Product Marketing Executive

Job Description

Your Team: You’ll be joining the Sales Enablement team within the Commercial Revenue department to accelerate and assist in the fantastic work we have been doing in the Product Marketing space reporting into the Product Marketing Lead.

The Commercial Revenue team is responsible for growing and diversifying revenue streams through evolving and enhancing our products and processes, always leading with data and insight.

Your Role: We’re looking for a talented Product Marketing Exec with a passion for connecting with customers. You\’ll work closely with a growing Product Marketing team and at the intersection of Product, Sales, Strategy and Marketing to ensure that clients and prospects understand the value of News UK\’s proposition in the market.

You will add value to News UK by working within the Sales Enablement team and working closely with the Commercial Sales Teams to deliver best in class sales enablement collateral, learning support and deliver forward thinking product marketing materials. You will be reporting to the Product Marketing Lead whose team has been instrumental in accelerating our internal and external presence.

You will work closely with data teams to leverage our first party data and create increased awareness of News UK products and our 1PD strategy, Nucleus. All in order to help win business and drive revenue.

Our Product Marketing function sits within the Sales Enablement division, a fundamental part of the Commercial Revenue team. You’ll be working with passionate people to design, develop and deliver best-in-class product marketing and sales enablement materials to win new business as well as drive adoption and engagement amongst our internal sales teams across all of News UK’s brands.

Day to day:

• As Product Marketing executive you will be an integral connector between our product, tech and sales teams, working closely with each and acting as a product evangelist internally to ensure adoption and understanding of products within our sales team.

• Assist with the creation and maintenance of insight-led sales enablement material including training materials, playbooks, presentations, thought-leadership pieces and other resources to equip the sales team with the knowledge they need to succeed.

• Assist the PML with the creation and implementation of our sales enablement and product marketing strategies, aligned to the company’s overall goals and sales objectives. This includes identifying areas for improvement in the go-to-market (GTM) and sales process and developing plans to address them

• Support the PML with market and competitor analysis, staying up to date on industry trends, competitor strategies, and market changes which is vital for effective sales enablement and product marketing strategies and messaging.

• Assist with the development and execution of the product Go-to-Market strategy (GTM) and existing product updates, including identifying target markets, assisting with launch plans and collaborating with cross-functional teams to ensure successful launches.

What we are looking for:

• Industry experience in media, ad tech or data would be a plus.

• Experience in B2B marketing or relevant experience within a B2C space..

• Track record of delivering considered marketing, copywriting and sales enablement strategies and material.

• Ability to effectively manage multiple projects and stakeholders with strong communication skills.

• Excellent written and verbal communication skills.

• A keen interest in design with ability to utilise Adobe CC programmes.

• Strong analytical skills.

• An understanding of Salesforce, Adpoint and Confluence are a bonus.

What’s in it for you?:

• You’ll work with huge, passionate brands (The Sun, The Times & The Sunday Times & News Broadcasting), getting the chance to play a pivotal role in their metamorphosis from traditional print powerhouses to digital first lifestyle destinations.

• Working within a large commercial team; learning off of and collaborating with sales, marketing, product and tech stakeholders.

• Interact with diverse departments ranging from salespeople, creative content producers, and technical specialists to leading marketers.

• We invest in our talent, supporting technical and soft skill development including access to LinkedIn Learning.

• Competitive salary package and benefits (full list available upon request).

We are News UK

One of the leading media businesses in the UK and Ireland, our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio, talkRADIO and Virgin Radio UK, and we have market-leading local radio stations across Ireland. In 2022 we launched TalkTV, a major new TV channel available to everyone across the UK, delivering a schedule of news, current affairs, entertainment and sport, with Piers Morgan in a primetime evening show. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning digital and print, audio and video, events and experiences, our brands are home to a plurality of opinion, representing the diverse communities we serve. News UK is wholly owned by News Corp.

Life at News

At News UK our people are our heartbeat – they are the driving force behind our brands and we want to enable people to thrive. Some of us work flexibly, in many different ways. We encourage you to talk to us about the flexibility you would like. Many of us work in a hybrid way between one of the News UK & Ireland offices and remotely.

We champion diversity and inclusion , we strive to maximise and encourage every individual’s potential and ensure everyone feels valued. We support this through our Diversity Board, D&I strategy & training, creating more diverse content and our intern and apprenticeship programmes. We also have 11 employee-led networks.

We take pride in looking after our amazing talent at News UK supporting the Health and Wellbeing of our staff. Some of what we offer includes:

• A generous pension scheme with employer contributions of up to 5%;

• 25 days holiday and up to 4 volunteering days per year;

• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks;

• Wide range of training available, plus full LinkedIn Learning access.

• Private medical insurance covering pre-existing conditions

• Discounted gym memberships, ClassPass at Home, weekly virtual HIIT, yoga and run club classes

• ‘Bikes for Work’ scheme

• Access to wellbeing benefits such as physio/massage and counselling

Equal opportunities:

We are a diverse team and strive to maximise and encourage every individual’s potential. We want to create a productive environment where everyone feels valued, and where talents are fully recognised, utilised and celebrated.

News UK is an equal opportunities employer and is committed to providing equal opportunities for all its employees and applicants. We oppose all forms of discrimination in the workplace.

We thrive when we champion diversity and inclusion. We make better decisions, we’re stronger and happier, and it’s the right thing to do.

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