At a Glance
- Tasks: Lead social and influencer strategy, shaping impactful campaigns for top brands.
- Company: Join NewGen, a global social creative agency with a vibrant culture.
- Benefits: Enjoy 30 days holiday, healthcare, and professional development opportunities.
- Other info: Be part of a collaborative team that values creativity and innovation.
- Why this job: Make a real impact in the fast-paced world of social media and culture.
- Qualifications: 6-9 years in social strategy with strong platform fluency and data-driven insights.
The predicted salary is between 51750 - 63250 £ per year.
- New Gen US – Social Strategy Director
- Senior / Lead Level
Location: New York City Office
Working Arrangement: Hybrid – Tuesday, Wednesday and Thursday in the office
Salary: $160,000–$190,000
About New Gen
New Gen is a global social creative and creator agency made up of over 100 talented people worldwide, with offices in London (UK), Manchester (UK) and New York (USA).
We partner with leading brands to shape culture, tell stories that matter, and harness the power of social-first creative and creators to drive meaningful impact.
We’re not an advertising agency.
We live social, move at the speed of culture, and build strategies designed to perform where people actually spend their time – feeds, fandoms, communities and comment sections.
The Role
We’re looking for a Social Strategist with deep platform fluency, strong influencer and creator strategy experience, and a passion for data-led thinking.
This role sits at the intersection of insight, creativity and execution – shaping how brands show up socially, how creators are activated, and how campaigns are structured to drive real impact.
You’ll lead strategic thinking across social and influencer workstreams, turning research and data into clear, inspiring strategic platforms that creative, social and influencer teams can build from.
You’ll also play a key role in mentoring junior team members and helping raise the strategic bar across the agency.
This is a hands-on role for someone who loves briefing, brainstorming, pressure-testing ideas and shaping work in real time – not just writing decks.
- What You’ll Do
- 1. Lead Social & Influencer Strategy
- Lead strategic ideation across social, influencer/creator and go-to-market initiatives for key client accounts.
- Develop social-first strategic platforms that clearly define audiences, channel roles, creative territories and success metrics.
- Act as a strategic lead within cross-functional teams, partnering closely with creative, influencer, account, production and D&I teams to shape integrated social responses.
• Translate strategic platforms into practical outputs, including
- Social and channel strategies.
- Influencer/creator strategies.
- Messaging frameworks.
- Campaign structures and always-on planning.
- Creative and content strategies.
- 2. Data-Led Audience & Insight Development
- Define audience targets using primary research (surveys and interviews) and syndicated tools (e. g. GWI).
• Partner with the Data & Insights team to
- Brief research needs clearly and early.
- Translate research findings into actionable insights and strategic implications.
• Lead strategic research projects, such as
- Concept and message testing.
- Social listening.
- Trend spotting.
- Audience segmentation and need-state mapping.
- 3. Briefing, Brainstorms & Creative Shaping
- Own the development of clear, inspiring creative briefs for social and influencer work – setting direction, not just background.
- Lead structured, well-facilitated brainstorms that help teams arrive at stronger, more social-native ideas.
- Consistently review creative work, content calendars and influencer outputs to ensure:
- Strategic alignment.
- Platform relevance.
- Cultural and social credibility.
- 4. Measurement & Performance Strategy
- Define KPIs and measurement frameworks aligned to social and influencer objectives, beyond vanity metrics.
• Partner with analytics and account teams to
- Analyse campaign and full-year performance.
- Identify learnings and optimisation opportunities.
- Make clear, data-backed strategic recommendations.
- Review and approve monthly performance reports, ensuring insights are meaningful and actionable.
- 5. New Business
- Support and help lead new business pitches, spearheading social and influencer strategy.
- Brief creative, social and influencer teams during pitches to ensure strategic clarity.
- 6. Team Leadership & Collaboration
- Help establish and evolve social-first strategic principles and best practices across the agency, setting a clear standard for how social and influencer strategy is developed and delivered.
- Play an active role in shaping how the strategy function grows, contributing to ways of working, templates, frameworks and shared approaches as the team scales.
- Be a trusted strategic voice internally, able to challenge work constructively, align stakeholders and keep social strategy focused, practical and culturally relevant.
- 7. Social-First Mindset
Being socially native is non-negotiable.
You should be deeply fluent in platform behaviours, creator dynamics and internet culture – understanding not just what’s trending, but why it’s resonating and how brands can participate authentically.
It’s okay to be chronically online.
- We’d Love You To Have
- 6–9+ years’ experience in social strategy, digital strategy or integrated strategy roles.
- Deep expertise across major social platforms (Tik Tok, Instagram, You Tube, X, Reddit, Discord, etc.).
- Strong experience developing influencer and creator strategies.
- Comfort building data-led strategies using research and performance insights.
- Proven experience briefing creative teams and shaping social-first ideas.
- Experience leading brainstorms and strategic workstreams independently.
- Ability to balance big-picture thinking with practical execution.
- Strong presentation and storytelling skills.
- Experience mentoring or managing junior strategists.
- Agency experience, ideally in a fast-paced, social-first environment.
- Knowledge of gaming and creator culture is a plus.
- What We Value at New Gen
Energy – You bring ideas, opinions and momentum.
Quality – You care deeply about the work and push it to be better.
Collaboration – No egos, just smart people building together.
Creativity – You think in ideas, not formats.
Partnership – You show up as a true partner to clients and teammates.
Benefits
- Annual Leave: Highly competitive 30 days’ holiday (excluding federal holidays), inclusive of the reset policy below.
- Reset Policy: Up to 10 additional non-contractual rest days. Full details are outlined in the Reset Policy, which may be amended or withdrawn at any time.
- Birthday Leave: An additional paid day off on your birthday.
- Holiday
Shutdown: Company-wide closure at year-end.
Some annual leave may need to be reserved to cover this period, although the Company may also grant discretionary additional paid leave.
- Healthcare: Medical, dental and vision coverage.
- Retirement: 401(k) and IRA retirement plans.
- Paid Time Off: Sick leave and public holidays.
- Family Leave: Maternity and paternity leave.
- Training & Development: Opportunities for professional growth and development.
Social Strategy Director employer: NewGen
Join a vibrant social-first creative agency in the heart of London, where innovation meets collaboration. We offer a dynamic work environment that fosters creativity and growth, providing ample opportunities for professional development and skill enhancement. With a focus on supporting top creators, our culture encourages teamwork and celebrates individual contributions, making it an excellent place for those looking to make a meaningful impact in the social media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Social Strategy Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for NewGen and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like NewGen are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with NewGen on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at NewGen. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Strategy Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit NewGen. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of NewGen:Show us that you’ve done your homework! In your application, briefly mention what you admire about NewGen’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at NewGen
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at NewGen will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At NewGen, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
