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- Tasks: Analyse pricing strategies and support data-driven decision-making for subscription growth.
- Company: Join The Times, a trusted newsbrand with over 600k digital subscribers and a rich history.
- Benefits: Enjoy hybrid working, generous leave, training access, and exclusive events.
- Why this job: Be part of a dynamic team shaping the future of media through data insights.
- Qualifications: Proficiency in SQL and Excel; a passion for media and consumer behaviour is essential.
- Other info: We value potential over experience and encourage all enthusiastic learners to apply.
The predicted salary is between 28800 - 43200 £ per year.
**Job Title: Pricing & Planning Analyst**
**Location: London**
**Contract: Permanent**
The Times and The Sunday Times represent a combined 400 years of covering news and providing authoritative, credible, responsible, trusted comment and analysis on the UK and the world. Founded in 1785, The Times is Britain’s most trusted newsbrand and is the home of authoritative and credible journalism. The Sunday Times celebrated its 200th year in 2022, and has always been relied upon to challenge, entertain, inspire and inform its readers.
Together, the two titles boast over 600k digital-only subscribers and have earned some of the industry’s most prestigious awards for investigations, foreign reporting, feature writing, and interviews. At the 2024 Press Awards, The Times was named Daily Newspaper of the Year, while The Sunday Times took home Sunday Newspaper of the Year.
Times Media includes newsbrands The Times, The Sunday Times and the Times Literary Supplement (TLS), and expanding into audio in 2020 with the launch of Times Radio and a portfolio of award-winning podcasts including The Story, How to Win An Election and Off Air with Jane and Fi.
**Team:** The Strategic Planning & Pricing team is part of the broader Customer Engagement & Planning function. It is responsible for shaping the future of our consumer subscription business. The team develops pricing strategies, forecasts subscription performance, and supports long-term growth planning using data-driven insights.
Our team works collaboratively with Finance, Marketing, Product, Data & Insights, and Editorial teams to provide commercial recommendations that inform acquisition and retention strategies.
**Role:** As a Planning & Pricing Analyst, you will support the day-to-day analytics and reporting needs of the Strategic Pricing & Planning team. This role is ideal for someone who is data-curious, commercially minded, and eager to learn how pricing, trading performance, and strategic planning contribute to the success of a modern media business.
You will be instrumental in transforming performance data into actionable insights, helping to optimise pricing, track subscriber trends, and support strategic decision-making.
**Day to day you will:**
+ Analyse pricing and trading performance across the subscription lifecycle, including traffic, acquisition, retention, and reactivation.
+ Create, automate, and maintain recurring reports and dashboards focusing on key performance indicators such as volume, revenue, traffic, engagement, and lifetime value.
+ Support the evaluation of pricing tests and new propositions in collaboration with Finance and Data teams.
+ Assist finance and data scientists in modelling the lifetime value of different customer segments.
+ Conduct competitor pricing analysis and monitor market trends.
+ Perform cohort and behavioural analyses to uncover patterns in subscriber behaviour.
+ Contribute to scenario modelling and strategic planning to inform growth initiatives.
+ Prepare concise performance summaries and presentations for stakeholders.
+ Collaborate with acquisition and retention teams to derive insights and identify risks and opportunities from performance data.
**What We’re Looking For**
+ A keen interest in subscription businesses, media, and consumer behaviour.
+ Proficiency in SQL (essential) and familiarity with Google BigQuery (ideal but not required).
+ Strong Excel skills (pivot tables, formulas) and the ability to present findings effectively using PowerPoint or Google Slides.
+ Experience in data modelling (ideal but not required).
+ Logical thinking with a proactive, problem-solving mindset.
+ Excellent communication skills, with the ability to translate complex data into actionable insights.
+ A highly organised and detail-oriented approach, with a desire to grow professionally.
+ Familiarity with concepts such as lifetime value (LTV), churn, retention metrics, or A/B testing (a bonus).
If you believe you have the skills and passion to succeed, even if you don’t meet every requirement on the list, we encourage you to apply. We value potential just as much as experience and are eager to hear from individuals who are enthusiastic about learning and growing with us.
