is an equal opportunity employer. We seek employees of diverse backgrounds and are committed to providing an inclusive, equitable and respectful workplace.
Head of Consumer Social employer: Newsweek
Contact Detail:
Newsweek Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Consumer Social
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already at Newsweek. A friendly chat can open doors and give you insider info on what they're really looking for.
✨Tip Number 2
Show off your social media skills! Create a portfolio showcasing your best campaigns and results. This will help us see how you can drive engagement and traffic for Newsweek.
✨Tip Number 3
Prepare for the interview by researching Newsweek's current social strategies. Bring fresh ideas to the table that align with their goals, especially around video and influencer growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the team!
We think you need these skills to ace Head of Consumer Social
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Consumer Social role. Highlight your experience with social media platforms and any successful campaigns you've led. We want to see how you can bring your unique flair to our team!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use numbers and metrics to demonstrate how you've driven engagement and growth in previous roles. This will help us see the impact you've made in your past positions.
Be Authentic: Let your personality shine through in your application. We’re looking for someone who can represent Newsweek’s brand in a professional yet relatable way. Share your passion for social media and how you connect with audiences!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Newsweek
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and features of platforms like Facebook, Instagram, TikTok, and Reddit. Research how Newsweek currently engages with audiences on these platforms and think about how you can enhance their strategies.
✨Showcase Your Data Skills
Be prepared to discuss your experience with analysing social media metrics. Bring examples of how you've used data to inform strategies or improve engagement in previous roles. This will demonstrate your ability to track performance and make data-driven decisions.
✨Prepare for Team Dynamics
Since this role involves managing a team, think about your leadership style and how you foster creativity and collaboration. Be ready to share specific examples of how you’ve motivated teams in the past and handled challenges.
✨Understand Compliance and Ethics
Familiarise yourself with UK data protection and advertising regulations. Be ready to discuss how you ensure that content is compliant and ethically produced, as this is crucial for maintaining the brand's reputation.