At a Glance
- Tasks: Lead marketing strategies for our out-of-home food sector and drive customer engagement.
- Company: Join Newly Weds® Foods, a global leader in food ingredients since 1932.
- Benefits: Enjoy competitive salary, pension, bonus, and 25 days holiday.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Make an impact in a dynamic industry while shaping innovative marketing strategies.
- Qualifications: 4-8 years in marketing, preferably in FMCG or food service.
The predicted salary is between 49500 - 60500 £ per year.
About us
Newly Weds® Foods is a leading, privately owned global food ingredients business and has been innovating since 1932.
The European division is a market leader in the manufacture of coatings, seasonings, Sauces and functional ingredient systems.
Today, Newly Weds® Foods is a world leader in food ingredient technology.
A network of R&D, manufacturing and service facilities around the globe allows us to serve our customers’ needs in more than 68 countries.
But despite our size and scope, we’ve continued to be an independent, family-owned business answerable only to the demands of our customers.
That’s why we continue to invest in infrastructure, human resources and capacity to keep pace with our customers’ needs and expectations.
The Role
We are looking for a Marketing Manager to lead the consumer, category and channel agenda for our ‘out of home’ sector of our business, servicing the needs of our National chains/QSR, Casual dining, pubs and restaurant, coffee shop and food to go channels within the UK and supporting European expansion.
Delivering key insights with engaging and compelling narrative and carrying out activities that strengthen customer relationships, deliver business wins and create a competitive differentiation driven by our thought leadership.
You will report directly into the Head of Marketing for the UK & Europe at Newly Weds Foods and work alongside our marketing team who are responsible for our retail, manufacturing and home meal delivery channels.
Interacting daily with broader commercial, culinary and R&D teams here in the UK, Europe and global business to achieve business goals.
Key Responsibilities
PLAN: Create a clear vision, strategic priorities, targets, tactics, enablers and a roadmap to win
- Identify and communicate insights to support strategy creation across owned area.
- Understand competitive positioning, identify and deliver on opportunities that exist to deliver a USP for the business and our customers.
- Working with commercial and culinary teams to develop executional plans to drive sales performance and achieve business goals. Informing budget priorities and focus.
- Measure: Provision of relevant insights and demonstration of strategic thinking to support and shape channel and customer plans
ENGAGE: Anticipate and deliver against stakeholder needs, creating an enriched experience and commercial wins.
- Anticipate needs of key customers to create a tailored and enhanced customer experience.
Strengthening relationships and creating a competitive USP.
Managing and delivering upon customer requirements in a timely manner.
- Conduct tailored category reviews and presentations that position NWF as thought leaders.
Drive and guide the development of new product listings by providing an insight-led positioning.
Present in an engaging manner with clear narrative and story telling that pinpoints the opportunity and supports new business wins.
- Plan, attend and participate in customer facing and industry activities that strengthen NWF's visibility, credibility and market relationship.
Creating engaging marketing material.
Managing operational assets and resources needed for relevant events.
- Measure: Quality & effectiveness of customer facing support, level of responsiveness and attainment of business wins and contribution to customer engagement efforts.
INFORM: Establish compelling insight, influence decisions and deliver with agility.
- Monitor trends, consumer behaviours, competitor activity, category activity, cuisine and ingredient culinary trends, use resources efficiently and effectively to capture and distil into an engaging format.
- Combine with our broad insight intelligence to identify compelling insight.
Demonstrate an understanding of market performance, consumer need, competitor and culinary insights to guide the so what – tailoring your recommendations to the need of your customer and the end consumer.
- Be the voice of the consumer across the business - a subject matter expert upskilling internal business functions along with external customers with engaging insights.
Bringing 'data' alive through our marketing 'tool kit' - marketing digest, monthly reporting, videography, planned workshops, innovation sessions and presentations, site engagement forums and other engaging activities, that promote our thought leadership.
- Work with our agencies to further optimise the use of insights tools, drawing upon content to inform category/customer recommendations.
Making recommendations of suggested agencies to build our insight capabilities.
Demonstrating how we have delivered a return on investment from our insight sourcing.
