Events Marketing Manager

Your role: We are seeking a strategic, creative, and results-driven Events Marketing Manager to lead the planning, execution, and promotion of the Times & Sunday Times consumer events programme, that support brand awareness, subscriber engagement, acquisition, and revenue growth through ticket sales. This role will manage all aspects of event marketing, ensuring alignment with broader marketing goals and company objectives.

Day to day you will:

• Formulate comprehensive marketing strategy for consumer events programme
• Contribute to the development of event concepts and ideas
• Brief and manage creative and delivery of campaigns to promote events and all the branding elements required at the event eg video elements, in situ branding
• Manage the event marketing budget.
• Work with the wider marketing team to brief and create assets to promote events in our house channels across press, radio and digital
• Manage Times Events social media accounts, in conjunction with the video and audience team
• Develop and implement a paid performance marketing strategy in collaboration with the performance team.
• Monitor ticket sales, trends, and performance metrics in conjunction with the events team and make recommendations on ticket pricing
• Develop collaborations and partnerships with relevant brands to grow reach of our events with target audiences
• Assume responsibility for management and growth of events database including event newsletter content, delivery, and establishing best practices and cadence, while collaborating with internal teams
• Collaborate with relevant teams to gain insights into audience demographics, including gender ratio, attendance frequency, age, subscriber/non-subscriber, etc
• Manage data collection and cross-promotional marketing activities at events.
• Cultivate relationships with the Editorial team, B2B events team, Times Radio, and talent to encourage event promotion.

What we’re looking for from you:

• Experience in a consumer events marketing role
• Ability to demonstrate having significantly grown an active customer base attending events and knowledge of key tactics to increase attendance for events.
• Strong project management skills and ability to manage multiple priorities under tight deadlines.
• Exceptional communication, negotiation, and organizational skills.
• Experience with CRM and marketing automation tools
• Experience in social media marketing, and utilizing it effectively
• Familiarity with event platforms (e.g. Eventbrite, SquadUp) and digital event production tools.
• Data-driven mindset with the ability to analyze and report on event performance metrics.
• Willingness to travel as needed for on-site event support.
• Interest in news, current affairs and arts & culture

If you think you have what it takes but don’t tick every requirement on the list, please do apply. We recognise that considering someone’s potential as well as their experience is a great way to hire. We want to hear from people who have a passion to learn and develop.

At News UK, we know the value of working together, which is why we operate a hybrid working policy with a minimum of three days a week in the office. Being in the office allows us to collaborate, innovate, and thrive as a team in our vibrant and dynamic workspace. Some roles may require more office-based days depending on the nature of the position, so we encourage you to speak with your recruiter to learn more about what’s required for your role.

News UK is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio and Virgin Radio UK, and we have market-leading local stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multi-format brands are home to a plurality of opinion, representing the diverse communities we serve. Driven by passion, guided by principles and acting with purpose, we exist to promote a fair society, freedom of speech and a little bit of fun. Rethinking continually the business of storytelling, we represent, reflect and reach the nation, telling the stories that matter.

Life at News

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

We represent, reflect and reach the nation, telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible, it is essential that our organisation reflects the diversity of the people we reach. Whether through age, gender, ethnicity, disability, social class or sexuality, we are committed to representing the rich variety of voices that make up our society. And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long term sustainable growth. This is done through our Diversity Strategy.

At News UK, we take pride in our exceptional employee-led networks that bring together individuals with shared interests and create a vibrant sense of community. We believe our networks play a vital role in fostering a collaborative and supportive work culture at News UK. Groups that we support include the African & Caribbean Network, Parents and Carers, and LGBTQ+ group News Is Out, and the Apprentice Society.

Some of our benefits include:

• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
• Wide range of training available, plus full LinkedIn Learning access
• Private medical insurance including coverage for pre-existing conditions
• Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes
• ‘Bikes for Work’ and ‘Electric Car’ scheme
• Up to 60% discount on Harper Collins books
• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
• Access to wellbeing benefits such as EAP, physio/massage and counselling
• A generous pension scheme with employer contributions of up to 5%
• 25 days holiday, plus bank holidays and up to 4 volunteering days per year

We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you to apply for any of our roles please contact us on [email protected]