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- Tasks: Engage audiences on social media and create captivating video content.
- Company: Join Newsquest Media Group, a leading regional news publisher in the UK.
- Benefits: Enjoy 25 days holiday, flexible working options, and mental health support.
- Why this job: Be part of a creative team shaping local news and community engagement.
- Qualifications: Experience in social media management and strong video editing skills required.
- Other info: Opportunities for career growth and ongoing training in a dynamic environment.
The predicted salary is between 30000 - 42000 £ per year.
We’re looking for a creative, data-driven Audience & Social Media Assistant to join our newsroom team. This role will focus on growing and engaging audiences across platforms including Facebook, Instagram, TikTok, WhatsApp, and Threads. You’ll combine editorial judgment with hands-on skills in filming, editing, and packaging video for social media, while also delivering insightful analytics reports that shape our content and growth strategies.
Key Responsibilities
- Social Media Strategy & Execution
- Manage day-to-day publishing across Facebook, Instagram, TikTok, WhatsApp Channels, and Threads.
- Tailor content for each platform, with a focus on short-form video.
- Experiment with emerging formats, features, and trends to maximise reach and engagement.
- Content Creation & Video Production
- Shoot, edit, and produce video tailored for social-first audiences.
- Create compelling social headlines, captions, and thumbnails to drive clicks and shares.
- Work closely with reporters and editors to package stories for digital platforms.
- Audience Growth & Engagement
- Develop tactics to increase referrals and followers across platforms.
- Engage with audiences in-platform, building loyalty and community.
- Data Insights & Reporting
- Track performance of social content using platform analytics and third-party tools.
- Create regular reports and presentations (slides, dashboards) highlighting trends, wins, and areas for improvement.
- Provide actionable insights that inform newsroom editorial decisions.
Skills, Knowledge and Expertise
- Proven experience managing social media platforms.
- Strong video skills: shooting, editing (CapCut, Edits or similar) and storytelling.
- A track record of growing audiences and driving referrals on social platforms.
- Familiarity with analytics tools (Meta Business Suite, TikTok analytics, Google Analytics, etc.).
- Excellent writing and editing skills, with sharp attention to tone and accuracy.
- Ability to balance creativity with data-driven decision-making.
- Highly organised, adaptable, and collaborative.
Benefits
- 25 days holiday + bank holidays + your birthday off.
- Holiday buy scheme for extra flexibility.
- Structured career progression & ongoing training.
- Pension plan & mental health support.
- Perks & discounts including: Gym membership, Cycle to Work scheme, Eye care vouchers (£50 towards glasses), Retail discounts, Team building days & annual volunteer charity day.
About Newsquest Media Group
We are a media company with a difference. We are committed to bringing a voice to your region by investing in a passionate team of journalists who proudly serve their communities by sharing authoritative news that readers trust. Our sales teams provide local businesses with highly responsive digital advertising and marketing solutions. We are one of the largest regional news publishers in the UK and have a portfolio of more than 250+ local news brands and magazines online and in print. With an online audience of 41 million users a month and 7 million readers a week in print, our content is read by a substantial proportion of the UK population. In addition to our local news brands, we own several digital pure play and specialist media businesses such as s1jobs and s1homes, Exchange & Mart, and Newsquest Specialist Media. We also own LOCALiQ, an award-winning digital marketing agency that specialises in driving more leads, increasing online growth and generating return on marketing investment on behalf of thousands of UK SMBs.
Audience & Social Media Assistant employer: Newsquest Media Group
Contact Detail:
Newsquest Media Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Audience & Social Media Assistant
✨Tip Number 1
Get your social media game on point! Start by showcasing your creativity and data skills on platforms like Instagram or TikTok. Share your own content that reflects the style and trends of the job you're after, and don't forget to engage with your audience!
✨Tip Number 2
Networking is key! Connect with professionals in the industry through LinkedIn or local events. Don't be shy—reach out for informational chats or advice. You never know who might have a lead on your dream role!
✨Tip Number 3
Show off your video skills! Create a short portfolio of your best work, whether it's editing clips or crafting engaging social posts. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight how your skills align with our needs, and don’t forget to follow up after applying to show your enthusiasm!
We think you need these skills to ace Audience & Social Media Assistant
Some tips for your application 🫡
Show Off Your Creativity: When you're crafting your application, let your creative side shine! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can think outside the box, so don’t be afraid to show us what makes you stand out.
Tailor Your Application: Make sure to customise your application for the Audience & Social Media Assistant role. Highlight your experience with social media platforms and video production, and connect your skills to the responsibilities listed in the job description. We want to see how you fit into our team!
Data-Driven Insights Matter: Since this role involves analytics, include examples of how you've used data to inform your decisions in past roles. Whether it’s growing an audience or improving engagement, we love seeing how you’ve turned numbers into actionable strategies.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Newsquest Media Group
✨Know Your Platforms
Before the interview, make sure you’re well-versed in the social media platforms mentioned in the job description. Familiarise yourself with their unique features and recent trends. This will show that you’re not just a user but someone who understands how to leverage these platforms for audience growth.
✨Showcase Your Video Skills
Prepare a portfolio of your video work that highlights your shooting and editing skills. If you’ve created content specifically for social media, bring examples that demonstrate your ability to engage audiences. This practical evidence can set you apart from other candidates.
✨Be Data-Driven
Brush up on analytics tools like Meta Business Suite and TikTok analytics. Be ready to discuss how you’ve used data to inform your content strategies in the past. Showing that you can balance creativity with data-driven insights will resonate well with the interviewers.
✨Engage with the Interviewers
During the interview, don’t hesitate to ask questions about their current social media strategies and challenges. This not only shows your interest but also gives you a chance to demonstrate your knowledge and ideas on how to improve their audience engagement.
