At a Glance
- Tasks: Lead digital strategy, grow audiences, and coach reporters to create engaging content.
- Company: Join the Wiltshire Times and Swindon Advertiser, part of Newsquest Media Group.
- Benefits: Enjoy a competitive salary, annual bonuses, 25 days holiday, and gym discounts.
- Other info: Flexible working options available; be part of a diverse and inclusive workplace.
- Why this job: Make an impact in journalism while working with a dynamic team in a modern office.
- Qualifications: Experience in digital newsrooms and a passion for innovative storytelling.
The predicted salary is between 30000 - 40000 £ per year.
The Wiltshire Times, Wiltshire Gazette and Herald and the Swindon Advertiser websites and respective newspapers are seeking a talented digital journalist to help lead their fantastic team of reporters. We are looking for someone who is brimming with ideas, enthusiastic and has a sharp news sense, alongside experience in digital newsrooms.
This is a pivotal leadership role focused on growing digital audiences, improving engagement and maximising the performance of our journalism across web, social and newsletters. Working closely with the editor and newsroom team, you will be responsible for driving digital strategy, coaching reporters and ensuring our content is optimised to reach, retain and convert audiences. You will play a key role in delivering audience growth, increasing loyalty and subscriptions, and ensuring our content is consistently high-performing and digitally focused. This role requires occasional weekend work and is based at our modern Swindon office, with the option for flexible working from home up for discussion.
Key Responsibilities- Lead the digital strategy across our titles, focusing on audience growth, engagement and subscriber conversion
- Manage and develop reporters to produce high-impact, digital-first content
- Use data and analytics to identify opportunities and improve story performance
- Drive best practice in SEO, headline writing and story presentation
- Oversee and grow newsletter strategy, increasing sign‑ups and engagement
- Maximise use of social media platforms to drive reach and audience interaction
- Work with specialist reporters (AI, SEO, etc.) to scale content and output
- Champion innovative content formats, including video, galleries and explainers
- Develop loyalty content strategies, including nostalgia, community contributions and reader interaction
- Ensure strong content planning and daily execution across all platforms
- Annual bonus scheme based on performance
- Contributory pension
- Cycle to work
- 25 days holiday
- Discounted gym membership
- Discounts on short breaks & hotels
- Discounted eyecare
- Employee assistance program
- Up to 40% cinema ticket savings
- Family friendly
Newsquest Media Group is an equal opportunities employer and welcomes applications from all community sections regardless of age, disability, gender reassignment, marriage/civil partnership status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. Our recruitment process will consist of various stages and activities, as part of our commitment to fairness to all applicants, we will consider any adjustments that could help you.
Digital News Editor in Swindon employer: Newsquest
At Newsquest Media Group, we pride ourselves on being an excellent employer, offering a vibrant work culture in our modern Swindon office that fosters creativity and collaboration. With a strong focus on employee growth, we provide opportunities for professional development, alongside a comprehensive benefits package including an annual bonus scheme, generous holiday allowance, and discounts on various services. Join us to be part of a dynamic team dedicated to delivering high-quality journalism while enjoying the flexibility of remote working options.
StudySmarter Expert Advice🤫
We think this is how you could land Digital News Editor in Swindon
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with fellow journalists on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best digital content. Include articles, videos, and any innovative projects you've worked on. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by researching the company and its digital strategy. Be ready to discuss how you can contribute to audience growth and engagement. Tailor your answers to show you're the perfect fit for their newsroom.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our fantastic team at Newsquest. Don’t miss out on this opportunity!
We think you need these skills to ace Digital News Editor in Swindon
Some tips for your application 🫡
Show Your Passion for Digital Journalism:When writing your application, let your enthusiasm for digital journalism shine through. Share specific examples of your experience in digital newsrooms and how you've contributed to audience growth or engagement in the past.
Tailor Your Application:Make sure to customise your application to reflect the key responsibilities mentioned in the job description. Highlight your skills in SEO, data analytics, and content strategy to show us you're the perfect fit for our team.
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and avoid jargon where possible. We appreciate a well-structured application that makes it easy for us to see your qualifications and ideas.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with our fantastic team.
How to prepare for a job interview at Newsquest
✨Know Your Digital Landscape
Before the interview, dive deep into the digital news landscape. Familiarise yourself with the Wiltshire Times, Wiltshire Gazette and Herald, and Swindon Advertiser's online presence. Be ready to discuss their recent articles, audience engagement strategies, and how you can contribute to their digital growth.
✨Showcase Your Leadership Skills
As a Digital News Editor, you'll be leading a team of reporters. Prepare examples from your past experiences where you've successfully managed a team or driven a project. Highlight your coaching abilities and how you've helped others produce high-impact content.
✨Data-Driven Mindset
This role requires a strong understanding of data and analytics. Brush up on how to interpret audience metrics and use them to inform content strategy. Be prepared to discuss specific tools you've used and how you've leveraged data to improve story performance in previous roles.
✨Innovative Content Ideas
Think outside the box! Come to the interview with fresh ideas for innovative content formats that could engage audiences. Whether it's video, interactive galleries, or community-driven stories, showing your creativity will set you apart as a candidate who can lead the digital strategy effectively.
