At a Glance
- Tasks: Lead and scale EMEA field marketing, driving demand generation and customer engagement.
- Company: Join Anthropic, a pioneering AI research and safety company focused on responsible AI development.
- Benefits: Enjoy a hybrid work setup, competitive salary, and opportunities for professional growth.
- Other info: Be part of a dynamic team in a fast-paced environment with significant career advancement potential.
- Why this job: Make a real impact in the AI industry while developing innovative marketing strategies.
- Qualifications: 10+ years in B2B marketing with expertise in field marketing and demand generation.
The predicted salary is between 80000 - 100000 £ per year.
Field marketing leadership roles in AI-first companies continue to expand as organisations scale enterprise adoption across European markets. This Field Marketing Lead opportunity at Anthropic is designed for senior marketing professionals who can build and execute regional demand generation strategies, with a strong focus on account-based marketing (ABM), enterprise pipeline growth, and multi-market execution across EMEA.
About the Role
Anthropic is seeking a Field Marketing Lead to establish and scale its EMEA field marketing function. This role is foundational, responsible for building regional marketing infrastructure that drives pipeline, revenue growth, and customer engagement across diverse European markets. The position requires a blend of strategic planning and hands-on execution, with responsibility for designing field marketing programs, coordinating with sales teams, and optimizing demand generation efforts across enterprise accounts. The role also supports Anthropic’s broader mission of building safe and beneficial AI systems. The successful candidate will operate in a hybrid London-based setup with significant regional travel across EMEA.
About the Hiring Organisation
Anthropic is an AI research and safety company focused on developing reliable, interpretable, and steerable AI systems. The organisation brings together researchers, engineers, and policy experts to advance AI safety while delivering high-impact commercial AI solutions. It operates as a public benefit corporation and is known for its strong emphasis on responsible AI development, long-term safety research, and enterprise-grade AI deployment.
Job Duties
- Build and lead the EMEA field marketing function, establishing scalable frameworks and processes from scratch.
- Develop and execute field marketing programs including executive roundtables, customer events, industry conferences, partner programs, and ABM campaigns.
- Partner with EMEA sales leadership to align marketing initiatives with pipeline and revenue goals.
- Establish measurement frameworks including attribution models, lead scoring systems, and ROI reporting.
- Evaluate and manage third-party events and regional marketing activations across multiple European markets.
- Collaborate with global marketing, product marketing, and solutions marketing teams to ensure consistent messaging.
- Manage regional budgets and vendor relationships with a strong focus on financial discipline and ROI.
- Drive continuous improvement through post-program analysis and performance optimization.
Job Requirements
- Ten or more years of B2B enterprise marketing experience with strong expertise in field marketing and demand generation.
- Strong understanding of enterprise sales cycles and B2B buying behaviour in software or technology companies.
- Experience building and scaling field marketing or ABM programs in EMEA markets.
- Strong analytical skills with experience in attribution modelling and performance tracking.
- Experience managing multi-country marketing programs and regional budgets.
- Strong stakeholder management skills, particularly with sales and executive leadership teams.
- Ability to operate independently in fast-paced, ambiguous environments.
- Excellent communication, project management, and organisational skills.
Preferred Qualifications
- Experience marketing AI/ML or complex technical products to enterprise customers.
- Background in high-growth technology companies such as Okta, Snowflake, or Workday.
- Experience building demand generation functions in EMEA from early stages.
- Multilingual capability across European languages.
- Experience with premium event strategy and enterprise-level account-based marketing execution.
This Field Marketing Lead (EMEA) opportunity offers senior marketing professionals the chance to build a regional growth engine for one of the leading AI companies globally. The role combines strategic leadership with hands-on execution across enterprise marketing, ABM, and multi-market campaign delivery. For candidates experienced in scaling B2B marketing functions in complex EMEA environments, this position provides strong ownership, visibility, and long-term career impact.
Field Marketing Lead (EMEA) Jobs in UK 2026 employer: NewsNowGh
Anthropic is an exceptional employer for senior marketing professionals, offering a unique opportunity to lead the EMEA field marketing function in a pioneering AI-first company. With a strong emphasis on responsible AI development and a collaborative work culture, employees benefit from significant growth opportunities, hybrid working arrangements, and the chance to make a meaningful impact in the rapidly evolving tech landscape. The London-based role allows for regional travel across diverse European markets, fostering a dynamic and engaging work environment.
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketing Lead (EMEA) Jobs in UK 2026
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for NewsNowGh and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like NewsNowGh are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with NewsNowGh on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at NewsNowGh. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Field Marketing Lead (EMEA) Jobs in UK 2026
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit NewsNowGh. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of NewsNowGh:Show us that you’ve done your homework! In your application, briefly mention what you admire about NewsNowGh’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at NewsNowGh
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at NewsNowGh will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At NewsNowGh, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
