At a Glance
- Tasks: Drive audience growth strategies using SEO and generative AI for top UK newsbrands.
- Company: Join News UK, a leading media business with iconic brands like The Times and The Sun.
- Benefits: Hybrid work model, collaborative culture, and opportunities for professional growth.
- Other info: Dynamic environment with a focus on innovation and storytelling.
- Why this job: Shape the future of digital media while working with cutting-edge technology.
- Qualifications: Experience in SEO, audience growth, and familiarity with LLM tools required.
The predicted salary is between 40500 - 49500 £ per year.
Your team:
Join the dynamic UK e-commerce team, a group dedicated to driving audience growth strategy across all commercial content verticals for both The Sun and The Times. We focus on defining and implementing multi-channel audience strategies, leveraging SEO, platform management, and generative AI search operations to drive traffic and commercial revenue.
Your role:
You will play a pivotal part in shaping and delivering the audience growth strategy for two of the UK's biggest newsbrands. Collaborating closely with the SEO management team, you will champion multi-channel strategies—with a sharp focus on SEO, platform management, and generative AI search operations—to maximise traffic and revenue across both The Sun and The Times.
Day to day you will:
- Drive distribution and audience growth strategies across Organic Search, Google Discover, Google News, Social Media, Newsletters, Push Notifications, and Internal Traffic.
- Optimise commercial and seasonal content (such as Black Friday and Christmas) to align with algorithmic mechanics and user behaviours across different platforms.
- Tailor content strategies to suit distinct readerships, balancing high-volume consumer shopping trends with high-intent, premium commercial recommendations.
- Identify emerging shopping trends and keyword opportunities to provide editorial teams with structured plans that boost traffic and visibility.
- Oversee daily operations and visibility across Large Language Models (LLMs) and AI answer engines, ensuring commercial content is accurately indexed and cited.
- Test and deploy AI workflows and prompt tools to assist editorial teams with automated trend extraction, keyword research, and content refresh cycles.
- Analyse traffic, conversion rates, and revenue performance via regular audits, translating data insights into actionable strategies for content creators and commercial leadership.
What we're looking for from you:
- Practical experience in hands-on SEO and audience growth within a digital publishing, newsroom, or commercial media environment.
- Proven background in managing diverse content distribution channels, including Google Discover, Social Media, Newsletters, and Organic Search.
- Deep understanding of LLM tools and generative AI search engines, with the ability to optimise content for these emerging platforms.
- Strong technical SEO foundation, including a solid grasp of Core Web Vitals and analytics tools such as Google Search Console, Google Trends, SEMrush, and GA4.
- Keen commercial acumen, specifically an understanding of affiliate marketing dynamics, commercial user intent, and e-commerce growth tactics.
- Adaptable communication style, enabling you to tailor SEO copy and headline strategies for both tabloid audiences and premium broadsheet readers.
- Collaborative mindset with the ability to partner effectively across Editorial, Commercial, and Technical SEO teams to achieve shared growth objectives.
- Familiarity with operating enterprise publishing systems like WordPress.
At News UK, we embrace a hybrid work model, currently requiring a minimum of three days per week in the office. This approach fosters collaboration, innovation, and team spirit within our workspace. Certain roles may necessitate additional in-office days; please discuss this with your recruiter for specific requirements.
SEO Executive - Platforms & LLM Discovery (freelance) in London employer: NewsKit
At News UK, we pride ourselves on being a dynamic and innovative employer, particularly for the role of Political Social Video Producer. Our vibrant work culture fosters creativity and collaboration, allowing you to thrive in a fast-paced newsroom environment while being at the forefront of political storytelling in Westminster. With opportunities for professional growth and a commitment to inclusivity, you'll be part of a team that values your ideas and contributions, making a meaningful impact on national discourse.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Executive - Platforms & LLM Discovery (freelance) in London
✨Showcase Your Expertise with a Public Portfolio
As a freelancer in the digital learning and education space, having a strong public portfolio is crucial. Create a website or a blog where you can share your projects, case studies, and even testimonials from past clients. This not only demonstrates your skills but also lets potential clients see your unique approach to digital learning.
✨Engage in Digital Learning Communities
Join online forums, Facebook groups, or LinkedIn communities dedicated to education technology and freelance educators. Engage with discussions, share insights, and make connections. Remember, many gigs can come from these informal networks as people often post their needs or recommendations there.
✨Attend EdTech Events and Webinars
Keep an eye out for virtual and local events related to education technology. These gatherings are perfect for networking and finding freelance opportunities. Don’t be shy about promoting your services or sharing your work during Q&A sessions—visibility is key!
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We think you need these skills to ace SEO Executive - Platforms & LLM Discovery (freelance) in London
Some tips for your application 🫡
Show Off Your Digital Skills:In the digital learning and education space, it’s crucial to highlight your technical proficiencies. Make sure to include relevant tools you’ve used, like LMS platforms, authoring tools, or any e-learning software. We're interested in seeing how you've leveraged these skills in either previous projects or course development.
Portfolio is Key!:As a freelancer, your portfolio is your best friend. Showcase your previous digital learning projects, course designs, or any educational content you’ve created. Include links to anything you’ve developed—this is our way of seeing your creative flair and effectiveness in real-world applications.
Tailor Your Application for Each Project:Freelance roles often require a bespoke approach. When applying for SEO Executive - Platforms & LLM Discovery (freelance) at NewsKit, personalise your cover letter to reflect your understanding of their specific needs in digital learning, and how your background aligns with their goals. Make it clear why you are the perfect fit for them!
Rates and Availability Matter:Being freelance means you need to be upfront about your rates and availability. Include that information in your application, so NewsKit knows what to expect. It gives a professional touch and sets the stage for clear communication from the get-go.
How to prepare for a job interview at NewsKit
✨Know Your EdTech Tools
Before your chat with NewsKit, make sure you're familiar with popular digital learning platforms like Moodle or Moodle plugins. Being able to discuss your experience with these tools will really set you apart, especially since they play a crucial role in the education tech space.
✨Show Off Your Portfolio
As a freelancer, your portfolio is your best friend. Bring your A-game by showcasing case studies that highlight your ability to create engaging content or effective learning modules. Tailor what you show to the specific needs of NewsKit and make sure to point out how your work has improved learning outcomes.
✨Discuss Learning Trends
Be ready to chat about current trends in digital learning, like gamification or adaptive learning. NewsKit is likely looking for someone who stays up to date with industry shifts and can incorporate fresh ideas into their projects—proving you're not just about delivery but innovation too!
✨Pitching Your Rates Confidently
Since this is a freelance gig, come prepared to discuss your rates confidently. Know your worth and how your skills align with what NewsKit needs. Be ready to justify your prices based on your experience and the value you bring—they'll appreciate your professionalism!