- Identify, plan and attend events and report back key learnings across the business with engaging content
- Measure: Ability to anticipate and track change, turning observation and insight into meaningful output, acting as a subject matter expert and guiding the so what, helping us to see early, decide better and act faster
SHAPE: Shape forward looking pipelines, through compelling insight, inspiration and storytelling.
- Work closely with our culinary and R&D teams to shape pipeline planning for the channel, categories and customers.
Identifying both short term and long term initiatives that will help the business to navigate risk, target opportunities and inform future investment planning.
- Provide clear compelling insights and prioritise focus - ensuring consumer needs are clearly understood and competitor and culinary insights translated to pinpoint recommended product and category opportunities.
- Present category visions and pipeline proposals and concepts in an engaging manner with strong story telling.
- Measure: Collaborative working style, ability to turn insight into ideas, create, funnel and prioritise product pipelines, position and engage
GROW: Identify and embed tactics to optimise sales (via 4P’s), shaping and achieving customer/ category goals.
- Monitor and capture both market performance and customer and competitor activity within your owned area, tracking products changes, reviewing gaps, identifying trends, understanding product coverage and promotion activity - reporting and sharing outputs in a timely manner to inform decision making.
- Review performance data and share consumer and category insights to help inform sales tactics which will drive competitive positions.
Providing recommendations to influence and shape 4P's - product, price, place, promotion and differentiate our customers vs their competitive set.
- Translate strategy into execution. Identify ways and deliver upon agreed projects to deliver business objectives and grow the Newly Weds Foods brand.
- Measure: How you effectively draw upon 4P’s framework to shape initiatives and achieve goals
LEAD: Be an integral member of the team, helping us to foster a culture of high performance through collaboration, efficiency and inspiration.
- Communicate effectively customer priorities for owned areas on a regular basis, identifying risks and opportunities.
- Challenge and evaluate requests in a timely manner to ensure projects are delivered optimally for all stakeholders, managing workflow for the channel/customer area.
- Work collaboratively with commercial, culinary, R&D and other stakeholders to deliver projects effectively and efficiently, ensuring high performing outputs that deliver against business objectives.
- Support the function in elevating the outputs of the function. Identifying ways to enhance and deliver both personal and team development and functional outputs.
- Measure: Through your behaviours, ability to communicate effectively, work collaboratively, evaluate requests, deliver outputs in a timely manner and strive to deliver excellence.
- Recommended Experiences and Qualifications
- Batchelors degree in Marketing, Business or related field
- 4-8+ years’ experience in FMCG, B2B Marketing, Customer Marketing, Food Service, Food Ingredients, Manufacturing or related industries
- Working as a Marketing Manager or experienced Assistant Marketing Manger with proven experience and ready for their next level of progression
- Customer facing experience – working with food service chains, retailers
- Experience working cross functionally with Sales, Culinary, R&D, Customer teams
- An ability to translate data, trends and insights and customer needs into relevant business recommendations and activation ideas
- Strong communication, presentation, organisational and collaborative skills
- Ability to manage multiple priorities in a fast-paced, customer focused environment.
- Familiar with industry data and agency platforms
- Desirable language skills to support European expansion
Additional information
- Medicash
- Pension 6%
- 2% discretionary bonus
- 25 days holiday
- UK and European travel maybe required
- #J-18808-Ljbffr
Marketing Manager in Ossett employer: Newly Weds Foods
Newly Weds Foods is an exceptional employer that values its employees by fostering a collaborative work culture focused on safety, quality, and continuous improvement. Located in the United Kingdom, this role offers a unique opportunity to engage with cross-functional teams, enhancing your professional growth while contributing to meaningful projects that ensure timely delivery and compliance. With a commitment to employee development and a supportive environment, Newly Weds Foods stands out as a rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Ossett
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Newly Weds Foods and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Newly Weds Foods are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Newly Weds Foods on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Marketing Manager in Ossett
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Newly Weds Foods. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Newly Weds Foods:Show us that you’ve done your homework! In your application, briefly mention what you admire about Newly Weds Foods’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Newly Weds Foods
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Newly Weds Foods will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Newly Weds Foods, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
