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- Tasks: Create and pitch impactful digital PR campaigns to boost client visibility.
- Company: Join an award-winning digital agency with a focus on growth and innovation.
- Benefits: Enjoy a competitive salary, 25 days holiday, and flexible perks.
- Why this job: Shape exciting PR strategies while developing your skills in a supportive team.
- Qualifications: Experience in digital PR campaigns and strong communication skills required.
- Other info: Remote role with opportunities for career progression and personal development.
The predicted salary is between 25000 - 26400 £ per year.
LOCALiQ are a digital agency within the Newsquest Media Group, and we are looking to recruit a Digital PR Specialist to join the SEO department in our wider digital marketing team. It has never been a better time to join us as we continue into the next chapter of our growth plans. As a prominent, award‑winning digital agency, our work continues to be recognised across the industry, most recently with wins at the UK Agency Awards and the Microsoft Advertising Global Partner Awards 2024. We provide effective digital marketing solutions that help local businesses strengthen their online presence, connect with target audiences, and achieve sustainable growth. Our approach focuses on tailoring strategies to each client’s goals and offering clear reporting and insight to navigate an evolving digital landscape.
Our Digital PR Specialist will strengthen the delivery of successful campaigns for our clients. The main duty of the role will be to obtain high authority backlinks through research‑based, proactive or reactive digital PR campaigns. You will use a range of data sources, industry insight and creativity to construct and deliver impactful campaigns that can be pitched to journalists at reputable press publications. This role offers the opportunity to play a key part in shaping digital PR activity for a varied client base, while continuing to develop your skills within a growing and supportive SEO team. As a business, we pride ourselves on our commitment to self learning and continuous opportunities for growth across the group. Please note that whilst the role is remote, the successful candidate will be required to work in the UK.
Key Responsibilities
- Developing campaign ideas from scratch, working alongside the client’s SEO Analyst
- Conducting research using multiple data sources
- Speaking to clients to gather thoughts and quotes for inclusion in potential stories
- Writing press releases and stories in flawless English
- Pitching stories to journalists
- Tracking news, events and wider media for relevant trends and opportunities
- Following up with journalists and ensuring clients are accredited with backlinks
- Tracking campaign progress and ensuring deadlines are met
- Leading the ongoing development of outreach processes and strategies
- Staying up to date with the latest developments in digital PR and outreach
- Proactively identifying opportunities across all clients
Skills, Knowledge & Expertise
- Demonstrable experience creating impactful research‑based, proactive or reactive digital PR campaigns across multiple industries
- A high level of creativity with the ability to generate relevant and newsworthy stories
- A strong understanding of news and media content, with regular engagement across formats
- Excellent written and verbal communication skills with strong attention to detail
- Strong research and data analysis skills to uncover relevant stories
- The ability to manage multiple projects and priorities across different clients and industries
- Confidence in building and managing relationships both internally and externally
- Proficiency with Microsoft Office
Job Benefits
- Competitive salary
- 25 days holiday + bank holidays + your birthday off
- Holiday buy scheme for extra flexibility
- Structured career progression & ongoing training
- Pension plan
- Employee Helpline counselling and advice
- Perks & discounts including: Gym membership, Cycle to Work scheme, Eye care, Retail discounts
- Team building days & annual volunteer charity day
Newsquest Media Group is an equal opportunities employer and welcomes applications from all community sections regardless of age, disability, gender reassignment, marriage/civil partnership status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. Our recruitment process will consist of various stages and activities. As part of our commitment to fairness to all applicants, we will take into account any adjustments that could help you.
Digital P.R Outreach Executive employer: Newsquest
Contact Detail:
Newsquest Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital P.R Outreach Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or attend virtual events. You never know who might have a lead on your dream job or can give you insider tips.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital PR campaigns or any relevant projects. This will help you stand out and give potential employers a taste of what you can do.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like LOCALiQ, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Keep learning! Stay updated on the latest trends in digital PR and SEO. Use resources like StudySmarter to enhance your knowledge and skills, making you an even more attractive candidate.
We think you need these skills to ace Digital P.R Outreach Executive
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital P.R Outreach Executive role. Highlight your relevant experience in digital PR campaigns and showcase your creativity in generating newsworthy stories.
Show Off Your Writing Skills: Since excellent written communication is key for this role, ensure your application is free from typos and flows well. Use clear and concise language to demonstrate your ability to write press releases and stories in flawless English.
Research is Key: Dive into the latest trends in digital PR and outreach before applying. Mention any insights or ideas you have about the industry in your application to show us you're proactive and knowledgeable.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Newsquest
✨Know Your Digital PR Stuff
Before the interview, brush up on the latest trends in digital PR and SEO. Familiarise yourself with successful campaigns and be ready to discuss how you can bring similar creativity to the role. Showing that you’re up-to-date will impress them!
✨Craft Your Story
Prepare a few examples of your past work where you've created impactful PR campaigns. Be ready to explain your thought process, the research you conducted, and how you pitched your ideas. This will demonstrate your hands-on experience and creativity.
✨Practice Your Pitch
Since pitching stories to journalists is a key part of the job, practice how you would present a story idea. Make it engaging and concise. You might even want to role-play this with a friend to get comfortable with your delivery.
✨Ask Insightful Questions
At the end of the interview, don’t forget to ask questions! Inquire about their current campaigns, team dynamics, or how they measure success in digital PR. This shows your genuine interest in the role and helps you gauge if it's the right fit for you.