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For Companies At a Glance
- Tasks: Maximize programmatic ad revenues and enhance reporting platforms through data analysis.
- Company: Join News Corp’s global tech team, a leader in programmatic advertising.
- Benefits: Enjoy a collaborative work environment with opportunities for growth and innovation.
- Why this job: Be at the forefront of digital advertising, driving impactful strategies with data insights.
- Qualifications: Strong analytical skills, experience with SQL, and a degree in a related field required.
- Other info: Ideal for self-starters who thrive in a fast-paced, data-driven environment.
The predicted salary is between 36000 - 60000 £ per year.
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets
Job Description :
Your role:
Focusing on News Corp’s global digital portfolio, the Senior Programmatic Analyst, situated within the global tech programmatic team, plays a pivotal role in maximizing programmatic advertising yield across our many diverse markets. This highly data-centric role involves maintaining and enhancing comprehensive programmatic reporting platforms, ensuring data accuracy, consistency, and reliability.
The analyst will identify meaningful business outcomes and extract valuable insights from billions of rows of data to inform strategy and drive results. Close collaboration with programmatic leads from each individual business unit is essential to align strategies and ensure optimal performance, leveraging data-driven insights to enhance the programmatic ad stacks across News Corp’s properties.
Day to day you will:
● Maximize programmatic ad revenues by developing effective yield strategies.
● Continually analyse and improve the programmatic ad stack, ad server, revenue opportunities/risks.
● Identify and propose revenue-boosting opportunities through detailed analysis of product, audience, and inventory performance data.
● Develop quantitative analysis, statistical models, A/B and multivariate testing to support stakeholder decision-making.
● Maintain and enhance all programmatic reporting platforms and analysis tools.
● Ensure data quality and reliability by working closely with data & technology teams to sustain the integrity of log level data and programmatic reporting data pipelines.
● Monitor key performance metrics, identifying trends and opportunities for improvement.
● Align strategies with business unit programmatic leads to optimize performance across different markets.
● Collaborate with key stakeholders to anticipate, identify and capitalise on business development opportunities.
● Stay informed of the latest industry trends to uncover potential new areas for revenue growth.
What we’re looking for from you:
● Solid understanding of the programmatic advertising ecosystem and digital inventory management.
● Strong analytical skills with the ability to organise, analyse and scrutinise substantial amounts of data with precision and attention to detail.
● Knowledge of data manipulation using a SQL based tool (eg. BigQuery, SQL, etc.), as well as data visualisation (eg. Looker, Tableau, etc.). Python is a plus.
● Experience in working with big data sets (billions of rows) is preferred.
● Advanced Microsoft Excel experience.
● Degree in Mathematics, Statistics, Economics, Computer Science or related field.
● Strong organisational, time management, written and communication skills.
● Ideal candidate is someone who possesses the ability to take initiative and drive projects with minimal supervision.
Job Category:
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Senior Programmatic Analyst employer: News Corporation
Contact Detail:
News Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Programmatic Analyst
✨Tip Number 1
Familiarize yourself with the programmatic advertising ecosystem. Understanding how different components interact will help you speak confidently about strategies and insights during interviews.
✨Tip Number 2
Brush up on your SQL skills, especially with tools like BigQuery. Being able to manipulate and analyze large datasets is crucial for this role, so consider working on sample projects to showcase your abilities.
✨Tip Number 3
Stay updated on industry trends and emerging technologies in programmatic advertising. This knowledge will not only help you in interviews but also demonstrate your passion for the field.
✨Tip Number 4
Network with professionals in the programmatic advertising space. Engaging with others can provide insights into the role and may even lead to referrals, increasing your chances of landing the job.
We think you need these skills to ace Senior Programmatic Analyst
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Senior Programmatic Analyst position. Tailor your application to highlight your relevant experience in programmatic advertising and data analysis.
Highlight Your Skills: Emphasize your strong analytical skills and experience with SQL-based tools and data visualization software. Provide specific examples of how you've used these skills to drive results in previous roles.
Showcase Relevant Experience: Detail your experience working with large data sets and any projects where you've developed yield strategies or improved programmatic ad performance. Use metrics to quantify your achievements.
Craft a Compelling Cover Letter: Write a cover letter that connects your background to the job description. Discuss your passion for programmatic advertising and how your skills align with the company's goals. Make it personal and engaging to stand out.
How to prepare for a job interview at News Corporation
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with data analysis in detail. Highlight specific projects where you successfully organized and scrutinized large datasets, and be ready to explain the methodologies you used.
✨Demonstrate Knowledge of Programmatic Advertising
Familiarize yourself with the programmatic advertising ecosystem. Be ready to discuss current trends and how they might impact revenue strategies, as well as any relevant tools or platforms you've worked with.
✨Prepare for Technical Questions
Expect questions related to SQL and data visualization tools. Brush up on your skills with BigQuery or similar tools, and be ready to provide examples of how you've used them to drive insights and decisions.
✨Communicate Effectively
Strong communication skills are essential for this role. Practice articulating complex data findings in a clear and concise manner, and think about how you can align your insights with business objectives during the interview.
