Head of Acquisition in London

Your Team

The Sun is one of the UK's most recognisable and influential news brands, reaching millions of readers daily across print, digital and social platforms. We're passionate about connecting with audiences through engaging content, bold storytelling and innovative digital experiences. We are on a mission to grow our reach even further – and that’s where you come in.

Your Role

We are seeking a strategic Head of Acquisition to lead the growth of The Sun's audience and subscriber base across paid and owned channels. This role will be responsible for identifying, targeting and converting new audiences – turning brand awareness into loyal, engaged users and customers. You will combine data‐led decision making with creative campaign execution, working across the full marketing funnel.

Day to day you will:

• Develop and lead The Sun's acquisition strategy to deliver significant audience growth across The Sun's products and subscription proposition.
• Identify and target new audience segments using insight, market trends and data analytics to inform campaign planning.
• Oversee all acquisition campaigns across paid media (social, search, display, video, affiliates) and owned channels.
• Optimise conversion rates through continuous testing and refinement of creative, messaging, customer journeys and AI technology.
• Work cross‐functionally with editorial, product, analytics and tech teams to create seamless user journeys that drive performance.
• Manage agency and media partner relationships to maximise ROI and reach.
• Own acquisition budgets and deliver growth targets within agreed cost‐per‐acquisition metrics.
• Implement a robust measurement framework to track performance, understand attribution and report results to senior stakeholders.
• Champion innovation by testing new platforms, formats and targeting capabilities to keep The Sun at the forefront of digital marketing.

What we’re looking for from you:

• A background in a senior acquisition, performance marketing or growth role, ideally within a media, subscription or e‐commerce environment.
• Deep knowledge of paid acquisition channels (social, search, programmatic, video) and owned channels (CRM, onsite, app).
• Strong analytical skills with experience using data platforms, attribution tools, A/B testing methodologies and AI technology.
• Commercially astute with experience managing significant budgets and delivering ROI‐focused campaigns.
• Exceptional stakeholder management and communication skills.
• Highly organised, proactive and able to balance long‐term strategic vision with short‐term delivery.

If you think you have what it takes but don’t tick every requirement on the list, please do apply. We recognise that considering someone’s potential as well as their experience is a great way to hire. We want to hear from people who have a passion to learn and develop.

Hybrid work model

At News UK we embrace a hybrid work model, currently requiring a minimum of three days per week in the office. This approach fosters collaboration, innovation and team spirit within our workspace.

Benefits

• Private medical insurance including coverage for pre‐existing conditions
• Discounted gym memberships, free ClassPass at Home, weekly in person/ virtual exercise classes
• Bikes for Work and Electric Car scheme
• Up to 60% discount on Harper Collins books
• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
• Access to wellbeing benefits such as EAP, physio/massage and counselling
• A generous pension scheme with employer contributions of up to 5%
• Wide range of training available, plus full LinkedIn Learning access
• 25 days holiday, plus bank holidays and up to 4 volunteering days per year