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For Companies At a Glance
- Tasks: Lead marketing strategy implementation and champion product lines across the region.
- Company: Join a dynamic company focused on innovative solutions in the chemical industry.
- Benefits: Enjoy a structured office environment with opportunities for professional growth and development.
- Why this job: Be part of a collaborative team that values creativity and drives impactful marketing initiatives.
- Qualifications: BSc/BA in marketing or science, plus relevant marketing experience required.
- Other info: Office-based role in Bracknell UK or Mumbai India, Monday to Friday.
The predicted salary is between 36000 - 60000 £ per year.
Overview
This role will be responsible for implementation of the Marketing strategy across the region, being a focal point and a champion for defined product line activities
Please note this role is office based – Monday to Friday
This role can be based in Bracknell UK or Mumbai India
Responsibilities
- Be seen as the ‘Champion’ for defined product lines within the region; represent and influence these product lines at a global level
- Work with Global Strategic Marketing to support development of global marketing strategy for designated product line ensuring the needs of EMEAI are fully represented.
- Implementation of the global marketing strategy for the region.
- Lead the development of the EMEAI annual operating plan within the broader planning cycle and long-range plan for the product line
- Acquire and analyze relevant market, industry and competitive data, communicate results to Sr. Management and make recommendations for marketing programs that create value for current and future Afton products in the marketplace.
- Consult with sales/business, customers and OEM\’s to determine market / customer needs and expectations.
- Working in consultation with the Research & Development team, develop and present new product and market opportunities, ensuring Afton’s solutions meet agreed customer needs
- Develop Product line analysis and make recommendations for modifications to the product portfolio to meet marketing and profitability targets
- Consult with R&D regarding the status for product development in order to establish appropriate timeline for implementation of marketing programs.
- Support global marketing review of product portfolio pricing for designated product line.
- Work with pricing team to monitor and manage pricing activity.
- Support the sales team with the preparation of business propositions, product differentiation strategies, training material and market trend updates as required
- Work in cross-functional teams to monitor and develop tactics to achieve marketing and profitability targets. Maintain effective communication with other team members to ensure that direction is understood by all and efforts are co-operative and complementary
- Work with Marketing Communications team to develop communication, promotional and sales support material. Consult with R&D, business and external affairs to ensure accuracy and protection of proprietary data.
Qualifications
Education & Experience:
BSc/BA degree or qualification in marketing or science (chemistry), or related field
Strong, relevant work experience in a marketing environment
Proven record of success in a full mix B2B marketing / Business Management role
Skills & Abilities
Ability to lead and influence internally and externally to achieve agreed objectives
Offers initiative to drive value in the areas where assigned champion
Use effective team working to ensure successful completion of projects
Excellent communication and presentation skills, including delivering a clear and compelling message at customers and OEMs
Excellent analytical skills – ability to assimilate large amounts of data, develop insight and articulate a clear way forward
Strong organisational skills
Able to work under pressure to achieve business goals
Effective project management skills
Demonstrate flexibility and adaptability to quickly changing business environment #J-18808-Ljbffr
Marketing Manager employer: NewMarket Corporation
Contact Detail:
NewMarket Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing, especially within the chemical industry. Understanding the nuances of this sector will help you speak confidently about how you can contribute to our marketing strategy.
✨Tip Number 2
Network with professionals in the marketing field, particularly those who have experience in product line management. Engaging with industry peers can provide insights and connections that may be beneficial during the interview process.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully implemented marketing strategies in previous roles. Highlighting your ability to lead cross-functional teams and influence stakeholders will demonstrate your fit for the role.
✨Tip Number 4
Stay updated on our company's product lines and recent developments. Being knowledgeable about our offerings will allow you to articulate how you can champion these products effectively during your discussions with us.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in B2B environments. Emphasise any roles where you've implemented marketing strategies or worked with product lines.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and how your skills align with the responsibilities of the Marketing Manager role. Mention specific examples of how you've successfully influenced product lines or developed marketing strategies.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples in your application that demonstrate your ability to analyse market data and make informed recommendations. This could be through previous projects or roles.
Highlight Team Collaboration: The job involves working in cross-functional teams, so be sure to mention any experiences where you've successfully collaborated with different departments, such as sales or R&D, to achieve common goals.
How to prepare for a job interview at NewMarket Corporation
✨Understand the Marketing Strategy
Make sure you have a solid grasp of the company's marketing strategy and how it applies to the specific product lines you'll be championing. Be prepared to discuss how you would implement this strategy in the EMEAI region.
✨Showcase Your Analytical Skills
Since the role requires analysing market data and making recommendations, come equipped with examples of how you've successfully used data analysis in previous roles. Highlight your ability to derive insights from complex information.
✨Demonstrate Cross-Functional Collaboration
This position involves working closely with various teams, including R&D and sales. Prepare examples that showcase your experience in cross-functional teamwork and how you’ve effectively communicated and collaborated with different departments.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and adaptability. Think of scenarios where you had to lead a project under pressure or adapt to changing business needs, and be ready to discuss the outcomes.
