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- Tasks: Lead the SEO strategy and collaborate with teams to enhance organic traffic and rankings.
- Company: Join Dow Jones, a global leader in news and business information with over 130 years of excellence.
- Benefits: Enjoy comprehensive healthcare, paid time off, wellness resources, and employee discounts.
- Why this job: Be part of a dynamic team shaping the digital landscape and driving innovation in SEO.
- Qualifications: 7+ years in SEO, with leadership experience and a strong analytical mindset required.
- Other info: This is a hybrid role, offering flexibility and a chance to work with top industry professionals.
The predicted salary is between 48000 - 84000 ÂŁ per year.
Senior Product Director, SEO – News Corp
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
**About the Team:** **Our Technology team drives the evolution of our Technology, Engineering, Data, Product and User Experience functions. With a keen focus on delivering cutting-edge solutions, we shape the digital landscape for our customers, readers, and users. From revolutionizing visuals to optimizing tools and harnessing the power of data, mobile, video, and social platforms, our team is committed to providing a seamless and immersive experience across all touchpoints. Collaborating closely with our newsrooms and strategic partners, we spearhead the development of groundbreaking products and technologies.** **About the Role:**
Dow Jones is seeking an experienced and strategic Senior Product Director of SEO to lead the development and execution of our SEO roadmap. In this senior role, you will oversee the optimization and evolution of our SEO strategy, ensuring we continuously grow organic traffic, improve rankings, and expand our acquisition funnel. You will collaborate closely with cross-functional teams including our newsrooms, marketing, engineering, and analytics team to drive innovative SEO solutions and impact.
As a leader in the engineering team, you will be involved in every aspect of the product development process, from brainstorming and ideation to production launch and on-going development. You will work closely with an engineering organization ensuring initiatives launch within scope, on time, with measurable impact.
**You Will:**
+ Develop and execute a long-term SEO product strategy that aligns with business objectives across multiple properties.
+ Stay ahead of industry trends, algorithm changes, and SEO best practices to ensure our strategies are future-proof.
+ Partner with Engineering, Design, Editorial, and Marketing teams to implement SEO strategies that optimize site architecture, content, and overall search visibility.
+ Act as the product owner for all SEO-related tools and features, managing product lifecycle from ideation to launch.
+ Facilitate open communication and alignment between departments to ensure a cohesive SEO roadmap.
+ Leverage analytics, performance metrics, and A/B testing to refine SEO strategies and prioritize high-impact initiatives.
+ Define and track key SEO metrics (traffic, rankings, conversions, etc.) and present regular performance reports to leadership teams.
+ Use competitive analysis and market research to identify opportunities and gaps in SEO performance.
+ Foster a culture of innovation, continuous learning, and proactive problem-solving within the team.
+ Own the product vision and roadmap for SEO-related features, tools, and platforms.
+ Work with the engineering team to ensure SEO considerations are integrated into the architecture and systems.
+ Prioritize and manage a backlog of SEO-related enhancements, ensuring timely and efficient delivery of initiatives.
**You Have:**
+ 7+ years of SEO experience, with at least 3+ years in a leadership role managing teams and SEO product strategy.
+ Proven experience in product management or product ownership within an SEO or digital marketing context.
+ Deep understanding of SEO best practices, search algorithms, and the technical elements of SEO (crawling, indexing, sitemaps, etc.).
+ Strong analytical mindset with the ability to use data to make informed decisions and track SEO success.
+ Experience with SEO tools such as Google Search Console, SEMrush, Ahrefs, News Dashboard, Screaming Frog, or similar.
+ Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders.
+ Experience managing large-scale SEO efforts across complex digital ecosystems (e-commerce, SaaS, or similar industries is a plus).
+ Demonstrated success in driving SEO growth for large-scale websites or platforms.
+ Familiarity with Agile methodologies and working in fast-paced, iterative development environments.
+ Experience working in media is a plus.
+ Comprehensive Healthcare Plans
+ Paid Time Off
+ Retirement Plans
+ Lifestyle programs & Wellness Resources
+ Family Care Benefits & Caregiving Support
+ Commuter Transit Program
+ Subscription Discounts
+ Employee Referral Program
Learn more about all our US benefits
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Reasonable accommodation: Dow Jones, Making Careers Newsworthy – We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at Please put “Reasonable Accommodation” in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: Dow Jones – Technology
Job Category: Software Product Engineering
Union Status:
Non-Union role
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
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Senior Product Director, SEO employer: News Corporation
Contact Detail:
News Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Director, SEO
✨Tip Number 1
Familiarise yourself with the latest SEO trends and algorithm updates. Being well-versed in current best practices will not only help you in interviews but also demonstrate your proactive approach to staying ahead in the field.
✨Tip Number 2
Network with professionals in the SEO and product management space. Attend industry events or webinars, and connect with current employees at Dow Jones on platforms like LinkedIn to gain insights into their culture and expectations.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven SEO growth in previous roles. Highlight your experience with tools like Google Search Console and SEMrush, and be ready to explain how you've used data to inform your strategies.
✨Tip Number 4
Showcase your leadership skills by discussing how you've managed cross-functional teams in the past. Emphasise your ability to foster collaboration between departments, as this is crucial for the Senior Product Director role at Dow Jones.
We think you need these skills to ace Senior Product Director, SEO
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant SEO experience, particularly in product management and leadership roles. Use specific examples of how you've driven SEO growth and collaborated with cross-functional teams.
Craft a Compelling Cover Letter: In your cover letter, express your passion for SEO and the media industry. Discuss your strategic vision for SEO and how it aligns with Dow Jones' objectives. Mention any innovative solutions you've implemented in previous roles.
Showcase Analytical Skills: Emphasise your analytical mindset by including metrics and data from past projects. Highlight how you've used tools like Google Search Console or SEMrush to drive SEO success and inform decision-making.
Research Dow Jones: Familiarise yourself with Dow Jones' products and their current SEO strategies. Mention specific publications or tools in your application to demonstrate your understanding of their business and how you can contribute.
How to prepare for a job interview at News Corporation
✨Showcase Your SEO Expertise
Be prepared to discuss your extensive experience in SEO, particularly any leadership roles you've held. Highlight specific strategies you've implemented that led to measurable growth in organic traffic and rankings.
✨Demonstrate Cross-Functional Collaboration
Since the role involves working closely with various teams, share examples of how you've successfully collaborated with engineering, design, and marketing teams in the past. Emphasise your ability to facilitate open communication and alignment across departments.
✨Stay Ahead of Industry Trends
Research current SEO trends and algorithm changes before the interview. Be ready to discuss how you would adapt the company's SEO strategy to stay competitive and future-proof their approach.
✨Prepare Data-Driven Insights
Bring along examples of key SEO metrics you've tracked in previous roles. Discuss how you've used analytics and A/B testing to refine strategies and prioritise initiatives, showcasing your strong analytical mindset.
