Digital Campaign Data Analyst

Your Team
You will be joining the team responsible for the planning and execution of digital brand partnerships and campaigns.

Your Role
As a data-literate professional, you will translate complex data into clear, actionable insights to drive campaign success. You will support Account Managers in coordinating and delivering best-in-class digital campaigns, with a focus on performance data, benchmarking, and paid social activation. Reporting to the Head of Digital Account Management, you will be a key stakeholder in delivering innovative commercial campaigns and maintaining a premier client-led service.

Day to day You Will

• Support Account Managers in the end-to-end delivery and performance management of digital brand campaigns.
• Manage performance campaign data handling, including benchmarks, in-flight analysis, and post-campaign reporting.
• Act as a reporting tool product owner, supporting adoption, data accuracy, and ongoing optimisation of reporting outputs.
• Set up, manage and optimise paid social campaigns, ensuring alignment with campaign KPIs.
• Compile post-campaign analysis, providing commentary, insights, and optimisation recommendations.
• Partner with Ad Operations specialists to understand, apply, and reinforce best practices and processes.
• Serve as a primary point of contact for delivery, optimisation, and reporting for digital brand partnerships and paid social.

What we're looking for from you

• A passion for media, technology, and advertising, with experience in data analytics within a publisher, agency, or ad tech environment.
• Essential knowledge of Google Ad Manager to support digital campaign reporting and troubleshoot ad-serving issues.
• Advanced knowledge of Excel and Google Analytics, with experience in digital campaign reporting and providing optimisation recommendations.
• An aptitude for understanding how media can be optimised across organic and paid social programmes.
• The ability to translate complex technical challenges into clear solutions for both technical and non-technical colleagues.
• A proactive approach to learning new platforms, such as managing campaigns across off-platform ad servers like Apple Workbench.
• Familiarity with digital formats across display, video, and audio, and an understanding of how different media channels provide value within the digital sphere.

If you think you have what it takes but don’t tick every requirement on the list, please do apply. We recognise that considering someone’s potential as well as their experience is a great way to hire. We want to hear from people who have a passion to learn and develop.

Benefits

• Private medical insurance including coverage for pre-existing conditions
• Discounted gym memberships, free ClassPass at Home, weekly in-person/ virtual exercise classes
• ‘Bikes for Work’ and ‘Electric Car’ scheme
• Up to 60% discount on Harper Collins books
• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times.
• Weekly virtual panel chats with top journalists and celebrities
• Access to wellbeing benefits such as EAP, physio/massage and counselling
• A generous pension scheme with employer contributions of up to 5%
• Wide range of training available, plus full LinkedIn Learning access
• 25 days holiday, plus bank holidays and up to 4 volunteering days per year

We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you to apply for any of our roles please contact us on careers@news.co.uk.