At a Glance
- Tasks: Create bold marketing campaigns that engage audiences and drive sales for bestselling nonfiction.
- Company: Join the award-winning HarperNonFiction team at HarperCollins Publishers.
- Benefits: Enjoy a hybrid working model, 28 days holiday, and a competitive salary.
- Other info: Collaborative environment with opportunities for creativity and professional growth.
- Why this job: Be part of exciting projects at the intersection of publishing, entertainment, and digital culture.
- Qualifications: Experience in marketing with a passion for storytelling and audience engagement.
The predicted salary is between 38000 - 42000 £ per year.
An exciting opportunity has arisen to join the multi award‑winning HarperNonFiction marcomms team as either a Marketing Manager or Senior Marketing Manager, depending on experience. HarperNonFiction is one of the UK’s leading entertainment and lifestyle publishers, home to some of the biggest names and bestselling brands in nonfiction.
This is an opportunity to work on campaigns at the intersection of publishing, entertainment, digital culture and media. We are looking for a creative, commercially minded and digitally fluent marketer who is excited by big ideas, cultural conversation and creating standout campaigns that drive engagement, awareness and sales.
The successful candidate will lead and shape integrated campaigns across our Entertainment, Lifestyle and Mudlark publishing verticals, working closely with authors, agents, media partners and internal teams to create standout publishing moments for some of the most recognisable brands and voices in nonfiction.
Key tasks and accountabilities:- Develop bold, creative and commercially effective campaigns that build engagement, cultural conversation and sales.
- Lead integrated marketing campaigns across print, digital, social, audio, partnerships, retail and live opportunities.
- Create best‑in‑class campaign strategies tailored to authors, brands and audiences across a wide range of nonfiction genres.
- Identify innovative opportunities to amplify authors, maximise discoverability and extend campaign reach across emerging platforms and media.
- Work closely with authors, agents and internal stakeholders to shape campaign positioning and maximise visibility.
- Deliver campaign assets and activity including advertising, content, partnerships, influencer and creator outreach, social media marketing, copywriting and retail support materials.
- Manage campaign budgets, timelines and external partners effectively, ensuring activity is delivered creatively, strategically and efficiently.
- Use audience insight, analytics and campaign reporting to evaluate performance, optimise activity and inform future publishing and marketing strategy.
- Contribute to acquisition pitches and publishing strategy discussions with agents and authors.
- Build strong relationships with media, creator, platform and brand partners to maximise campaign impact and visibility.
- Work collaboratively across Editorial, Publicity, Sales and International teams to deliver integrated publishing campaigns.
- Champion new ideas, digital innovation and shared learning within the wider marketing team.
- Proven experience delivering ambitious, audience‑focused marketing campaigns with clear commercial impact.
- Strong creative instincts and a track record of developing standout campaign ideas.
- Deep understanding of digital marketing, social platforms, audience engagement and contemporary media culture.
- Excellent communication and relationship‑building skills, with confidence working across multiple stakeholders and creative personalities.
- Commercially aware, analytical and comfortable using data and insight to inform decisions.
- Highly organised, proactive and able to manage multiple projects in a fast‑paced environment.
- Experience in publishing is welcome but not essential; we are equally interested in candidates from entertainment, media, podcasting, talent, consumer brands or other creative industries.
- Passionate about storytelling, culture and the role that books play within wider entertainment and media conversation.
- Curious about emerging trends, platforms and campaign formats, with an entrepreneurial approach to marketing.
- Collaborative, generous and excited to contribute to a creative, ambitious and supportive team culture.
Benefits: Hybrid working model (3 days in the office), 28 days holiday plus.
Marketing Manager/Senior Marketing Manager, HarperNonFiction in London employer: News Corporation
Contact Detail:
News Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager/Senior Marketing Manager, HarperNonFiction in London
✨Tip Number 1
Network like a pro! Reach out to people in the publishing and marketing industries, especially those connected to HarperCollins. Attend events, join online forums, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, come prepared with ideas for campaigns or strategies that could work for HarperNonFiction. This will demonstrate your passion and understanding of their brand, making you stand out from the crowd.
✨Tip Number 3
Be ready to discuss your past successes! Think of specific examples where you've led successful marketing campaigns or projects. Use metrics to back up your achievements, as numbers speak volumes in the marketing world. This will help us see how you can bring value to our team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at HarperNonFiction. Don’t forget to tailor your application to highlight your fit for the role!
We think you need these skills to ace Marketing Manager/Senior Marketing Manager, HarperNonFiction in London
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine! Use engaging language and examples that reflect your unique approach to marketing. We want to see how you think outside the box and come up with bold ideas.
Tailor Your Application: Make sure to tailor your CV and cover letter to the specific role at HarperNonFiction. Highlight relevant experiences and skills that align with the job description. We love seeing candidates who take the time to connect their background to what we do!
Be Data-Driven: Don’t forget to mention any experience you have with data and analytics. Show us how you've used insights to shape campaigns in the past. We’re looking for someone who can blend creativity with a solid understanding of audience engagement.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at News Corporation
✨Know Your Audience
Before the interview, research HarperNonFiction and its authors. Familiarise yourself with their recent campaigns and understand what makes them tick. This will help you tailor your responses and show that you're genuinely interested in their work.
✨Showcase Your Creativity
Prepare to discuss specific marketing campaigns you've led or contributed to. Highlight your creative ideas and how they drove engagement and sales. Be ready to brainstorm new campaign concepts on the spot to demonstrate your innovative thinking.
✨Be Data-Driven
Since the role requires a strong analytical mindset, come prepared with examples of how you've used data to inform your marketing strategies. Discuss how audience insights have shaped your campaigns and be ready to talk about metrics that matter.
✨Build Relationships
Emphasise your communication skills and ability to work with various stakeholders. Share experiences where you've successfully collaborated with authors, agents, or media partners. This will show that you can navigate the diverse relationships crucial for this role.