Acquisition Lead in England

Your Team: You will be joining the Marketing team, a commercially driven and strategic group focused on the digital evolution of The Sun. We work at the intersection of content and commerce, collaborating closely with editorial, product, and data teams to grow our subscriber community and deliver measurable business impact.

Your Role: The Sun is looking for a commercially driven and strategic Acquisition Lead to lead audience and subscription growth across our owned channels. Reporting to the Head of Acquisition, this role will be pivotal in planning and delivering campaigns that convert readers into paying subscribers — using data-driven strategies, compelling value propositions, and optimised user journeys. You will work closely with editorial, product, CRM, design, and analytics teams to create seamless conversion experiences across our owned channels. This is a hands-on, high-impact role focused on measurable results, ideal for someone with a strong understanding of acquisition marketing in a digital environment.

Day to day you will:

• Own and execute the subscription acquisition strategy across all owned channels, including app, email, push notifications, and social.
• Develop and optimise both always-on and tactical campaigns to drive subscriber growth through robust testing and experimentation.
• Utilise data and audience insights to identify high-conversion opportunities and craft targeted messaging that resonates with our readers.
• Partner with editorial and design teams to ensure acquisition messaging aligns perfectly with our brand tone and content strategy.
• Collaborate with CRM and Retention teams to create a smooth transition from the point of acquisition into long-term onboarding.
• Track and report on acquisition performance, focusing on key metrics such as CPA, conversion rates, and ROI to inform future investments.
• Stay ahead of industry trends and competitor activity to continuously improve our strategic approach.

What we're looking for from you:

• Proven experience in acquisition marketing, preferably in a subscription, publishing, or digital media environment.
• Deep understanding of owned digital channels and how to use them to drive performance.
• Strong commercial acumen and performance mindset.
• Ability to translate insights into actionable plans and clear reporting.
• Comfortable working cross-functionally in a fast-paced, content-rich environment.
• Exceptional project management and stakeholder engagement skills.
• Strong copy and creative instincts, especially in positioning value propositions.

If you think you have what it takes but don't tick every requirement on the list, please do apply. We recognise that considering someone's potential as well as their experience is a great way to hire. We want to hear from people who have a passion to learn and develop.

At News UK, we embrace a hybrid work model, currently requiring a minimum of three days per week in the office. This approach fosters collaboration, innovation, and team spirit within our workspace.

We are committed to representing the rich variety of voices that make up our society and champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long term sustainable growth.