Social Creative Director

Join to apply for the Social Creative Director role at NewGen.

We are NewGen, a social-first creative and creator agency, with over 100 digital and social natives, across offices in London, Manchester and New York.

Through our roots in creators, we have built a deep understanding of culture, communities and creativity, leveraging it daily to help our clients tap into audiences in ways that truly connect and cut through.

We believe the advertising industry has been slow to adapt to significant shifts in consumer behaviour, not really understanding how audiences navigate the fragmented digital world.

Our approach combines cutting‑edge analytics, trend insights, cultural understanding and creativity to foster genuine collaborations between brands and influential creators, unlocking engagement and value creation.

Our clients include Samsung, PepsiCo, Cetaphil, Epic Games, Gillette and more, who trust us to deliver best‑in‑class, full‑service work across data and insights, strategy, creative, production, creator/influencer, talent management, media management and more.

NewGen EMEA operates a hybrid culture in our London and Manchester offices. We expect office attendance at least 3 days per week, with Tuesday, Wednesday and Thursday being mandatory.

Join us to be part of a forward‑thinking, ambitious team shaping the future of social creativity.

The role:

We’re looking for an outstanding social creative director to help lead the campaign department while the current ECD is on maternity leave and on her return will report to her as together you help grow the department. This role will carry the torch in best‑in‑class creative output, embodying the belief that brands must grow from communities up, using social and creator first tactics while also understanding the bigger brand picture.

As a senior hire, you will have the autonomy to lead creative projects and client presentations, steer the department in the absence of the ECD, and provide the team with support and guidance to shape their campaigns.

Beyond brand campaign work, this role will liaise with the content team to ensure the overall ambition and quality of our organic output.

The creative team thrives on collaboration and supportive ways of working. We’re looking for a candidate who shares this ethos and is enthused to contribute to our bigger mission.

Requirements:

• Conceptualise and lead social‑first campaigns that deliver best‑in‑class creativity for our clients across platforms.
• Work with the editorial social team on executing campaign creative for peak optimisation across channels.
• Help educate and upskill junior team members on the development of campaign creative.
• Work with the studio, design and production team to execute campaigns at the highest standard.
• Present to clients and sell creative work that is on‑brand and positively challenges them.
• Bring a positive and proactive energy to the team and inspire the agency creatively.
• Hold creative workshop sessions with the wider agency to help our creative culture breed through the agency.
• At least 8 years of creative‑agency experience.
• An impressive portfolio of social‑first work.
• Ideally you showcase strong understanding of brand and are confident in leading platform work too.
• Manage and support the current creative team and support their growth.
• 36 days holiday per year, including a 10‑day block “reset”, Christmas closure and birthday day off.
• Benefit allowance – subsidised bespoke benefits package giving you access to benefits you want (childcare, enhanced pension, healthcare, gym, Netflix, Deliveroo, etc).
• Access to Vitality healthcare for health insurance.
• Enhanced maternity & paternity policy and enhanced policies for same‑sex and non‑binary couples.
• Enhanced compassionate leave so you can truly take the time you need.
• Flexible working hours giving you an earlier start for an earlier finish or later start for a later finish.
• Company away days.
• Community days – time off to support a cause you believe in.
• Plenty of clubs/societies – if we don’t have one that suits you, you can suggest it.
• Holiday office closure and additional time off for religious holidays.