At a Glance
- Tasks: Create and pitch impactful digital PR campaigns to boost client visibility.
- Company: Join an award-winning digital agency with a focus on growth and innovation.
- Benefits: Enjoy competitive salary, 25 days holiday, and flexible perks like gym memberships.
- Other info: Remote role available for UK residents with excellent career progression opportunities.
- Why this job: Shape exciting PR strategies while developing your skills in a supportive team.
- Qualifications: Experience in digital PR campaigns and strong communication skills required.
The predicted salary is between 30000 - 40000 £ per year.
LOCALiQ are a digital agency within the Newsquest Media Group, and we are looking to recruit a Digital PR Specialist to join the SEO department in our wider digital marketing team. It has never been a better time to join us as we continue into the next chapter of our growth plans. As a prominent, award‑winning digital agency, our work continues to be recognised across the industry, most recently with wins at the UK Agency Awards and the Microsoft Advertising Global Partner Awards 2024. We provide effective digital marketing solutions that help local businesses strengthen their online presence, connect with target audiences, and achieve sustainable growth. Our approach focuses on tailoring strategies to each client’s goals and offering clear reporting and insight to navigate an evolving digital landscape.
Our Digital PR Specialist will strengthen the delivery of successful campaigns for our clients. The main duty of the role will be to obtain high authority backlinks through research-based, proactive or reactive digital PR campaigns. You will use a range of data sources, industry insight and creativity to construct and deliver impactful campaigns that can be pitched to journalists at reputable press publications. This role offers the opportunity to play a key part in shaping digital PR activity for a varied client base, while continuing to develop your skills within a growing and supportive SEO team. As a business, we pride ourselves on our commitment to self-learning and continuous opportunities for growth across the group. Please note that whilst the role is remote, the successful candidate will be required to work in the UK.
Key Responsibilities
- Developing campaign ideas from scratch, working alongside the client’s SEO Analyst
- Conducting research using multiple data sources
- Speaking to clients to gather thoughts and quotes for inclusion in potential stories
- Writing press releases and stories in flawless English
- Pitching stories to journalists
- Tracking news, events and wider media for relevant trends and opportunities
- Following up with journalists and ensuring clients are accredited with backlinks
- Tracking campaign progress and ensuring deadlines are met
- Leading the ongoing development of outreach processes and strategies
- Staying up to date with the latest developments in digital PR and outreach
- Proactively identifying opportunities across all clients
Skills, Knowledge & Expertise
- Demonstrable experience creating impactful research-based, proactive or reactive digital PR campaigns across multiple industries
- A high level of creativity with the ability to generate relevant and newsworthy stories
- A strong understanding of news and media content, with regular engagement across formats
- Excellent written and verbal communication skills with strong attention to detail
- Strong research and data analysis skills to uncover relevant stories
- The ability to manage multiple projects and priorities across different clients and industries
- Confidence in building and managing relationships both internally and externally
- Proficiency with Microsoft Office
Job Benefits
- Competitive salary
- 25 days holiday + bank holidays + your birthday off
- Holiday buy scheme for extra flexibility
- Structured career progression & ongoing training
- Pension plan
- Employee Helpline counselling and advice
- Perks & discounts including:
- Gym membership
- Cycle to Work scheme
- Eye care
- Retail discounts
- Team building days & annual volunteer charity day
Newsquest Media Group is an equal opportunities employer and welcomes applications from all community sections regardless of age, disability, gender reassignment, marriage/civil partnership status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. Our recruitment process will consist of various stages and activities. As part of our commitment to fairness to all applicants, we will take into account any adjustments that could help you.
Digital P.R Specialist in Manchester employer: Newsquest Media Group
At LOCALiQ, we pride ourselves on being an award-winning digital agency that fosters a supportive and innovative work culture. As a Digital PR Specialist, you will have the opportunity to develop impactful campaigns while benefiting from structured career progression, ongoing training, and a range of employee perks including generous holiday allowances and wellness initiatives. Join us in our mission to empower local businesses and grow your skills within a dynamic team dedicated to excellence in digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Digital P.R Specialist in Manchester
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Newsquest Media Group. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Newsquest Media Group, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Newsquest Media Group inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Digital P.R Specialist in Manchester
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Newsquest Media Group. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Newsquest Media Group.
How to prepare for a job interview at Newsquest Media Group
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
