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- Tasks: Lead B2B content marketing strategy and create engaging content across various formats.
- Company: Join Newsflare, a platform connecting storytellers with global publishers and brands.
- Benefits: Enjoy a competitive salary, hybrid work model, and the chance to shape user-generated video monetisation.
- Why this job: Be part of a fast-growing media tech company with a supportive team and meaningful impact.
- Qualifications: Experience in B2B content marketing, strong writing skills, and familiarity with analytics tools required.
- Other info: Opportunity to build a team and report directly to the CEO.
The predicted salary is between 43200 - 72000 £ per year.
Hybrid (3 days/week in London HQ)
Who We Are
At Newsflare, we believe in the power of real stories. Our platform connects everyday filmers with global publishers, TV producers and brands, helping creators share extraordinary moments - and get paid for it. So far, we've paid out over $20M to our community and are just getting started. Our mission: “Connect storytellers with extraordinary moments captured by you.”
Where You Come In
We’re looking for a Content Marketing Lead to shape and drive our B2B content marketing strategy, positioning Newsflare as the go-to source for licensable viral videos among social publishers, TV production companies, brands, and creative agencies. Based in our London HQ 3 days a week, you’ll create and execute impactful content strategies that build brand awareness, drive engagement, and help convert prospects across key sales verticals. You’ll collaborate with sales, data, and growth marketing teams to tell powerful stories that resonate with our B2B audiences and help generate a high-value sales pipeline.
What You’ll Do:
- Own and evolve our B2B content marketing strategy, aligned with sales goals and customer insights.
- Develop high-performing content across formats—case studies, landing pages, thought leadership, video, blogs, webinars, and more.
- Collaborate with growth marketing to distribute content across paid, owned, and earned channels.
- Create editorial calendars and messaging frameworks that support full-funnel campaigns.
- Optimise content using SEO, engagement metrics, and A/B testing.
- Partner with Sales to support email campaigns and sequences, as well as supporting the creation of sales enablement materials.
- Track and report on content performance (MQLs, engagement, conversions, etc.).
What Success Looks Like (First 6 Months)
- You’ve identified our most promising content opportunities and developed a clear, test-and-learn framework to explore them.
- We’ve seen our first major content-driven wins and gained sharper insight into what’s resonating — and what’s not — across the funnel.
- You’ve connected the dots from brand awareness to conversion, aligning content with every stage of the buyer life cycle.
- A closed-loop feedback system is now in place, allowing us to continuously refine messaging based on real performance data.
- You’ve helped increase lead volume and quality by creating high-impact content tailored to our ICPs, and improved efficiency by repurposing and distributing content strategically.
- You’ve implemented meaningful reporting dashboards to track content performance, attribution, and influence on pipeline and revenue.
- You’re now recognised across the business as the go-to expert for content strategy, brand storytelling, and audience engagement.
About You
You’re a creative, data-informed marketer who knows how to turn complex ideas into compelling content. You get the world of social video and understand how content drives results.
What You Bring:
- Proven experience in B2B content marketing, ideally in media, SaaS, or content tech.
- A deep understanding of content strategy, brand storytelling, and SEO best practice.
- Strong writing and editing chops—you know how to craft content that converts.
- Experience collaborating with sales, performance marketing, and product teams.
- Familiarity with tools like HubSpot, GA4, Tableau and content analytics platforms.
What You’ll Get
- A high-impact, high-ownership role in a fast-growing media tech company.
- Competitive salary.
- You will have a key role in the company and will report to the CEO. We envisage the role will be building out a team in due course.
- Hybrid model: 3-days-a-week at our London HQ.
- The chance to shape how user-generated video is monetised effectively at scale.
- A smart, ambitious, and supportive team that’s building something meaningful.
Our Commitment to Inclusion
We’re committed to building a team where everyone feels welcome and supported, regardless of race, gender, age, religion, identity, or background. If you need accommodations during the process, just let us know.
- B2B Content Marketing Lead (London) employer: Newsflare Limited
Contact Detail:
Newsflare Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land - B2B Content Marketing Lead (London)
✨Tip Number 1
Familiarise yourself with Newsflare's platform and its unique value proposition. Understanding how we connect storytellers with publishers will help you articulate your vision for our B2B content marketing strategy during discussions.
✨Tip Number 2
Showcase your knowledge of the latest trends in B2B content marketing, especially in the media and SaaS sectors. Being able to discuss current strategies and tools will demonstrate your expertise and readiness to lead our content initiatives.
✨Tip Number 3
Prepare examples of successful content campaigns you've led in the past. Highlight how these campaigns drove engagement and conversions, as this will illustrate your ability to create impactful content that aligns with our sales goals.
✨Tip Number 4
Network with professionals in the media tech space and engage with relevant online communities. This can provide insights into industry challenges and opportunities, which you can leverage to position yourself as a thought leader in your interviews.
We think you need these skills to ace - B2B Content Marketing Lead (London)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the B2B Content Marketing Lead position at Newsflare. Tailor your application to highlight how your skills and experiences align with their needs.
Craft a Compelling CV: Your CV should clearly showcase your proven experience in B2B content marketing, particularly in media or SaaS. Highlight specific achievements that demonstrate your ability to create impactful content strategies and drive engagement.
Write a Strong Cover Letter: In your cover letter, express your passion for storytelling and how it connects to the role. Discuss your understanding of social video and how you can contribute to Newsflare's mission. Be sure to mention any relevant tools you are familiar with, like HubSpot or GA4.
Showcase Your Writing Skills: Since strong writing is crucial for this role, consider including samples of your work or links to published content. This will give the hiring team a clear idea of your writing style and ability to craft content that converts.
How to prepare for a job interview at Newsflare Limited
✨Showcase Your Content Strategy Skills
Be prepared to discuss your previous experience in B2B content marketing. Highlight specific strategies you've implemented and the results achieved, especially in media or SaaS environments.
✨Demonstrate Your Understanding of SEO
Since SEO is crucial for this role, come equipped with examples of how you've optimised content for search engines in the past. Discuss any tools you’ve used, like HubSpot or GA4, to track performance.
✨Prepare for Collaboration Questions
Expect questions about how you’ve worked with sales and marketing teams in the past. Be ready to share examples of successful collaborations that led to impactful content or campaigns.
✨Bring Data-Driven Insights
The role requires a data-informed approach, so be ready to talk about how you've used metrics to refine content strategies. Prepare to discuss any dashboards or reporting tools you've created to track performance.