**At News UK, we know the value of working together, which is why we operate a hybrid working policy with a minimum of three days a week in the office. Being in the office allows us to collaborate, innovate, and thrive as a team in our vibrant and dynamic workspace. Some roles may require more office-based days depending on the nature of the position, so we encourage you to speak with your recruiter to learn more about what’s required for your role.**
**We are News UK** **:** One of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio, Talk and Virgin Radio UK, and we have market-leading local radio stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multiplatform brands are home to a plurality of opinion, representing the diverse communities we serve. News UK is wholly owned by News Corp.
**Life at News**
Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.
To do this, we believe our employees must represent different backgrounds, perspectives and experiences. We strive to maximise and encourage every individual’s potential and ensure everyone feels valued. We support this through ourDiversity, Equity and Inclusion Strategy ( , which focuses on three main priorities – attracting talent from a wider, more representative pool, developing equity programmes to drive better representation in our leadership, and ensuring diversity and inclusivity in our workforce as well as the journalism and content we produce. We also currently have12 employee led networks and groups ( that support our strategy and connect like minded employees socially.
Some of our benefits include:
+ Maternityleave up to 18 weeks full basic salary &paternityleave up to 2 weeks
+ Wide range oftrainingavailable, plus full LinkedIn Learning access
+ Private medical insuranceincluding coverage for pre-existing conditions
+ Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes
+ ‘Bikes for Work’and ‘Electric Car’ scheme
+ Up to 60% discount on Harper Collins books
+ Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
+ Access towellbeing benefitssuch as EAP, physio/massage and counselling
+ A generouspensionscheme with employer contributions of up to 5%
+ 25 daysholiday, plus bank holidays and up to 4volunteeringdays per year
We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you apply for any of our roles please contact us on (email protected) .
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Pricing & Planning Analyst employer: News Corporation
Contact Detail:
News Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Pricing & Planning Analyst
✨Tip Number 1
Familiarise yourself with the latest trends in subscription models and pricing strategies within the media industry. This knowledge will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Brush up on your SQL skills, as proficiency in this area is essential for the role. Consider working on small projects or online exercises that involve data analysis to demonstrate your capabilities.
✨Tip Number 3
Network with professionals in the media and analytics fields. Attend industry events or join relevant online forums to connect with others who can provide insights or even referrals for the position.
✨Tip Number 4
Prepare to discuss how you've used data to drive decisions in past experiences. Be ready to share specific examples of how your analytical skills have led to successful outcomes, as this will showcase your fit for the role.
We think you need these skills to ace Pricing & Planning Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience and skills that align with the role of a Pricing & Planning Analyst. Emphasise your analytical skills, proficiency in SQL, and any experience with data modelling or subscription businesses.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the media industry and your understanding of consumer behaviour. Mention specific examples of how your skills can contribute to the Strategic Planning & Pricing team’s goals.
Showcase Your Analytical Skills: Provide examples in your application that demonstrate your ability to analyse data and derive actionable insights. Discuss any relevant projects or experiences where you successfully used data to inform decision-making.
Highlight Communication Skills: Since the role requires translating complex data into actionable insights, make sure to highlight your communication skills. Include examples of presentations or reports you've created that effectively conveyed your findings to stakeholders.
How to prepare for a job interview at News Corporation
✨Show Your Data Skills
As a Pricing & Planning Analyst, you'll be working with data daily. Be prepared to discuss your experience with SQL and Excel, and if possible, bring examples of reports or dashboards you've created in the past.
✨Understand Subscription Models
Familiarise yourself with subscription business models and key metrics like lifetime value (LTV) and churn rates. Being able to discuss these concepts will demonstrate your interest and understanding of the role.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and logical thinking. Practice answering scenario-based questions where you might need to analyse data and make recommendations based on your findings.
✨Communicate Clearly
You'll need to translate complex data into actionable insights. Practice explaining your past projects or analyses in a clear and concise manner, as effective communication is key in this role.
