Acquisition Lead (paid) in London

You will be joining the Marketing team, a commercially driven and strategic group focused on the digital evolution of The Sun. We work at the intersection of content and commerce, collaborating closely with editorial, product, and data teams to grow our subscriber community and deliver measurable business impact.

The Sun is looking for a commercially driven and strategic Acquisition Lead to lead subscription growth and engagement across our paid channels. Reporting to the Head of Acquisition, this role will be pivotal in planning and delivering campaigns to convert new audiences — using data-driven strategies, compelling value propositions, and optimised user journeys. This is a hands-on, high-impact role focused on measurable results, ideal for someone with a strong understanding of paid acquisition marketing.

Day to day you will:

• Own and execute the subscription acquisition strategy across paid channels.
• Develop and optimise always-on and tactical campaigns to drive audience and subscriber growth with robust testing plans.
• Use data and audience insights to identify high-conversion opportunities and develop targeted messaging and journeys.
• Partner with editorial, brand, and wider marketing team to align acquisition messaging with brand tone and content strategy.
• Collaborate with Retention Teams to ensure smooth transition from acquisition to onboarding and beyond.
• Track, analyse, and report on acquisition performance using key metrics such as CPA, conversion rate, and ROI.
• Stay on top of industry trends and competitors to inform strategic improvements.

What we’re looking for from you:

• Proven experience in acquisition marketing, preferably in a subscription, publishing, or digital media environment.
• Deep understanding of paid digital channels and how to use them to drive performance.
• Strong commercial acumen and performance mindset.
• Ability to translate insights into actionable plans and clear reporting.
• Comfortable working cross-functionally in a fast-paced, content-rich environment.
• Exceptional project management and stakeholder engagement skills.
• Strong copy and creative instincts, especially in positioning value propositions.

If you think you have what it takes but don’t tick every requirement on the list, please do apply. We recognise that considering someone’s potential as well as their experience is a great way to hire. We want to hear from people who have a passion to learn and develop.

At News UK, we embrace a hybrid work model, currently requiring a minimum of three days per week in the office. This approach fosters collaboration, innovation, and team spirit within our workspace.

We take pride in our exceptional employee-led networks that bring together individuals with shared interests and create a vibrant sense of community. We believe our networks play a vital role in fostering a collaborative and supportive work culture at News UK.

Some of our benefits include:

• Private medical insurance including coverage for pre-existing conditions.
• Discounted gym memberships, free ClassPass at Home, weekly in person/ virtual exercise classes.
• ‘Bikes for Work’ and ‘Electric Car’ scheme.
• Up to 60% discount on Harper Collins books.
• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks.
• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times.
• Access to wellbeing benefits such as EAP, physio/massage and counselling.
• A generous pension scheme with employer contributions of up to 5%.
• Wide range of training available, plus full LinkedIn Learning access.
• 25 days holiday.