Conversion Lead

Your Team
You will be part of a dynamic and evolving team at The Sun, driving digital growth and performance. Sitting within the Sun Business Unit at News UK, Sun Publishing is responsible for sales, operations, commercial product strategy, and partnerships across The Sun’s platforms. Our team works collaboratively to create compelling digital strategies that drive revenue and user engagement.

Your Role
We have a fantastic opportunity for a Conversion Lead to join our fast-paced, high-impact Customer Marketing team to support News UK’s objectives to grow digital subscriptions and revenue for The Sun. A pivotal role within the marketing team, your role will focus on creating a seamless and persuasive online experience that will improve subscription conversion rates for our new Sun Club membership. Blending creativity, data analysis and user experience, you will identify opportunities for A/B and multivariate testing, whilst working closely with internal stakeholders to own the onsite customer journey.

Day to day you will:

• Develop and own a robust testing program designed to improve onsite and app subscription conversion.
• Run A/B and multivariate tests to gather deep insights into how various elements interact and impact user behaviour.
• Interpret results quickly to provide unique insights and clear recommendations for future CRO experiments.
• Partner with the Product team to lead the development of enhanced onsite journeys based on successful experimental data.
• Analyse every stage of the subscription conversion funnel to identify and act on opportunities for better engagement.
• Collaborate with Analytics, Performance Marketing, and CRM teams to ensure a consistent and high-performing experience across all channels.
• Manage and activate onsite sales, providing strategic recommendations to wider marketing stakeholders.
• Oversee all landing pages to ensure they effectively support subscription campaign activity across the business.

What we’re looking for from you:

• Background in acquisition marketing with a focus on digital growth.
• Familiarity with tools such as Zephyr or Purchasely is highly desirable.
• Comfort in using data and analytical results to inform strategic decision-making.
• Positive attitude with a strong willingness to learn and adapt in a fast-paced environment.
• Genuine passion for The Sun brand and its digital evolution.

If you think you have what it takes but don’t tick every requirement on the list, please do apply. We recognise that considering someone’s potential as well as their experience is a great way to hire. We want to hear from people who have a passion to learn and develop.

Benefits
Some of our benefits include:

• Private medical insurance including coverage for pre-existing conditions.
• Discounted gym memberships, free ClassPass at Home, weekly in person/ virtual exercise classes.
• ‘Bikes for Work’ and ‘Electric Car’ scheme.
• Up to 60% discount on Harper Collins books.
• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks.
• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times.
• Weekly virtual panel chats with top journalists and celebrities.
• Access to wellbeing benefits such as EAP, physio/massage and counselling.
• A generous pension scheme with employer contributions of up to 5%.
• Wide range of training available, plus full LinkedIn Learning access.
• 25 days holiday, plus bank holidays and up to 4 volunteering days per year.

We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you to apply for any of our roles please contact us on careers@news.co.uk.