At a Glance
- Tasks: Design and implement advanced digital analytics solutions for major media properties.
- Company: Join News UK, a leading media business reaching 40 million people monthly.
- Benefits: Enjoy hybrid working, generous leave, training access, and wellness perks.
- Why this job: Be part of a dynamic team driving innovation in digital analytics.
- Qualifications: Experience in digital analytics, tag management tools, and web technologies required.
- Other info: Diversity and inclusion are key; we value potential as much as experience.
The predicted salary is between 43200 - 72000 £ per year.
Location: London Bridge
Contract: Permanent
We are News UK: One of the leading media businesses in the UK and Ireland, our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio, Talk and Virgin Radio UK, and we have market-leading local radio stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning digital and print, audio and video, events and experiences, our brands are home to a plurality of opinion, representing the diverse communities we serve.
Team: We are Data Tech, a programme comprising agile, cross-functional teams based in London and Bangalore. Our focus is on capturing, managing, and utilising customer, clickstream, and content data to drive growth and increase revenue. By building data platforms, front-end products, and predictive models, we empower teams across News UK, including newsroom editors, marketing, advertising, and product teams.
Role: As a Senior Digital Analytics Engineer you’ll design and implement advanced digital analytics solutions across News Group Newspapers' media properties. These include thetimes.com, thesun.co.uk, dreamteamfc.com, sunsavers.co.uk, and their associated mobile applications. The properties are built using a range of technologies, including traditional HTML websites, single-page applications, native mobile apps, and off-platform solutions like Accelerated Mobile Pages (AMP).
Day to Day You Will:
- Manage the web analytics Solution Design Reference for all digital products.
- Supervise analytics implementation engineers, ensuring their work is accurate and optimised.
- Offer expert-level guidance on analytics implementation to team members.
- Collaborate with DevOps to oversee the release process for tracking tool updates.
- Deploy and configure tracking solutions using advanced tag management tools.
- Configure and maintain report suites and variables within web analytics platforms.
- Produce technical specifications for development teams to implement data layers on websites and mobile apps.
- Test, audit, and document tracking solutions, addressing gaps and providing clear explanations to other teams.
What We Are Looking For In You:
- Extensive experience in designing and implementing complex digital analytics solutions for web and mobile apps.
- Expert knowledge of tag management tools.
- Proficient in configuring tracking pixels, analytics, and marketing technologies.
- Advanced expertise in setting up Google Analytics Accounts, Properties, Custom Dimensions, and Metrics.
- Strong understanding of web technologies, including JavaScript, HTML, and CSS.
- Familiarity with mobile application development methodologies.
- Deep knowledge of advanced features in analytics and marketing technologies.
- Skilled in working within agile, cross-functional teams across global locations, with strong communication and collaboration abilities.
If you believe you have the skills and passion to succeed, even if you don’t meet every requirement on the list, we encourage you to apply. We value potential just as much as experience and are eager to hear from individuals who are enthusiastic about learning and growing with us.
At News UK, we know the value of working together, which is why we operate a hybrid working policy with a minimum of three days a week in the office. Being in the office allows us to collaborate, innovate, and thrive as a team in our vibrant and dynamic workspace. Some roles may require more office-based days depending on the nature of the position, so we encourage you to speak with your recruiter to learn more about what’s required for your role.
Life at News: Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information. To do this, we believe our employees must represent different backgrounds, perspectives and experiences. We strive to maximise and encourage every individual’s potential and ensure everyone feels valued. We support this through our Diversity, Equity and Inclusion Strategy, which focuses on three main priorities - attracting talent from a wider, more representative pool, developing equity programmes to drive better representation in our leadership, and ensuring diversity and inclusivity in our workforce as well as the journalism and content we produce.
Benefits: Some of our benefits include:
- Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks.
- Wide range of training available, plus full LinkedIn Learning access.
- Private medical insurance including coverage for pre-existing conditions.
- Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes.
- ‘Bikes for Work’ and ‘Electric Car’ scheme.
- Up to 60% discount on Harper Collins books.
- Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times.
- Weekly virtual panel chats with top journalists and celebrities.
- Access to wellbeing benefits such as EAP, physio/massage and counselling.
- A generous pension scheme with employer contributions of up to 5%.
- 25 days holiday, plus bank holidays and up to 4 volunteering days per year.
We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you apply for any of our roles please contact us.
Senior Digital Analytics Engineer employer: NEWS UK-1
Contact Detail:
NEWS UK-1 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Analytics Engineer
✨Tip Number 1
Familiarise yourself with the specific digital analytics tools mentioned in the job description, such as Google Analytics and tag management tools. Having hands-on experience or certifications in these tools can set you apart from other candidates.
✨Tip Number 2
Showcase your ability to work in agile, cross-functional teams by highlighting relevant experiences in your discussions. Be prepared to share examples of how you've collaborated with different departments to implement analytics solutions.
✨Tip Number 3
Research News UK's various media properties and understand their digital landscape. Being knowledgeable about their brands and how they utilise data can help you tailor your conversations during interviews.
✨Tip Number 4
Prepare to discuss your approach to testing and auditing tracking solutions. Be ready to explain how you identify gaps and ensure accuracy in analytics implementations, as this is a key responsibility of the role.
We think you need these skills to ace Senior Digital Analytics Engineer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in digital analytics solutions, particularly for web and mobile apps. Use specific examples that demonstrate your expertise with tag management tools and Google Analytics.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data analytics and how it aligns with News UK's mission. Mention your ability to work within agile teams and your strong communication skills, as these are key attributes they are looking for.
Showcase Relevant Skills: Clearly outline your technical skills related to JavaScript, HTML, CSS, and any experience with mobile application development methodologies. This will help you stand out as a candidate who meets their requirements.
Highlight Collaborative Experience: Since the role involves collaboration with various teams, include examples of past projects where you successfully worked with cross-functional teams. This will demonstrate your ability to thrive in a team-oriented environment.
How to prepare for a job interview at NEWS UK-1
✨Showcase Your Technical Skills
As a Senior Digital Analytics Engineer, you'll need to demonstrate your expertise in designing and implementing complex digital analytics solutions. Be prepared to discuss specific projects where you've successfully used tag management tools, Google Analytics, and web technologies like JavaScript, HTML, and CSS.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities. Prepare examples of how you've tackled challenges in analytics implementation or collaborated with cross-functional teams. This will show your ability to think critically and work effectively within agile environments.
✨Understand the Company’s Brands
Familiarise yourself with News UK's various media properties, such as The Times and The Sun. Understanding their audience and content will help you tailor your responses and demonstrate your enthusiasm for contributing to their success.
✨Emphasise Collaboration and Communication
Highlight your experience working in cross-functional teams and your ability to communicate complex technical concepts to non-technical stakeholders. This is crucial for a role that involves supervising analytics implementation engineers and collaborating with DevOps.